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H&M decides to use real-looking women to model swimwear

Swedish brand gets two thumbs up for breaking away from size zero models.

By Kim Anne May 10, 2013 4:09PM

Photo: Plus-size model // Courtesy photo 
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H&M is trading in its usual ad campaign using super thin models and trying something new with its 2013 summer beachwear campaign.

More Living Style: Are bikinis fading in popularity? 

According to The Stir, the brand has chosen plus-size model Jennie Runk as its 2013 swimwear model. In an ad for the swimwear, Runk, a size 12, is seen looking absolutely stunning in a two-piece bikini as she plays in the ocean. 

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This isn’t the first time a brand has used a plus-size model. In fact, many brands and magazines are embracing the idea that yes, curves are in—and beautiful. It’s about time.

Tell us: What do you think of their choice to use a plus size model?


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Nicole Richie and Anne Hathaway went for drastic hair color changes

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Photo: Courtesy photo

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