Loading...
Simply Chic Simply Chic Blog Home

American Apparel ads banned for being 'sexually provocative'

Ads feature young girl in “overtly sexual” poses.

By Kim Anne Dec 5, 2012 9:00PM

American ApparelA recent ad campaign from clothing brand American Apparel is creating controversy.

The Daily Mail reports that risqué photos of a young-looking girl with her breast exposed has been banned by the Advertising Standards Authority, who says that the model in the ads looks to be younger than the age of 16.

More from Living:  7 Designers You Need to Know

Multiple comments on the brand’s web site complained that the photos in the ads are  “unnecessarily sexual,” inappropriate to be seen by children and portray a young girl in “overtly sexual” poses, says the Daily Mail.

More from Living: Rachel Zoe’s Style DOs and DON’Ts

The ASA demanded the ads must not appear again, making this statement: 'We considered both poses were sexually provocative and concluded that the images were irresponsible and likely to cause widespread offence, because they were displayed on a website which could be viewed by, and was likely to have appeal to, children under 16 years of age.'

But the brand is standing to their ground, claiming the ads are “completely decent and were a fair representation of their product line.” 

This certainly isn’t the first time American Apparel has created controversy, but what do you think of their latest batch of ads?

Tell us on Facebook: Do you find this campaign offensive?

Bing: Most controversial ads of 2012

Photos: American Apparel

American Apparel
















More from Simply Chic:
Would you ever get your pinky toe removed?
The amazing $50 Zara shoes Michelle Obama wears
72-year-old grandfather models young girls' clothing

261Comments
Dec 7, 2012 1:36PM
avatar
I think these adds look so cheap and are not tasteful. It really looks like some old perv picked up a camera and forced his minor stepdaughter to undress. This cheapness in combination with how young these girls look is really too close to child pornography stuff. And the close arent that great to justify a weird artsy approach if that's what they are aiming at
Dec 7, 2012 1:34PM
avatar
America  'The Puritan Country Obsessed with Sex'!
Dec 7, 2012 1:33PM
avatar
Breasts have nothing to do with the skirt or the tights in the above pictures so it makes no sense to show breasts.

If you are trying to sell clothes why show nudity?  Ignorant ad.

  U.S. society is just at the opposite end of the spectrum from the Taliban.  How about meeting somewhere in the middle?

Dec 7, 2012 1:30PM
avatar

Quick question:  How can we be asked to comment on the photos when there is a big box over the real subject matter?  Stupid editing.

Dec 7, 2012 1:22PM
avatar
there's so much porn available for guys.....why is it necessary to cram sexual images into every advertisement.....i think American Apparel should just have a picture of a vagina with nothing else.....maybe that would sell some of their clothes too.  I know people are obsessed with sex, it's part of life....but enough already. 
Dec 7, 2012 1:19PM
avatar
If the ads are in fact displaying an image of an underaged girl barely nude, then yes, the ads should be pulled off. This draws the same implications of those who photograph nude images of children and exploit them, not matter if the ad is about a clothing line or not. They (the clothing line) should follow the same laws of "child" photography decency laws and find other models of adult age to represent their clothing line or be faced with the law knocking on their doors with court order to do so. 
Dec 7, 2012 1:15PM
avatar
One in four children will be victums of sexual abuse. When a child is abused they suffer from many many negative side effects. These will entice someone to hurt a child.  Is it worth it? NO!
Dec 7, 2012 1:01PM
avatar
America is rapidly becoming nothing but a disgraceful and repulsive cesspool.  It's to the point, where I could care less.  Our government is completely under the influence of atheists, gays, lesbians, Islamists, welfare and food stamp recipients, and a host of assorted moochers.  America has shown, and will continue to show, that it no longer cares about ethics or moral values anymore.
Report
Please help us to maintain a healthy and vibrant community by reporting any illegal or inappropriate behavior. If you believe a message violates theCode of Conductplease use this form to notify the moderators. They will investigate your report and take appropriate action. If necessary, they report all illegal activity to the proper authorities.
Categories
100 character limit
Are you sure you want to delete this comment?

beauty tips and style advice

  • 1

    The 10 beauty products every model has in her medicine cabinet

    Models may be pros at walking with authority, wearing clothes well, and looking good doing practically anything—but if there is one thing that exceeds their fashion prowess, it’s their command of the world’s best beauty products. Backstage each season and on set throughout the year, they road test a mind-boggling assortment of mascaras, foundations, hairsprays, and more. Between having their hair teased within an inch of its life, their makeup applied and reapplied a dozen times in a day, and their skin pushed to its absolute limits, it’s safe to say they’ve figured out which are the most gentle, effective, and transformative formulas on the market. From the world’s sexiest (and most healing) lip balm to the original French pharmacy face cream, here are ten beauty products you can find in almost every model’s medicine cabinet.

  • Angelina Jolie

    Wedding dresses of the famous

    After almost a decade together and six children, power couple Brad Pitt and Angelina Jolie finally made it official on Saturday, August 23 in Chateau Miraval, France. With photos of Angie's gown just released, take a look at hers and other gorgeous wedding dresses of the famous.

  • Courtesy of the Company

    15 nail art hacks to up your #ManicureMonday game

    One of the best things about nail art, besides the gazillian likes on your #ManicureMonday post, is experimenting with different looks and designs. With these pro secrets, including celeb nail artist Miss Pop's top tricks, you can create salon-worthy nail art at home!

  • Courtesy of Retailers

    The hottest fall nail colors!

    The newest nail polish colors for fall are so awesome, you'll be wishing #ManicureMonday was every day of the week.

  • 25 ways to be more handsome

    Hey, you want to look more handsome than you already are, don't you? Sure, who doesn't—handsome wins you women, better customer service and because we live in a sick, sad, superficial world, even a higher salary. And thanks to this list, now being handsome is easier than ever. There's expert advice, common sense pointers, and even a couple of tips to help you beat bad, ugly, un-handsome habits. But don't waste your time reading this intro, become more handsome right now.

  • Getty Images

    The hottest hair trends to try this fall!

    From cut and color to style, six expert hairstylists give you the scoop on back-to-school's freshest looks.

  • Getty Images // Getty Images

    20 celebs who get fashion inspiration from the animal kingdom

    The Call of the Wild trend has gone from animal print to full-out birds of prey lately, as seen on these stars. Pretty fierce, no?

  • Getty

    10 things men need to stop wearing to the gym immediately

    Ugly, dangerous, or disrespectful, these things have no place at the gym.

  • Getty Images // Getty Images

    10 celebs who've jumped on the lace trend

    These stars prove that the traditionally feminine fabric can be edgy, too.

  • s1

    Upgrade your hair game with these get-gorgeous tips

    Beachy waves, soft strands—you can have the dream locks you've always wanted.

  • s1

    Embrace your natural texture with these tips

    Skip the blow-dryer and keep your style effortless. Here, the secrets for gorgeous air-dried hair—straight, wavy or curly—from the man behind Gisele’s coveted waves, Harry Josh, John Frieda international creative consultant.

  • a1

    7 easy ways to style midlength hair

    Ask pretty much any celebrity hairstylist, and they’ll tell you the long bob (a.k.a. the lob) is the chicest haircut of 2014. In addition to throwing around the word “cool” at least twice, they’ll also say it’s because the lob is versatile, easy to style, and timeless. Check out our seven favorite ways to wear it.

follow us
follow us follow us on facebook follow us on pinterest follow us on twitter
buzzing now on msn living
Loading...
about our blog contributors
Loading...
style videos
editor's picks
Loading...