Stress-free shopping, now available in stores
British department store offers cell-free, shoe-free relaxation zone.
Does shopping make you feel stressed? You’re not alone. But now, stores are actually doing something to change that experience for you.
London department store Selfridges announced it will launch a “no noise” area for shoppers, intended to help calm you during your next trip to the store.
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The idea, inspired by Selfridge founder Harry Gordon, will include a tranquil area in an area to be called the “ultralounge,” where shoppers will be kick back and relax, sans shoes and cell phones.
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The Daily Mail reports that the concept, launching in January, will include an area for meditation sessions and headspace pods, in addition to a Quiet Shop, which will offer un-branded products to its customers. The room “invites customers to find a moment of peace in a world where we are bombarded by a cacophony of information and stimulation,” tells Women’s Wear Daily.
Tell us: Do you like the idea of the ultralounge?
Bing: Silent shopping
Photo: Andrew Aitchison/Alamy
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