Loading...
Simply Chic Simply Chic Blog Home

American Apparel ads banned for being 'sexually provocative'

Ads feature young girl in “overtly sexual” poses.

By Kim Anne Dec 5, 2012 9:00PM

American ApparelA recent ad campaign from clothing brand American Apparel is creating controversy.

The Daily Mail reports that risqué photos of a young-looking girl with her breast exposed has been banned by the Advertising Standards Authority, who says that the model in the ads looks to be younger than the age of 16.

More from Living:  7 Designers You Need to Know

Multiple comments on the brand’s web site complained that the photos in the ads are  “unnecessarily sexual,” inappropriate to be seen by children and portray a young girl in “overtly sexual” poses, says the Daily Mail.

More from Living: Rachel Zoe’s Style DOs and DON’Ts

The ASA demanded the ads must not appear again, making this statement: 'We considered both poses were sexually provocative and concluded that the images were irresponsible and likely to cause widespread offence, because they were displayed on a website which could be viewed by, and was likely to have appeal to, children under 16 years of age.'

But the brand is standing to their ground, claiming the ads are “completely decent and were a fair representation of their product line.” 

This certainly isn’t the first time American Apparel has created controversy, but what do you think of their latest batch of ads?

Tell us on Facebook: Do you find this campaign offensive?

Bing: Most controversial ads of 2012

Photos: American Apparel

American Apparel
















More from Simply Chic:
Would you ever get your pinky toe removed?
The amazing $50 Zara shoes Michelle Obama wears
72-year-old grandfather models young girls' clothing

262Comments
Dec 7, 2012 1:36PM
avatar
I think these adds look so cheap and are not tasteful. It really looks like some old perv picked up a camera and forced his minor stepdaughter to undress. This cheapness in combination with how young these girls look is really too close to child pornography stuff. And the close arent that great to justify a weird artsy approach if that's what they are aiming at
Dec 7, 2012 1:34PM
avatar
America  'The Puritan Country Obsessed with Sex'!
Dec 7, 2012 1:33PM
avatar
Breasts have nothing to do with the skirt or the tights in the above pictures so it makes no sense to show breasts.

If you are trying to sell clothes why show nudity?  Ignorant ad.

  U.S. society is just at the opposite end of the spectrum from the Taliban.  How about meeting somewhere in the middle?

Dec 7, 2012 1:30PM
avatar

Quick question:  How can we be asked to comment on the photos when there is a big box over the real subject matter?  Stupid editing.

Dec 7, 2012 1:22PM
avatar
there's so much porn available for guys.....why is it necessary to cram sexual images into every advertisement.....i think American Apparel should just have a picture of a vagina with nothing else.....maybe that would sell some of their clothes too.  I know people are obsessed with sex, it's part of life....but enough already. 
Dec 7, 2012 1:19PM
avatar
If the ads are in fact displaying an image of an underaged girl barely nude, then yes, the ads should be pulled off. This draws the same implications of those who photograph nude images of children and exploit them, not matter if the ad is about a clothing line or not. They (the clothing line) should follow the same laws of "child" photography decency laws and find other models of adult age to represent their clothing line or be faced with the law knocking on their doors with court order to do so. 
Dec 7, 2012 1:15PM
avatar
One in four children will be victums of sexual abuse. When a child is abused they suffer from many many negative side effects. These will entice someone to hurt a child.  Is it worth it? NO!
Report
Please help us to maintain a healthy and vibrant community by reporting any illegal or inappropriate behavior. If you believe a message violates theCode of Conductplease use this form to notify the moderators. They will investigate your report and take appropriate action. If necessary, they report all illegal activity to the proper authorities.
Categories
100 character limit
Are you sure you want to delete this comment?

beauty tips and style advice

  • Bridesmaid Dresses You'll Wear Again and Again

    16 of the best bridesmaid dresses she'll wear again

    Click through the slideshow to shop some of our spring favorites.

  • Hairstyle, courtesy of Getty Images

    3 cool braided hairstyles

    French braid? Been there. Fishtail? Done that. The newest styles are all about unexpected texture, major volume, and one man's wild imagination.

  • Getty Images

    10 things only long-haired people will understand

    Long hair, don’t care? Think again…

  • Christina Hendricks, courtesy of Redbook

    Christina Hendricks's best beauty tips

    She dishes on the routine that keeps her looking polished, even when she's pulling up to the <i>Mad Men</i> set at 5 a.m. Plus, the fragrance that helps Christina get her Joan on.

  • Wedding Makeup Looks For Every Type Of Bride

    Wedding makeup looks for every type of bride

    For inspiration, we've rounded up gorgeous (and easy to replicate) wedding makeup looks from the red carpet.

  • wedding hairstyles for short hair

    Wedding hairstyles for short hair inspired by the red carpet

    With a few insider tricks, you can enjoy short hair 365 days of the year and have a gorgeous style on your wedding day. Wedding hairstyles for short hair do exist.

  • Lucky

    Six steps to shorts-ready legs

    I’m beyond excited to finally ditch my winter coat and heavy layers, but I’m not so eager to ditch my tights. Let’s just say my legs are not as smooth and bronzed as they were the last time I showed them off many, many months ago.

  • Kate Middleton, courtesy of Getty Images

    Prince William thought Kate Middleton looked like a banana in this dress (plus one more royal tour outfit)

    After a jam-packed week in New Zealand, Kate Middleton and Prince William finally enjoyed a day off, but as of last night (or this morning..? Ah, time change!) they're back on the road again.

  • Eye shadow palette

    9 essential travel beauty products

    These travel-sized beauty products will do double-duty while you're on the road.

  • 03-kate-middleton-duchess-of-cambridge-normcore_194158728945.jpg_gallery_max

    Kate is the Duchess of normal

    Neatly sidestepping high fashion, the smiling, cheerful Kate Middleton is fast becoming the Duchess of Normcore.

  • i.1.victoria-secret-fashion-show-2013-ss01-1

    Victoria’s Secret Fashion Show moves to London

    This December, New Yorkers might notice something missing in the Christmas air.

  • 1

    Our favorite platinum blondes of all time

    When Madonna posted an image of herself wearing a full on Game of Thrones Khaleesi costume on Instagram last week we weren’t exactly surprised—this is the woman who rolled into the Grammy Awards wearing a tuxedo and a grill earlier this winter, so why not celebrate the Jewish holiday of Purim with a leather corset and a pair of tiny dragons? Still, we were hypnotized by her white-blonde, braided Daenerys Targaryen hair. Functioning as a bleached out cultural weather vane of sorts, it tapped into multiple obsessions at once—the return of "Game of Thrones" to HBO, spring’s new extreme hair lengths and, most notably, fashion’s current platinum mania. Our own love of ice-blonde hair—which transforms any look from everyday to extraordinary—has been well documented of late, but last night’s Game of Thrones premiere sent our platinum fever into overdrive. In celebration of fashion’s favorite hair color, a look at the best platinum moments in history.

follow us
follow us follow us on facebook follow us on pinterest follow us on twitter
buzzing now on msn living
Loading...
about our blog contributors
Loading...
style videos
editor's picks
Loading...