GQ Selects: A.P.C. New Standard Jeans
Jim Moore, GQ Magazine
We're going on a decade or more now with our love affair of A.P.C., since founder Jean Touitou introduced the New Standard jean. It's the jean you buy and make your own. They are stiff as cardboard at first, but after a couple of wears, they break in like a great pair of shoes. The fit is perfect in that the waist sits on your hips but isn't too low-rise and the slim, straight leg isn't too skinny or too wide. We recommend holding off on washing them as long as possible to keep the dark raw denim intact, and when you finally do, to wash them inside-out in the bathtub with some cold water and Woolite Dark, letting them drip-dry. It's the perfect jean if you're going to pair with dressier items like a suit jacket and a pair of brogues—these are jeans that will elevate your look. They're crisp and stiff and simple in the best way possible.
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