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American Apparel ads banned for being 'sexually provocative'

Ads feature young girl in “overtly sexual” poses.

By Kim Anne Dec 5, 2012 9:00PM

American ApparelA recent ad campaign from clothing brand American Apparel is creating controversy.

The Daily Mail reports that risqué photos of a young-looking girl with her breast exposed has been banned by the Advertising Standards Authority, who says that the model in the ads looks to be younger than the age of 16.

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Multiple comments on the brand’s web site complained that the photos in the ads are  “unnecessarily sexual,” inappropriate to be seen by children and portray a young girl in “overtly sexual” poses, says the Daily Mail.

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The ASA demanded the ads must not appear again, making this statement: 'We considered both poses were sexually provocative and concluded that the images were irresponsible and likely to cause widespread offence, because they were displayed on a website which could be viewed by, and was likely to have appeal to, children under 16 years of age.'

But the brand is standing to their ground, claiming the ads are “completely decent and were a fair representation of their product line.” 

This certainly isn’t the first time American Apparel has created controversy, but what do you think of their latest batch of ads?

Tell us on Facebook: Do you find this campaign offensive?

Bing: Most controversial ads of 2012

Photos: American Apparel

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261Comments
Dec 8, 2012 7:19AM
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This is one of the silliest things a journalist could worry about.  Leave the banning to the professionals.  No one needs to know what goes on behind the scenes (which outfits were modified to be appropriate).  No  one cares!  Costume designers have been designing provocative clothing for years from run way outfits-lady gaga-dancing with the stars.  This isn't any different except for nudity.  Those photos should've been in an art or catalog designed for fashion enthusiast and artists.  One mans porn is another mans art
Dec 7, 2012 11:52PM
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The ASA really is ****---these ads are endorsed by Hollywood, the same people who helped elect Pres Obama and a whole slew of other worthy Democrats.  Pres Obama is probably proud the girl (or girls) are not only employed but also are demonstrating their rights under the Constitution as a form of free speech.  And thier parents should be proud to have, and show off, such beautiful offspring.   More than ever, in today's society, the mantra is "If it feels good, do it".  If you also make money off it, great---your taxes will help fund Government spending. 
Dec 7, 2012 10:49PM
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the parents are responsible for their children. if they gave consent for their children to be victimized, the child should sue. I guarantee that the parents are making tons of money off of their kids. prosecute them
Dec 7, 2012 10:42PM
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stop using children as sexual objects.
Dec 7, 2012 10:02PM
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Hate to say it but men like myself, are the worst culprits. Think how much power men really have--if we organized our power base we could control porn, ads like these and every sexual 900# and outcall girl around.  Think..If we refused as a organized group to cater to these outfits, they would fail. Then we negotiate with them, benefitting us. Telling you it would work.  Oh and the breasts on a model, lmao, you can see breasts anywhere...no big deal.  I mean with the net' we know what all womens plumbing looks like by now.
Dec 7, 2012 9:46PM
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Well, I'm glad I'm not the only one who noticed. They used to pop up next to my Facebook feed. I'm happy to view apparel ads, but girls posing provocatively in sheer body suits is completely unwelcome.
Dec 7, 2012 9:39PM
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To all of the Hedonist in the world of Advertising. We do not like soft pornography. To all the owners of businesses that use such advertising agencies. We, the American public are not as stupid and hedonistic as you might think. If your product will not improve our lives in some real way we will not buy it. This type of advertising takes our attention away from the product as the male community is focused on the model, not the product, and the female community understands this.

 

Selling sex is prostitution. If you view your firm as a prostitute please keep on trying to use sex to sell an otherwise inferior, uninteresting and overrated product.

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