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Are white wedding dresses on their way out?

27 percent of young women don’t want a white gown.

By Kim Anne May 8, 2013 9:00PM

Photo: Wedding dress // Katherine Fawssett/Getty Images Subscribe to Simply Chic

The image of a beautiful bride walking down the aisle in a traditional white dress may be the ultimate dream of many girls, but tradition is apparently not as trendy as it used to be.

According to the Daily Mail, 27 percent of 18- to 24-year-olds would not get married in traditional white. In a recent study conducted by 3M, it was discovered that a quarter of young brides are now opting to wear red, pink or blue dresses instead of the traditional white.

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Of the findings, nearly 10 percent of girls would choose red, a color associated with love, while 5 percent would choose pink and 4 percent would walk down the aisle in blue.

But that trend seems to apply to the younger generation. Of those surveyed who were 35-44, 85 percent would still choose to don a white dress. 

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“We all know what color tones we are drawn to and those we aren't; it's just a matter of trusting our intuition,” said Karen Haller of 3M. “Men will often choose their team's color, as it gives them a sense of belonging. As human beings, we have an innate need to belong to a tribe. In essence, they are creating an emotional connection through color.”

Tell us: Would you ever wear a wedding dress in another color?

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More Simply Chic:
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Photo: Katherine Fawssett/Getty Images

 

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