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H&M decides to use real-looking women to model swimwear

Swedish brand gets two thumbs up for breaking away from size zero models.

By Kim Anne May 10, 2013 4:09PM

Photo: Plus-size model // Courtesy photo 
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H&M is trading in its usual ad campaign using super thin models and trying something new with its 2013 summer beachwear campaign.

More Living Style: Are bikinis fading in popularity? 

According to The Stir, the brand has chosen plus-size model Jennie Runk as its 2013 swimwear model. In an ad for the swimwear, Runk, a size 12, is seen looking absolutely stunning in a two-piece bikini as she plays in the ocean. 

More Living Style: Summer nail art

This isn’t the first time a brand has used a plus-size model. In fact, many brands and magazines are embracing the idea that yes, curves are in—and beautiful. It’s about time.

Tell us: What do you think of their choice to use a plus size model?


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Photo: Courtesy photo

875Comments
Dec 30, 2013 8:46AM
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Thanks! (: Finally models who are "real"!! I mean lets face it, they look better then those "sticks" we call models. (: Hopefully we start adding real girls of all sizes 0-18 to all the modeling world so not just one type becomes "ok" like we have now!
Jun 7, 2013 4:55PM
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Let's face it folks, these women are not 'real', they're FAT!!!!
Jun 7, 2013 4:54PM
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Let's face it folks, these women are not 'real', they're FAT!!!!
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