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What does the color of your underwear say about where you live?

Find out here!

By Glamour Magazine Aug 1, 2013 7:55PM

•New Yorkers are most confident in talking about their choice of underwear (not surprising!).
•Women who want to feel unique pick yellow undies (although this is the least common choice in underwear with only 9 percent of women choosing it!).
•People feel by Amy Wicks

Pardon me, but what color underwear are you wearing today? I ask because it turns out certain colors are trending around the country right now—and according to a new campaign from Hanes, your color choice says a lot about you and where you live! Who knew?

More from Glamour: 15 Hair-Color Makeover Ideas to Try in 2013

As part of the campaign, Hanes is asking women to tweet their underwear color and the latest trends are being updated in real time on undercovercolor.com. The brand is talking underwear this morning as part of the debut of a campaign to show off new colors and patterns available for underwear, bras, and tees. “The Undercover Color campaign gives us a fun way to let women know about all the great fits and vibrant colors we now offer," said Sidney Falken, chief branding officer at Hanes.

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Here are some pretty funny facts Hanes has come up with so far, based on tweets:

•  New Yorkers are most confident in talking about their choice of underwear (not surprising!).

•  Women who want to feel unique pick yellow undies (although this is the least common choice in underwear with only 9 percent of women choosing it!).

•  People feel "most adventurous" talking about the color of their undies around lunchtime.

•  Pink is the most popular trending in the country right now with 23 percent of responders choosing it.

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What color is trending today? We went undercover (ha, ha) and found out:


For example, as of this morning, women in New York favor purple underwear!

Photo: Hanes underwear // Courtesy of Glamour

Ladies in Chicago, Los Angeles, Washington, D.C., and Boston love pink undies!

Photo: Hanes underwear // Courtesy of Glamour

Blue is color of choice for women in Austin and Miami.

Photo: Hanes underwear // Courtesy of Glamour

Why do you think New Yorkers are loving purple undies right now and the ladies of Austin prefer blue ones? Aren't you a little curious to see what's happening in your city? Check out the site and report back here on what's trending where you live!

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More from Glamour:
53 Swimsuits that Make You Look 10 Pounds Thinner

35 Truths About Marriage--From a Guy's Point of View
10 Hot Date-Night Outfits (According to Guys)

Photos: Courtesy of Glamour

33Comments
Aug 5, 2013 6:21AM
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I like white bikini cotton underwear. For some reason it makes me feel clean lol.  Hard to buy a matching set if your big breasted but small on the bottom :(  Not all big breasted women are big women! They need to let you CHOOSE the sizes you want to match, not put them together in sets!
Aug 5, 2013 4:35AM
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I match bra color to my shirt and underwear to the skirt or pants.  But they are also matching in their own way.  And if I do not have a bra that matches a shirt - I wear a white one.  But never do I wear white underwear. 
Aug 5, 2013 2:45AM
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Well, most of the time, I don't wear any.

Aug 5, 2013 1:52AM
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Pretty lame article.. Until recent weight loss, I wore only white because that was the choice in the store.. So to celebrate the weight loss, I recently bought 2 multi-colored packages.  If I happen to match my outer clothing, that's nice but I don't line them up that way.. Just glad I could buy new panties, three sizes smaller.
Aug 5, 2013 1:46AM
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Well, to be honest, I wear my bra and panties almost always as a matched set (thank you VS) and always to coordinate with what I am wearing over them! :)
Aug 5, 2013 1:04AM
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I wear the color of my outer clothes, I'm wearing a the time. really helps is you split your pants@
Aug 5, 2013 12:54AM
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I think most women like myself have different colors, and the color they wear varies from day to day. I bought them in assorted colors in a package: pink, salmon, heather blue, and navy blue hiphuggers. I guess I live all over the US, according to the colors I wear. What a strange campaign Hanes is doing!
Aug 5, 2013 12:00AM
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well my color is black so they dont show all my skidders. what does that say about me?

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