Loading...
Simply Chic Simply Chic Blog Home

What does the color of your underwear say about where you live?

Find out here!

By Glamour Magazine Aug 1, 2013 7:55PM

•New Yorkers are most confident in talking about their choice of underwear (not surprising!).
•Women who want to feel unique pick yellow undies (although this is the least common choice in underwear with only 9 percent of women choosing it!).
•People feel by Amy Wicks

Pardon me, but what color underwear are you wearing today? I ask because it turns out certain colors are trending around the country right now—and according to a new campaign from Hanes, your color choice says a lot about you and where you live! Who knew?

More from Glamour: 15 Hair-Color Makeover Ideas to Try in 2013

As part of the campaign, Hanes is asking women to tweet their underwear color and the latest trends are being updated in real time on undercovercolor.com. The brand is talking underwear this morning as part of the debut of a campaign to show off new colors and patterns available for underwear, bras, and tees. “The Undercover Color campaign gives us a fun way to let women know about all the great fits and vibrant colors we now offer," said Sidney Falken, chief branding officer at Hanes.

More from Glamour: 10 Wardrobe Essentials Every Woman Should Own

Here are some pretty funny facts Hanes has come up with so far, based on tweets:

•  New Yorkers are most confident in talking about their choice of underwear (not surprising!).

•  Women who want to feel unique pick yellow undies (although this is the least common choice in underwear with only 9 percent of women choosing it!).

•  People feel "most adventurous" talking about the color of their undies around lunchtime.

•  Pink is the most popular trending in the country right now with 23 percent of responders choosing it.

More from Glamour: 25 Celebrity Hairstyles That Will Make You Want Bangs

What color is trending today? We went undercover (ha, ha) and found out:


For example, as of this morning, women in New York favor purple underwear!

Photo: Hanes underwear // Courtesy of Glamour

Ladies in Chicago, Los Angeles, Washington, D.C., and Boston love pink undies!

Photo: Hanes underwear // Courtesy of Glamour

Blue is color of choice for women in Austin and Miami.

Photo: Hanes underwear // Courtesy of Glamour

Why do you think New Yorkers are loving purple undies right now and the ladies of Austin prefer blue ones? Aren't you a little curious to see what's happening in your city? Check out the site and report back here on what's trending where you live!

Subscribe to Simply Chic | Friend us on Facebook | Follow us on Twitter | Find us on Pinterest

More from Glamour:
53 Swimsuits that Make You Look 10 Pounds Thinner

35 Truths About Marriage--From a Guy's Point of View
10 Hot Date-Night Outfits (According to Guys)

Photos: Courtesy of Glamour

33Comments
Aug 5, 2013 6:21AM
avatar
I like white bikini cotton underwear. For some reason it makes me feel clean lol.  Hard to buy a matching set if your big breasted but small on the bottom :(  Not all big breasted women are big women! They need to let you CHOOSE the sizes you want to match, not put them together in sets!
Aug 5, 2013 4:35AM
avatar
I match bra color to my shirt and underwear to the skirt or pants.  But they are also matching in their own way.  And if I do not have a bra that matches a shirt - I wear a white one.  But never do I wear white underwear. 
Aug 5, 2013 2:45AM
avatar

Well, most of the time, I don't wear any.

Aug 5, 2013 1:52AM
avatar
Pretty lame article.. Until recent weight loss, I wore only white because that was the choice in the store.. So to celebrate the weight loss, I recently bought 2 multi-colored packages.  If I happen to match my outer clothing, that's nice but I don't line them up that way.. Just glad I could buy new panties, three sizes smaller.
Aug 5, 2013 1:46AM
avatar
Well, to be honest, I wear my bra and panties almost always as a matched set (thank you VS) and always to coordinate with what I am wearing over them! :)
Aug 5, 2013 1:04AM
avatar
I wear the color of my outer clothes, I'm wearing a the time. really helps is you split your pants@
Aug 5, 2013 12:54AM
avatar
I think most women like myself have different colors, and the color they wear varies from day to day. I bought them in assorted colors in a package: pink, salmon, heather blue, and navy blue hiphuggers. I guess I live all over the US, according to the colors I wear. What a strange campaign Hanes is doing!
Aug 5, 2013 12:00AM
avatar
well my color is black so they dont show all my skidders. what does that say about me?

Report
Please help us to maintain a healthy and vibrant community by reporting any illegal or inappropriate behavior. If you believe a message violates theCode of Conductplease use this form to notify the moderators. They will investigate your report and take appropriate action. If necessary, they report all illegal activity to the proper authorities.
Categories
100 character limit
Are you sure you want to delete this comment?

beauty tips and style advice

  • Sisley Phyto Lip Twists

    10 weatherproof beauty products to combat April showers

    Sprinkle in these wet weather essentials so you'll be ready for whatever these springtime days bring.

  • Getty Images

    9 key fashion items every girl needs

    Let's face it: winter's bitter cold left us feeling disillusioned with our wardrobes. So with warmer days ahead, it's time to shop for must-have pieces that'll keep your look fresh for months to come.

  • a1

    The 10 commandments of wedding-day makeup

    Every bride deserves to look flawless on her wedding day. So we say: Indulge a little. Book a facial (or six!) and invest in a great waterproof mascara. With this guide, getting ready for your big day has never been easier.

  • a1

    The 9 most fabulous beauty moments in reality show history, re-created

    Reality TV: such a mindless guilty pleasure, mostly filled with questionable spray tans and insane hair extensions. But in honor of the season premiere of one of our favorites, The Real Housewives of Orange County, we decided to celebrate a select few reality stars who’ve displayed legitimately great hair and makeup. Yes, there actually are a few! And we had to go all the way back to The Real World of the mid-’90s to find our first.

  • Delphine Achard

    5 crucial makeup tips every spring allergy sufferer needs to know

    I can’t tell you how many times one ill-timed sneeze ruined all of my hard work with a mascara wand. #allergyproblems.

  • Lucky

    The best drugstore lipsticks

    While we’re not averse to shelling out upwards of $30 for an amazing lipstick, many of our standby lip colors cost a whole lot less than that. The drugstore is full of high-quality, long-lasting lipsticks in gorgeous shades that—wait for it!—ring in under $10. Click through above to shop our favorites!

  • Lucky

    From bra straps to butterfly clips: The 18 hair accessory trends we’ll never forget

    What’s the perfect add-on to your beauty look? A hair accessory, of course! Just when you think you’ve seen it all, every year there seems to be a new “it” hair piece that rules the moment. In the ’50s, a dainty bow-tied head scarf was perfectly housewife-chic. In the ’60s and ’70s, real flower crowns officially became the epitome of boho style—your outfit simply wasn’t complete without a daisy topper. Fast-forward to the ’90s and you had a bevy of creative hair charms and baubles, including butterfly clips, hair wraps and those infamous bra strap headbands (shudder).

  • a1

    The best blush colors for your skin tone

    The right blush can warm up your complexion, create the illusion of cheekbones, and even make you look younger. (Yes, really!) Here, the most flattering shades for fair, medium, olive, and dark skin.

  • a1

    The top anti-aging products $25 and under

    Think you can’t put a price on looking younger? Well, we did—and it’s $25. We challenged dermatologists to find great products that don’t cost even one cent over that amount.

  • a1

    6 things you can wear to look younger now

    You want to dress in a way that’s young and cool but that doesn’t suggest you’re on your way to a One Direction concert. “The trick to looking younger is adding one fashionable piece to a classic outfit,” says stylist Cher Coulter. Here’s how to nail it.

  • a1

    8 aging hair-color mistakes—and how to fix them

    Hair color is one of the most effective anti-aging tools we have—except when it isn’t. Take your dye job too far (or inky, or frosty) and you can add years to your appearance. Three top colorists weigh in on what to avoid.

  • a1

    10 hairstyles that make you look 10 years younger

    News flash: Your youth fix doesn’t have to come in a bottle—or a needle. Your hairstyle could actually take years off (or add them to) your look. Don’t believe us? Check out these celebrities—each one gorgeous, of course, but also looking older due to certain overly perfect hairdos. Anti-aging tip number one? Mess it up a little.

follow us
follow us follow us on facebook follow us on pinterest follow us on twitter
buzzing now on msn living
Loading...
about our blog contributors
Loading...
style videos
editor's picks
Loading...