Loading...
Simply Chic Simply Chic Blog Home

H&M decides to use real-looking women to model swimwear

Swedish brand gets two thumbs up for breaking away from size zero models.

By Kim Anne May 10, 2013 4:09PM

Photo: Plus-size model // Courtesy photo 
Subscribe to Simply Chic

H&M is trading in its usual ad campaign using super thin models and trying something new with its 2013 summer beachwear campaign.

More Living Style: Are bikinis fading in popularity? 

According to The Stir, the brand has chosen plus-size model Jennie Runk as its 2013 swimwear model. In an ad for the swimwear, Runk, a size 12, is seen looking absolutely stunning in a two-piece bikini as she plays in the ocean. 

More Living Style: Summer nail art

This isn’t the first time a brand has used a plus-size model. In fact, many brands and magazines are embracing the idea that yes, curves are in—and beautiful. It’s about time.

Tell us: What do you think of their choice to use a plus size model?


More Simply Chic:
Demi Lovato’s hair color is blonde again
11 secrets of really photogenic people
Nicole Richie and Anne Hathaway went for drastic hair color changes

Friend us on Facebook, follow us on Twitter and find us on Pinterest.

Photo: Courtesy photo

875Comments
Dec 30, 2013 8:46AM
avatar
Thanks! (: Finally models who are "real"!! I mean lets face it, they look better then those "sticks" we call models. (: Hopefully we start adding real girls of all sizes 0-18 to all the modeling world so not just one type becomes "ok" like we have now!
Jun 7, 2013 4:55PM
avatar
Let's face it folks, these women are not 'real', they're FAT!!!!
Jun 7, 2013 4:54PM
avatar
Let's face it folks, these women are not 'real', they're FAT!!!!
Report
Please help us to maintain a healthy and vibrant community by reporting any illegal or inappropriate behavior. If you believe a message violates theCode of Conductplease use this form to notify the moderators. They will investigate your report and take appropriate action. If necessary, they report all illegal activity to the proper authorities.
Categories
100 character limit
Are you sure you want to delete this comment?

beauty tips and style advice

  • g1

    20 brand-new wedding dresses that will make your heart sing

    The wedding dresses on the spring 2015 runways were beautiful, breezy, and fresh—just like a breath of warm spring air. No matter where or when you’ll say your vows (or how big or small your budget is), your dream wedding dress is just a few clicks away.

  • Getty Images
  • g1

    Finally: Your body’s best jeans

    There are no bad bodies, just bad jeans! Consider your denim problem areas solved (thanks to our 50-pair editor try-on).

  • Monica Schipper\FilmMagic

    6 steps to perfectly thick eyelashes

    Mascara wands are getting fatter, but that may not help your lashes. There's a better way to gain weight.

  • 1

    8 wardrobe staples to buy now that will only get better with age

    Three summers ago, I bought a pair of soft, white-calfskin Chanel loafers. I spent months trying to keep them pristine, but it wasn’t long before a July thunderstorm left them and me soaked. I began steeling myself for what I thought was inevitable: a solemn drop in the trash. But once the loafers dried, I found the shoes’ stained stitching—now storm-cloud gray—was lovely and a few new wrinkles in the leather were charming, like smile lines for shoes. I started to wear them freely—taking on puddles and tossing them onto the sand at the beach—and before long, they transformed. The roughened toe-tops reminded me of a welcoming, worn armchair, and a wet-and-hot summer had molded the material perfectly to my feet.

  • Makeup

    Wake up makeup: The 6 essentials you need to get up and go

    When the clock’s ticking, digging though every compact in your bathroom is an exercise in frustration. What you need is one simple bag with a selection of products that help you pull yourself together as quickly as possible, at home or on the road. In it:

  • a1

    All-American beauty

    You know the freshly scrubbed, athletic look that defines American beauty? Turns out it’s been centuries in the making.

  • Courtesy Sachajuan Stockholm

    17 products hairstylists hoard

    According to Hollywood's top hairstylists, celebrity clients get sticky fingers when it comes to these no-fail products.

  • Spanx jeans (Photo: Spanx)

    Spanx adds jeans to its range

    The American company that helped to popularize the shapewear trend has moved into the world of denim with a new jeans collection.

  • guess

    The must-know dos and don’ts of wedding guest attire

    What to wear and what to avoid the next time you attend a wedding.

  • hair

    5 hair mistakes to stop making before your wedding day

    Want the most gorgeous hair of your life for your wedding day? Of course you do. Hairstylist Jen Atkin shares the top mistakes brides make that are getting in the way of that picture-perfect bridal hairstyle

  • Getty Images

    How to avoid the worst wardrobe malfunction

    So there are fashion mishaps. And then, there is the catastrophe known as....camel toe.

follow us
follow us follow us on facebook follow us on pinterest follow us on twitter
buzzing now on msn living
Loading...
about our blog contributors
Loading...
style videos
editor's picks
Loading...