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American Apparel ads banned for being 'sexually provocative'

Ads feature young girl in “overtly sexual” poses.

By Kim Anne Dec 5, 2012 9:00PM

American ApparelA recent ad campaign from clothing brand American Apparel is creating controversy.

The Daily Mail reports that risqué photos of a young-looking girl with her breast exposed has been banned by the Advertising Standards Authority, who says that the model in the ads looks to be younger than the age of 16.

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Multiple comments on the brand’s web site complained that the photos in the ads are  “unnecessarily sexual,” inappropriate to be seen by children and portray a young girl in “overtly sexual” poses, says the Daily Mail.

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The ASA demanded the ads must not appear again, making this statement: 'We considered both poses were sexually provocative and concluded that the images were irresponsible and likely to cause widespread offence, because they were displayed on a website which could be viewed by, and was likely to have appeal to, children under 16 years of age.'

But the brand is standing to their ground, claiming the ads are “completely decent and were a fair representation of their product line.” 

This certainly isn’t the first time American Apparel has created controversy, but what do you think of their latest batch of ads?

Tell us on Facebook: Do you find this campaign offensive?

Bing: Most controversial ads of 2012

Photos: American Apparel

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261Comments
Dec 7, 2012 1:36PM
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I think these adds look so cheap and are not tasteful. It really looks like some old perv picked up a camera and forced his minor stepdaughter to undress. This cheapness in combination with how young these girls look is really too close to child pornography stuff. And the close arent that great to justify a weird artsy approach if that's what they are aiming at
Dec 7, 2012 1:34PM
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America  'The Puritan Country Obsessed with Sex'!
Dec 7, 2012 1:33PM
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Breasts have nothing to do with the skirt or the tights in the above pictures so it makes no sense to show breasts.

If you are trying to sell clothes why show nudity?  Ignorant ad.

  U.S. society is just at the opposite end of the spectrum from the Taliban.  How about meeting somewhere in the middle?

Dec 7, 2012 1:30PM
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Quick question:  How can we be asked to comment on the photos when there is a big box over the real subject matter?  Stupid editing.

Dec 7, 2012 1:22PM
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there's so much porn available for guys.....why is it necessary to cram sexual images into every advertisement.....i think American Apparel should just have a picture of a vagina with nothing else.....maybe that would sell some of their clothes too.  I know people are obsessed with sex, it's part of life....but enough already. 
Dec 7, 2012 1:19PM
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If the ads are in fact displaying an image of an underaged girl barely nude, then yes, the ads should be pulled off. This draws the same implications of those who photograph nude images of children and exploit them, not matter if the ad is about a clothing line or not. They (the clothing line) should follow the same laws of "child" photography decency laws and find other models of adult age to represent their clothing line or be faced with the law knocking on their doors with court order to do so. 
Dec 7, 2012 1:15PM
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One in four children will be victums of sexual abuse. When a child is abused they suffer from many many negative side effects. These will entice someone to hurt a child.  Is it worth it? NO!
Dec 7, 2012 1:01PM
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America is rapidly becoming nothing but a disgraceful and repulsive cesspool.  It's to the point, where I could care less.  Our government is completely under the influence of atheists, gays, lesbians, Islamists, welfare and food stamp recipients, and a host of assorted moochers.  America has shown, and will continue to show, that it no longer cares about ethics or moral values anymore.
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