Loading...
Simply Chic Simply Chic Blog Home

Are smaller fashion shows the next big thing?

Oscar de la Renta is on board!

By Glamour Magazine Aug 28, 2013 5:53PM

Photos: Courtesy of Glamourby Amy Wicks

For an editor, retailer or fashion insider, fashion weeks are a complex combination of: inspiring (the clothes, the new trends, the fashionable people everywhere!), wonderfully exhausting (try hailing upwards of 20 taxis a day wearing pointy stilettos — ouch!), and baffling (random celebrities in attendance delaying shows for requisite photo ops that sometimes leave us scratching our heads and wondering why?). But one thing that Oscar de la Renta feels is missing from the hoopla is a keen attention to the clothes themselves!

Photos: Courtesy of Glamour

That's why the designer, who last season showed two 316-seat shows back-to-back to accommodate everyone, is now hosting just one show that seats 350 people.

He told WWD that “When you do megashows, it loses the reason of why we’re showing,” he said. "It’s important for [certain industry professionals] to look at the clothes and see them. They shouldn’t have to go through 30,000 people, and 10,000 who are trying to take pictures of all of those people who are totally unrelated to the clothes.”

Photos: Courtesy of Glamour

Oscar wants those attending the show to see his clothes up close and take them in without having to fight for a seat or getting elbowed in the face (it's happened to me, by accident, of course, but it's no fun). He also knows that within a half hour, the rest of the world will be able to take in his work when it's posted online.

More from Glamour: The 10 Prettiest Hair, Nail and Makeup Looks for Fall 2013

While there's nothing quite like a big, exciting , blockbuster show, I can't help but wonder if smaller shows might be the next big thing. There are a handful of designers who choose to show on a more intimate level, and for them, it seems to work!

Photos: Courtesy of Glamour

Katie Holmes has avoided shows altogether for her line, Holmes & Yang, “We’ll probably do something smaller, like in the hotel as we did in February,” Holmes told WWD. “We found that to be very effective. We’ve had great sell-throughs at Barneys. We’re having a good time.”

Photos: Courtesy of Glamour

SJP favorite L'Wren Scott held a very intimate presentation in February, complete with waiters who served little tins of Petrossian caviar.

More from Glamour: Olivia Wilde's Dos and Don'ts of Getting Older

Meanwhile, Mary-Kate and Ashley Olsen's label, The Row, picked an Upper East Side town house for their intimate presentation, but it could have just as easily doubled as a cozy spot for a cocktail party.

Photos: Courtesy of Glamour

Do you like the idea of a blockbuster fashion show or an intimate one? Discuss!

Subscribe to Simply Chic | Friend us on Facebook | Follow us on Twitter | Find us on Pinterest

Bing: New York Fashion Week September 2013

More from Glamour:
25 Celebrity Hairstyles That Will Make You Want Bangs
10 Wardrobe Essentials Every Woman Should Own
15 Hair-Color Makeover Ideas to Try in 2013

Photos: Courtesy of Glamour
0Comments

beauty tips and style advice

  • Women trying on shoes (Photo: Getty Images)

    Sorry, everyone, but our feet are getting bigger

    Average shoe size is up about two sizes since the '70s, study says.

  • Vip-Blitz\X17online.com // Vip-Blitz\X17online.com

    5 celeb wedding guests with killer style

    They can't escape wedding season, so they might as well look their best.

  • g1

    The petite girl’s definitive guide to summer’s biggest fashion trends

    Front-row style star Miroslava Duma just clears 5′, Oscar winner Reese Witherspoon one-ups her—literally—at 5′ 1″, and fashion crush Rachel Bilson barely tops them both at a whopping 5′ 2″. But aside from standing at the diminutive end of the height spectrum, these three ladies have something else in common: the ability to nail every summer fashion trend. If you’re part of the petite girls’ club, take a look at these 12 fashion essentials—from closet staples to chic accessories—to keep you at the top of your style game this summer.

  • Best sundresses for every body

    The 11 best sundresses for your body shape

    Quick, easy, everywhere-appropriate: There's no summer piece quite as versatile--or flattering.

  • Mark Andrew // Magazine

    8 outfit formulas that work on every body type, every time

    These fresh, cute outfit ideas range from unexpected mash-ups to completely coordinated looks. What they all have in common is they'll get you out the door feeling totally confident.

  • a1

    The top 6 no-makeup makeup looks

    Because it actually takes some makeup—maybe even a few false lashes—to look beautifully bare-faced.

  • How to take care of yellowing teeth

    11 common grooming problems, solved

    Make a good impression by presenting the best form of yourself. Even when luck's against you--for instance, you encounter a huge zit the week before an important presentation--take action now. Here are fixes for your most common grooming mishaps.

  • 1

    Olivia Palermo isn’t the first star to wear a nontraditional bridal look! See more unique celebrity wedding dresses

    We’re still dreaming about Olivia Palermo’s unconventional yet impossibly chic wedding-day ensemble. The shorts! The jutting tulle skirt overlay! The creamy cashmere sweater! Everything about this layered look is as trend-setting as it is unique.And though she may be the first star to walk down the aisle in shorts, Olivia isn’t the first celebrity to say “I do” in something nontraditional. Several boundary-pushing stars have skipped the all-white look, and instead opted for a colorful wedding dress.

  • young adult woman with summer hat (young adult woman with summer hat)

    7 hair hacks for dealing with crazy summer humidity

    Keep your tresses looking their best, even on the muggiest of summer days, with these tips

  • a1

    User’s guide to style: Wide-leg pants

    Wide-leg pants are blowing up. Six women show us how to style a pair by Lauren Ralph Lauren.

  • Lucky

    What to wear on every kind of date

    It’s the best and worst time to be a single girl in the dating world. On the one hand, past generations of women didn’t have the freedom, financial independence, access to birth control (depending on your state and employer, of course), or plethora of options to meet new people—online and off—that we enjoy today. On the other hand, they also didn’t have to worry about sexting, selecting the best selfie for their profile picture, or accidentally swiping right on a coworker.

  • Lucky

    Your guide to hair accessories

    If you’re anything like me, you probably haven’t gone anywhere near a hair accessory for years—save for the few stretched-out Goody elastics tumbling around at the bottom of your handbag, the slightly rusty bobby pins gathering dust at the back of your medicine cabinet or that scrunchie you use to pull your hair back when washing your face in the morning. For as long as I can remember, hair adornments have been slapped with somewhat of a childish reputation; when’s the last time you saw a girl over the age of 11 wearing a barrette or witnessed a woman past her teen years sporting a headband?

follow us
follow us follow us on facebook follow us on pinterest follow us on twitter
Most Popular
buzzing now on msn living
Loading...
about our blog contributors
Loading...
style videos
editor's picks
Loading...