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Are white wedding dresses on their way out?

27 percent of young women don’t want a white gown.

By Kim Anne May 8, 2013 9:00PM

Photo: Wedding dress // Katherine Fawssett/Getty Images Subscribe to Simply Chic

The image of a beautiful bride walking down the aisle in a traditional white dress may be the ultimate dream of many girls, but tradition is apparently not as trendy as it used to be.

According to the Daily Mail, 27 percent of 18- to 24-year-olds would not get married in traditional white. In a recent study conducted by 3M, it was discovered that a quarter of young brides are now opting to wear red, pink or blue dresses instead of the traditional white.

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Of the findings, nearly 10 percent of girls would choose red, a color associated with love, while 5 percent would choose pink and 4 percent would walk down the aisle in blue.

But that trend seems to apply to the younger generation. Of those surveyed who were 35-44, 85 percent would still choose to don a white dress. 

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“We all know what color tones we are drawn to and those we aren't; it's just a matter of trusting our intuition,” said Karen Haller of 3M. “Men will often choose their team's color, as it gives them a sense of belonging. As human beings, we have an innate need to belong to a tribe. In essence, they are creating an emotional connection through color.”

Tell us: Would you ever wear a wedding dress in another color?

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Photo: Katherine Fawssett/Getty Images

 

94Comments
May 15, 2013 6:50AM
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White dresses are best suited for the casket.
May 15, 2013 6:50AM
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Given that the tradition of a white dress was to symbolize purity and virginity, and 98% of women married today have lost their virginity before they could drive...I suppose it really isn't a surprise!

 

Neither is their choice of a red dress...which not only means love, but house of ill repute member! LOL!!! At least they're telling the truth!

 

Hell...I know a gal who once pulled a train while her hubby to be was on a golfing day for his bachelor party with the guys. That marriage lasted about 4 years...seems she kept on doing train cars after they were married too! LOL!!!

 

I know that years alter...I sure enjoyed playing "conductor" with her! hehehehe!

May 15, 2013 6:48AM
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In this fairly recent wedding-dress "tradition," white was reserved for virgins. It is also the Eastern color of mourning. So one wonders if all those brides who had sexual experience before marriage were mourning their lost virginity or what? Ridiculous in any case to spend that kind of money on a dress you hope to wear only once. Wear whatever color and style of dress flatters you and makes you happy. I was married in blue; so was my mother and so was my aunt, and we all looked lovely. 
May 15, 2013 5:05AM
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White stands for virginity, that too is pretty much on it's way out, I would not wear white unless I earned it.
May 15, 2013 4:27AM
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I don't want a white wedding gown. Such a celebration calls for color. I am having a winter wedding and I intend to get a red gown.
May 15, 2013 4:00AM
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To be historically correct, Queen Victoria was the first bride to wear a white wedding gown. Prior to that, brides wore their best attire for their wedding. White is a very stark and unforgiving color that is hard to wear no matter what your skin type or tone. A better selection would be to go to the warmer colors of ivory, egg shell, or blush. Also, a better style for someone with a fuller figure would be an A-line dress. The fit and flare, and the mermaid style does nothing for their figure, and it accentuates all the wrong features of their bodies.
May 15, 2013 3:55AM
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I can't believe this is an article... geez.
May 15, 2013 3:05AM
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I am getting married next week. My dress is a 50s 60s style, tea length with a crinoline petticoat. It is turquoise.
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