Loading...
Simply Chic Simply Chic Blog Home

American Apparel ads banned for being 'sexually provocative'

Ads feature young girl in “overtly sexual” poses.

By Kim Anne Dec 5, 2012 9:00PM

American ApparelA recent ad campaign from clothing brand American Apparel is creating controversy.

The Daily Mail reports that risqué photos of a young-looking girl with her breast exposed has been banned by the Advertising Standards Authority, who says that the model in the ads looks to be younger than the age of 16.

More from Living:  7 Designers You Need to Know

Multiple comments on the brand’s web site complained that the photos in the ads are  “unnecessarily sexual,” inappropriate to be seen by children and portray a young girl in “overtly sexual” poses, says the Daily Mail.

More from Living: Rachel Zoe’s Style DOs and DON’Ts

The ASA demanded the ads must not appear again, making this statement: 'We considered both poses were sexually provocative and concluded that the images were irresponsible and likely to cause widespread offence, because they were displayed on a website which could be viewed by, and was likely to have appeal to, children under 16 years of age.'

But the brand is standing to their ground, claiming the ads are “completely decent and were a fair representation of their product line.” 

This certainly isn’t the first time American Apparel has created controversy, but what do you think of their latest batch of ads?

Tell us on Facebook: Do you find this campaign offensive?

Bing: Most controversial ads of 2012

Photos: American Apparel

American Apparel
















More from Simply Chic:
Would you ever get your pinky toe removed?
The amazing $50 Zara shoes Michelle Obama wears
72-year-old grandfather models young girls' clothing

261Comments
Dec 7, 2012 4:31AM
avatar

WOW, Americans are such prudes. It is the human body. It is what happens to your daughters and their dauhters. The problem is that this young lady is probably more mature and more wise than most girls her age.

 

Now, I do not want to see someone (male or female) showing and advertising anything I, or my daughter should see. But shouting how this is wrong or distrubing, is not a bad thing, unless a parent or an adult for that matter, is not comfortable talking about the human body. Sex has sold millions of merchandise a year, Victoria Secret, sex toys after hours, and anyone who makes a stink about anything THEY feel is offensive. Teach your children and discuss the WORLD. It actually accomplishes more than crying about it being "offensive".

 

@splib; I do agree with you, however, it is marketing. This has been going on for many years.  I am 42 (woman), married, with one daughter. I would rather choose to talk to her about this type of advertising, rather than sweep it under the rug.

 

If many of you did not demand the ad be taken down or it is not appropriate; you need to educate yourself and your children.

Dec 7, 2012 4:20AM
avatar

I do not know why breasts continue to be so sinful to look at.  The taboo persists even in the face of the sexual liberation, feminism, the XXI century, and living in the most advanced country in the world. But it turns out, we are just a puritans as those arriving on the Mayflower over four hundred years ago...or is it just thick hypocrisy?

Dec 7, 2012 3:45AM
avatar
Everyone has boobs - I as well, unfortunately I'm a guy, but I have them nonetheless.  I work at a large university, and what I'm seeing here is quite tame in comparison.
Dec 7, 2012 3:38AM
avatar
Same old story.. anything for a buck, but if you don't like it skip buying their clothes., with a name like American Apparel the clothing is probably made in China or Korea.
Dec 7, 2012 3:11AM
avatar
Ban the Kardashian Slut LINE....?  Would someone please just Ban the Kardashian Slut...
avatar
I think the religious values will take us back to the dark ages.I also believe that  the double standard is still there and will be until this  older generation passes on possibly 20 years from now it will be o.k.Cute as a button. 
Dec 7, 2012 3:09AM
avatar
Oh hell!  Nudity bad!  War good!
Report
Please help us to maintain a healthy and vibrant community by reporting any illegal or inappropriate behavior. If you believe a message violates theCode of Conductplease use this form to notify the moderators. They will investigate your report and take appropriate action. If necessary, they report all illegal activity to the proper authorities.
Categories
100 character limit
Are you sure you want to delete this comment?

beauty tips and style advice

  • Z Zegna fall\winter 2014\Umberto Fratini\Indigital Images; MP Massimo Piombo spring\summer 2015; Antonio Marras spring\summer 2015\Yannis Vlamos\Indigital Images.

    11 style rules to break right now

    You already know wearing white after Labor Day is cool. But menswear is reinventing itself rapidly, leaving some long-held mandates by the wayside, not to mention a bunch of men with a lot of questions. Sure, some style laws are truly inviolable. Showing a quarter-inch of cuff will always be crucial, but with designers and dandies flaunting so many former taboos it's hard to tell what's in play these days. So we thought we'd take this opportunity to let you know which rules no longer apply.

  • Courtesy of the Company

    How to dress for the weekend

    Put down the wrinkled button-down, step away from the Crocs, and open your closet. We need to talk about the new rules of casual.

  • a1

    Brush up: How to choose the best hairbrush

    Buying a brush is like getting a new smartphone: once you learn how to use it, it’s indispensable.

  • a1

    Catch the wave: How to get surfer-girl hair

    Surfers are the epitome of cool, laid-back American style. And if we can’t be them, at least we can copy their hair.

  • a1

    Cool wedding beauty ideas

    It’s time for bridal beauty to loosen up. Hair doesn’t have to be tightly wound, makeup perfectly contoured, and nails French manicured (on this last point, really, please don’t). You can, in fact, look gorgeously and timelessly cool at your wedding. Here’s how.

  • Woman in bikini (Photo: Courtesy of Cosmo)

    Why did this woman's bikini get her kicked out of a public pool?

    Thirty-year-old Lisa Conn was shamed for her American Apparel swim suit.

  • Robyn Lawley (Photo: Courtesy of Cosmo)

    Plus-size model Robyn Lawley's unretouched bikini selfies are gorgeous

    This Instagram should be an ad campaign on billboards everywhere immediately.

  • Christian Louboutin launches nail polish (Photo: Christian Louboutin)

    Christian Louboutin launches signature nail polish

    The famous Parisian shoe designer has unveiled a luxurious new nail polish, his first foray into the world of beauty, and there are no prizes for guessing what color it comes in.

  • Women trying on shoes (Photo: Getty Images)

    Sorry, everyone, but our feet are getting bigger

    Average shoe size is up about two sizes since the '70s, study says.

  • Vip-Blitz\X17online.com // Vip-Blitz\X17online.com

    5 celeb wedding guests with killer style

    They can't escape wedding season, so they might as well look their best.

  • g1

    The petite girl’s definitive guide to summer’s biggest fashion trends

    Front-row style star Miroslava Duma just clears 5′, Oscar winner Reese Witherspoon one-ups her—literally—at 5′ 1″, and fashion crush Rachel Bilson barely tops them both at a whopping 5′ 2″. But aside from standing at the diminutive end of the height spectrum, these three ladies have something else in common: the ability to nail every summer fashion trend. If you’re part of the petite girls’ club, take a look at these 12 fashion essentials—from closet staples to chic accessories—to keep you at the top of your style game this summer.

  • Best sundresses for every body

    The 11 best sundresses for your body shape

    Quick, easy, everywhere-appropriate: There's no summer piece quite as versatile--or flattering.

follow us
follow us follow us on facebook follow us on pinterest follow us on twitter
buzzing now on msn living
Loading...
about our blog contributors
Loading...
style videos
editor's picks
Loading...