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Stress-free shopping, now available in stores

British department store offers cell-free, shoe-free relaxation zone.

By Kim Anne Dec 20, 2012 11:00PM

Photo: Andrew Aitchison/AlamyDoes shopping make you feel stressed? You’re not alone. But now, stores are actually doing something to change that experience for you.

London department store Selfridges announced it will launch a “no noise” area for shoppers, intended to help calm you during your next trip to the store. 

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The idea, inspired by Selfridge founder Harry Gordon, will include a tranquil area in an area to be called the “ultralounge,” where shoppers will be kick back and relax, sans shoes and cell phones.

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The Daily Mail reports that the concept, launching in January, will include an area for meditation sessions and headspace pods, in addition to a Quiet Shop, which will offer un-branded products to its customers. The room “invites customers to find a moment of peace in a world where we are bombarded by a cacophony of information and stimulation,” tells Women’s Wear Daily

Stress-free shopping? That makes us want to buy something, ASAP.

Tell us: Do you like the idea of the ultralounge?

Bing: Silent shopping

Photo: Andrew Aitchison/Alamy

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