Why Zara isn’t coming to a mall near you
Do Americans not fit in Zara’s clothing?
If you love Zara, good for you — join the crowd. But if you live outside New York or Los Angeles in another American city and you’re hoping the European store will be making its debut in a store near you, don’t hold your breath.
According to the New York Times, the Spanish retailer shares that they have no plans to appear in shopping malls across the country any time soon because — wait for it — we, as Americans, “don’t fit into the clothes.”
In an interview with the Times, Columbia Business School professor Nelson Fraiman explains why he thinks its not going to happen. ”Zara to me is a European store for European style; its very fashion forward. And what is the problem in America? They don’t fit in the clothes. So, why do it? Having to make larger sizes makes production so much more complex.” Ouch.
Related: 10 Ways to Look and Feel More Polished
In the same story, another Spanish marketing professional, Jose Luis Nueno further explains the reasoning behind it. “Everyone who has gone [to the United States] has struggled,” he says. “The U.S. is really complex because its about putting stores in shopping malls in the middle of nowhere.”
Related: 7 Designers You Need to Know
So OK, we may not be seeing Zara stores in small town shopping malls anytime soon, but we think the reasoning behind it is a little harsh.
Tell us: Do you think Zara should expand to smaller U.S. cities?
Bing: Zara USA
Photo: Courtesy Zara
More from Simply Chic:
Hey, holiday shoppers: These five sites have the fastest shipping times
'Twilight' premiere style: Kristen Stewart's premiere looks
Tried it! Eyelash extensions
beauty tips and style advice
Hue-changing dos we absolutely love.
Why your jean size varies from store to store.
Wait a month between waxing visits? Check. Pop a preappointment Advil? Duh. We all know the basics, but here are the tricks you don’t know.
What to always—and never, ever—do to keep hair in top shape.
Get inspired to try these sweet and summery looks.
Stunning wedding styles that create a statement.
I attended the Abercrombie and Fitch holiday-season press preview yesterday, and in between checking out the cute gear that will hit stores this November, I picked up a little nugget of information I just have to share.
How to wear this cool-weather staple in the summer.
See how Miranda Kerr made a pair of Birkenstocks chic.
We love how a new nail polish has the ability to instantly change your look and your mood with a simple swipe. While happy lime greens and aquas are ruling the five million #nailpolish Instagrams this summer, there are a variety of great colors to choose from—whether you want an office-appropriate neutral or a fun going-out shade that’ll give your LBD a punch of color.
You already know wearing white after Labor Day is cool. But menswear is reinventing itself rapidly, leaving some long-held mandates by the wayside, not to mention a bunch of men with a lot of questions. Sure, some style laws are truly inviolable. Showing a quarter-inch of cuff will always be crucial, but with designers and dandies flaunting so many former taboos it's hard to tell what's in play these days. So we thought we'd take this opportunity to let you know which rules no longer apply.
Put down the wrinkled button-down, step away from the Crocs, and open your closet. We need to talk about the new rules of casual.