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American Apparel ads banned for being 'sexually provocative'

Ads feature young girl in “overtly sexual” poses.

By Kim Anne Dec 5, 2012 9:00PM

American ApparelA recent ad campaign from clothing brand American Apparel is creating controversy.

The Daily Mail reports that risqué photos of a young-looking girl with her breast exposed has been banned by the Advertising Standards Authority, who says that the model in the ads looks to be younger than the age of 16.

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Multiple comments on the brand’s web site complained that the photos in the ads are  “unnecessarily sexual,” inappropriate to be seen by children and portray a young girl in “overtly sexual” poses, says the Daily Mail.

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The ASA demanded the ads must not appear again, making this statement: 'We considered both poses were sexually provocative and concluded that the images were irresponsible and likely to cause widespread offence, because they were displayed on a website which could be viewed by, and was likely to have appeal to, children under 16 years of age.'

But the brand is standing to their ground, claiming the ads are “completely decent and were a fair representation of their product line.” 

This certainly isn’t the first time American Apparel has created controversy, but what do you think of their latest batch of ads?

Tell us on Facebook: Do you find this campaign offensive?

Bing: Most controversial ads of 2012

Photos: American Apparel

American Apparel
















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262Comments
Dec 7, 2012 4:31AM
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WOW, Americans are such prudes. It is the human body. It is what happens to your daughters and their dauhters. The problem is that this young lady is probably more mature and more wise than most girls her age.

 

Now, I do not want to see someone (male or female) showing and advertising anything I, or my daughter should see. But shouting how this is wrong or distrubing, is not a bad thing, unless a parent or an adult for that matter, is not comfortable talking about the human body. Sex has sold millions of merchandise a year, Victoria Secret, sex toys after hours, and anyone who makes a stink about anything THEY feel is offensive. Teach your children and discuss the WORLD. It actually accomplishes more than crying about it being "offensive".

 

@splib; I do agree with you, however, it is marketing. This has been going on for many years.  I am 42 (woman), married, with one daughter. I would rather choose to talk to her about this type of advertising, rather than sweep it under the rug.

 

If many of you did not demand the ad be taken down or it is not appropriate; you need to educate yourself and your children.

Dec 7, 2012 4:20AM
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I do not know why breasts continue to be so sinful to look at.  The taboo persists even in the face of the sexual liberation, feminism, the XXI century, and living in the most advanced country in the world. But it turns out, we are just a puritans as those arriving on the Mayflower over four hundred years ago...or is it just thick hypocrisy?

Dec 7, 2012 3:45AM
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Everyone has boobs - I as well, unfortunately I'm a guy, but I have them nonetheless.  I work at a large university, and what I'm seeing here is quite tame in comparison.
Dec 7, 2012 3:38AM
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Same old story.. anything for a buck, but if you don't like it skip buying their clothes., with a name like American Apparel the clothing is probably made in China or Korea.
Dec 7, 2012 3:11AM
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Ban the Kardashian Slut LINE....?  Would someone please just Ban the Kardashian Slut...
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I think the religious values will take us back to the dark ages.I also believe that  the double standard is still there and will be until this  older generation passes on possibly 20 years from now it will be o.k.Cute as a button. 
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