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Ever Wonder Where All Of Those Misprinted "Patriots Super Bowl XLIV Champions" T-shirts Go?

By Glamour Magazine Feb 6, 2012 7:33PM

by Tracey Lomrantz, Glamour Magazine

Sorry to rub salt in the wounds of you New England fans, but did you ever wonder where all of those pre-printed "Super Bowl Champions" T-shirts and hats for the losing team end up going?

The NFL and their suppliers produce graphics that are pasted on all kinds of apparel for both teams in advance of the game, so whoever winds up winning has a spiffy hat to wear on TV just seconds after the last play--as the Boston Herald reported last week, Modell's was ready to open at 5am today to sell championship gear, and was expecting "additional championship merchandise to arrive throughout Monday and the week, including long-sleeve T-shirts, hooded sweatshirts, team decals, glassware."

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Which means, of course, that there's loads of merchandise out there bearing all kinds of erroneous claims (4 TIME Super Bowl Champions, above, is one that probably particularly stings for Tom Brady today). To ensure that Brady and his teammates never have to suffer the indignity of seeing one of those shirts walking their hometown streets--and to prevent the waste of perfectly wearable goods--the NFL donates the items to World Vision, a Christian humanitarian agency that will distribute them to needy families in countries across the world (past donations have gone to Nicaragua, Romania, and Zambia).

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The organization came under some fire last year when bloggers and critics questioned how much good their service really does in facilitating sustainable development, as their mission statement claims, but we think distributing the T-shirts via donation certainly beats the alternative of leaving them in a landfill.

What do you think of the NFL (and NHL, and plenty of other sports enterprises') practice of sending the loser's merchandise to countries in need? Does it help soften the blow at all? Discuss!



Photo: via sportslogos.net

 

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