Are smaller fashion shows the next big thing?
Oscar de la Renta is on board!
by Amy Wicks
For an editor, retailer or fashion insider, fashion weeks are a complex combination of: inspiring (the clothes, the new trends, the fashionable people everywhere!), wonderfully exhausting (try hailing upwards of 20 taxis a day wearing pointy stilettos — ouch!), and baffling (random celebrities in attendance delaying shows for requisite photo ops that sometimes leave us scratching our heads and wondering why?). But one thing that Oscar de la Renta feels is missing from the hoopla is a keen attention to the clothes themselves!
That's why the designer, who last season showed two 316-seat shows back-to-back to accommodate everyone, is now hosting just one show that seats 350 people.
He told WWD that “When you do megashows, it loses the reason of why we’re showing,” he said. "It’s important for [certain industry professionals] to look at the clothes and see them. They shouldn’t have to go through 30,000 people, and 10,000 who are trying to take pictures of all of those people who are totally unrelated to the clothes.”
Oscar wants those attending the show to see his clothes up close and take them in without having to fight for a seat or getting elbowed in the face (it's happened to me, by accident, of course, but it's no fun). He also knows that within a half hour, the rest of the world will be able to take in his work when it's posted online.
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While there's nothing quite like a big, exciting , blockbuster show, I can't help but wonder if smaller shows might be the next big thing. There are a handful of designers who choose to show on a more intimate level, and for them, it seems to work!
Katie Holmes has avoided shows altogether for her line, Holmes & Yang, “We’ll probably do something smaller, like in the hotel as we did in February,” Holmes told WWD. “We found that to be very effective. We’ve had great sell-throughs at Barneys. We’re having a good time.”
SJP favorite L'Wren Scott held a very intimate presentation in February, complete with waiters who served little tins of Petrossian caviar.
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Meanwhile, Mary-Kate and Ashley Olsen's label, The Row, picked an Upper East Side town house for their intimate presentation, but it could have just as easily doubled as a cozy spot for a cocktail party.
Do you like the idea of a blockbuster fashion show or an intimate one? Discuss!
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Bing: New York Fashion Week September 2013
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