American Apparel ads banned for being 'sexually provocative'
Ads feature young girl in “overtly sexual” poses.
A recent ad campaign from clothing brand American Apparel is creating controversy.
The Daily Mail reports that risqué photos of a young-looking girl with her breast exposed has been banned by the Advertising Standards Authority, who says that the model in the ads looks to be younger than the age of 16.
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Multiple comments on the brand’s web site complained that the photos in the ads are “unnecessarily sexual,” inappropriate to be seen by children and portray a young girl in “overtly sexual” poses, says the Daily Mail.
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The ASA demanded the ads must not appear again, making this statement: 'We considered both poses were sexually provocative and concluded that the images were irresponsible and likely to cause widespread offence, because they were displayed on a website which could be viewed by, and was likely to have appeal to, children under 16 years of age.'
But the brand is standing to their ground, claiming the ads are “completely decent and were a fair representation of their product line.”
This certainly isn’t the first time American Apparel has created controversy, but what do you think of their latest batch of ads?
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Photos: American Apparel
To all of the Hedonist in the world of Advertising. We do not like soft pornography. To all the owners of businesses that use such advertising agencies. We, the American public are not as stupid and hedonistic as you might think. If your product will not improve our lives in some real way we will not buy it. This type of advertising takes our attention away from the product as the male community is focused on the model, not the product, and the female community understands this.
Selling sex is prostitution. If you view your firm as a prostitute please keep on trying to use sex to sell an otherwise inferior, uninteresting and overrated product.
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