Loading...
Simply Chic Simply Chic Blog Home

Why Zara isn’t coming to a mall near you

Do Americans not fit in Zara’s clothing?

By Kim Anne Nov 20, 2012 10:13PM

Photo: Courtesy ZaraIf you love Zara, good for you — join the crowd. But if you live outside New York or Los Angeles in another American city and you’re hoping the European store will be making its debut in a store near you, don’t hold your breath.

According to the New York Times, the Spanish retailer shares that they have no plans to appear in shopping malls across the country any time soon because — wait for it — we, as Americans, “don’t fit into the clothes.”

In an interview with the Times, Columbia Business School professor Nelson Fraiman explains why he thinks its not going to happen. ”Zara to me is a European store for European style; its very fashion forward. And what is the problem in America? They don’t fit in the clothes. So, why do it? Having to make larger sizes makes production so much more complex.” Ouch.

Related: 10 Ways to Look and Feel More Polished

In the same story, another Spanish marketing professional, Jose Luis Nueno further explains the reasoning behind it. “Everyone who has gone [to the United States] has struggled,” he says. “The U.S. is really complex because its about putting stores in shopping malls in the middle of nowhere.”

Related: 7 Designers You Need to Know

So OK, we may not be seeing Zara stores in small town shopping malls anytime soon, but we think the reasoning behind it is a little harsh.

Tell us: Do you think Zara should expand to smaller U.S. cities?

Bing: Zara USA

Photo: Courtesy Zara

More from Simply Chic:
Hey, holiday shoppers: These five sites have the fastest shipping times
'Twilight' premiere style: Kristen Stewart's premiere looks
Tried it! Eyelash extensions

0Comments

beauty tips and style advice

  • Nike Free, courtesy of Amazon

    Comfortable (and stylish) walking shoes for travel

    Finding stylish and comfortable shoes for your trip abroad is easier said than done. Check out these 5 shoes that will save your feet during your next trip.

  • Unforgettable celeb dresses

    Forget me nots: The most talked-about dresses of the past 20 years

    Stylish dresses made unforgettable by the famous.

  • Transition summer fashions into fall

    13 ways to transition summer fashions into fall

    Don't pack in your warm-weather favorites just yet!

  • Altuzarra

    What Kate Middleton should wear for her second pregnancy: 6 looks from the spring 2015 runways

    This week’s surprise announcement about Kate Middleton’s pregnancy has already sparked speculation on what the Duchess will be wearing with her soon-to-be spare heir. What’s more, the spring 2015 collections in New York are providing Middleton with plenty of maternity-friendly ideas for day and night. Here, we pinpoint six looks that should carry the Duchess through her third trimester.

  • Power couples

    Get the street style look of 7 Fashion Week tribes for under $100

    Style inspiration doesn’t just come from the runway. Every Fashion Week, we look far beyond the shows themselves—from the designers and the traveling troupes of editors to the models, photographers, and showgoers, all sorts of style tribes are out hitting the pavement. To refresh our fall closet, we look to eight chic cliques, from the front-row power couples to street-style bloggers. Even better? Getting the look of your favorite tribe has never been easier—everything we’ve pulled is $100 or less.

  • Lucky

    5 fall fashion must-haves

    Autumn is upon us, and we’ve got sweaters, coats and booties on our minds! Below are the first things we’ll be buying (or have already bought!) to kick off next season.

  • Fall boot guide

    The ultimate fall boot guide

    As autumn approaches and the opportunity for days spent lying by the beach begins to wind down, there comes a time to trade the sand-strewn sandals of summer in for the bright, shiny new footwear of fall. And what’s the best way to kick off your closet in preparation for a brisk temperature drop? The boot. From animal print to glittery, hiking to fringed, our fall boots include everything you need to start the season off on the right foot.

  • Great jeans for adults

    The best back-to-school denim for grown-ups

    No matter what the era, denim is always a staple. From blue to black, acid-washed, studded, and shredded, there’s a denim to fit any mood (or body type). For this fall (and back-to-school month), we’ve rounded up our favorite picks of this all-American classic: Whether we are inspired by a nineties Kate Moss, Rihanna’s affinity for fringe, or model off-duty looks, our elevated denim guide is guaranteed to refresh your wardrobe just in time for the new season.

  • s1

    Upgrade your hair game with these get-gorgeous tips

    Beachy waves, soft strands—you can have the dream locks you've always wanted.

  • Z Zegna fall\winter 2014\Umberto Fratini\Indigital Images; MP Massimo Piombo spring\summer 2015; Antonio Marras spring\summer 2015\Yannis Vlamos\Indigital Images.

    11 style rules to break right now

    You already know wearing white after Labor Day is cool. But menswear is reinventing itself rapidly, leaving some long-held mandates by the wayside, not to mention a bunch of men with a lot of questions. Sure, some style laws are truly inviolable. Showing a quarter-inch of cuff will always be crucial, but with designers and dandies flaunting so many former taboos it's hard to tell what's in play these days. So we thought we'd take this opportunity to let you know which rules no longer apply.

  • Update your outfit with embellishments

    The ultimate under $100 guide to fall trends

    With every changing season, our shopping lists seem to grow and grow and grow . . . and yet our bank accounts somehow stay exactly the same! But don’t fret, you can capture all the best fall trends straight from the runway without breaking the bank. Whether you’re yearning for cozy knits, statement necklaces, or bold graphic pieces, our Fall Fashion Guide gives you the best looks—all for less than $100.

  • A.P.C. and Vanessa Seward

    Fashion Week A to Z: Vogue’s guide to spring 2015 shows

    Allow us to be frank: Fashion Week is a bit of a misnomer. What with the global sprawl of shows—from New York to London to Milan to Paris—it really should be Fashion Month. (Or Fashion Forever.) Either way, what better way to kick off the marathon of shows, after-parties, flights, and appointments than with our comprehensive A-to-Z guide to all things Fashion Week? Here, find out what to do, eat, see, wear, and keep your eye on this season.

follow us
follow us follow us on facebook follow us on pinterest follow us on twitter
buzzing now on msn living
Loading...
about our blog contributors
Loading...
style videos
editor's picks
Loading...