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Men’s beauty secrets, revealed

Most men have a beauty regime—and they tend to keep it a secret from their partners.

By Kim Anne Feb 13, 2013 6:27PM
Photo: Bliss Playpictures/Getty Images

It’s no secret that women often take longer than their mate to get ready, with all the makeup, hair styling, shaving and other beauty regimes we go through. But what you may not know is your man may be taking a significant amount of time to get beautified as well—but if they are, they may be doing so in secret. 

More from Living: The Worst. Eyebrows. Ever.

According to the Telegraph, a new study conducted by Central Contracts has found that 60 percent of men regularly buy beauty products for themselves (such as moisturizer and after-shave) but tend to keep it a secret from their partners. 

More from Living: The 50 best grooming tips + products for men

Top picks for men include facial creams and hair products (Moroccan oil tops the list). But the younger the men are, the more open they are about the products they use. The study found men between 21 and 26 years old were the most comfortable with sharing their beauty secrets, and older gentlemen between the ages of 55 to 65 prefer to keep their cosmetics use under wraps. 

Tell us: Does your man use beauty products?

Photo: Bliss Playpictures/Getty Images    

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9Comments
Feb 20, 2013 2:41AM
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I was taught by watching my Dad and later on, created my own regimen; not so much for beauty as for preservation.   I don't know to many men who don't do some type of skin, hair care, foot care, etc.  The older one gets, the more the essential oils are lost which stave off dry, saggy skin and crusty **** feet.  Therefore, maintenance has to be done in these areas as well as others; unless one is an individual who; either did not learn or wasn't taught to do these things.  Or is just nasty just doesn't give ****!
Feb 19, 2013 8:07PM
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I'm still looking for just what the ef was "revealed" here. Thanks Simply Chic for letting us know about the beauty regimen known as AquaVelva  lol  X-D
Feb 19, 2013 7:47PM
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This is a secret? I mean, I don't gloat about my grooming, but I thought pretty much all guys groomed themselves to some extent. 
Feb 19, 2013 6:52PM
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As a male its not so much about "beauty" as it is about preservation. I look at moisturizers, soaps, creams and deodorants  as spoilage retardants and as a way to help prevent skin cancer. Who wants a wrinkly stinky old man?
Feb 19, 2013 5:17PM
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Regime is not the word you mean to use.  It's regimen.
Feb 19, 2013 1:24PM
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Actually, TV commercials are filled with stuff for men, from moisturizers to shave creams and of course, hair products. Remember "Brylcream a little dab will do you"? That's been around forever. The main reason men don't talk about it is because most men don't really care that much one way or another. Use them? Yes. Dwell on them? Not hardly. think if it as a lack of interest or at best, not at the top of today's priority list.




Feb 19, 2013 10:33AM
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I've never heard any reference to a man's "beauty" in my entire life. It's not really a term used to describe manliness. I know, I know, I 'm a homophobe and not in touch with my inner female self. Good.
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