The real reason prom costs the average girl $1,139
Hint: It's not the dress.
by Amy Wicks
Subscribe to Simply Chic
It's that time of year when the fitting rooms at your local department store are full of girls trying on potential prom dresses. I don't know about you, but I have such wonderful memories of prom. I wore a vintage cream-colored dress (with gloves — I know) and dark blue Stuart Weitzman shoes that I have to admit, I still pull out from time to time. The whole look cost around $400. At the time, I thought that was kind of extravagant, but it turns out I have nothing on the girls who are attending prom this year. A new survey from Visa found that on average, families will spend $1,139 on prom this year. This figure is up 40 percent from 2011, when they spent $807.
When I saw Visa's report, I figured that large increase in prom spending was probably tied to buying fancier dresses. It turns out the answer is more complicated than that. "In today's world, teenagers and young adults have lost most of their discretionary buying power," said Marshal Cohen, chief industry analyst at market research firm NPD Group. He told me that after a year of being frugal, this is the one day when families will give their teens the ability to splurge. "This day is second only to their wedding," Cohen said.
More from Glamour: The 10 Prettiest Hair and Makeup Styles You Can Wear, According to Guys
Cohen went on to say that prom today could be compared to the movie "Footloose." Those kids had to abandon dancing altogether, and when they finally got it back, they could do it but be more responsible. He said prom is back in a big way, spending-wise, but even this $1,139 figure doesn't mean they are spending irresponsibly. "It's like the movie — they are going for it but being more careful."
More from Glamour: The 10 Prettiest Looks from New York Fashion Week
That's not to say girls aren't spending more money on dresses and sometimes buying at least two pairs of shoes (one pair for the dance and one pair for afterward). But transportation and restaurant costs add up, too.
Tell us on Facebook: Do you remember how much you spent on your prom? Does this figure sound crazy to you? Discuss!
More from Glamour:
30 Spring Outfit Ideas, Modeled by Glamour Editors
21 Style Don'ts to Live By
Cringeworthy Fashion DON'Ts
When I went (I'm a guy) I think I paid $100 for tuxedo rental which included dress shoes (Circa 1994.)
I paid for our dinner, purchased the tickets, corsage, ( I worked part time during high school) picked us up in my car.. Total cost for me approximately $180.00 My date had a nice dress, probably second hand but well taken care of, her mother/grandmother did her hair, probably cost less than $100.
A two years later in Florida with another girlfriend her prom, Antique wedding dress for her, dinner at a restuarant, shoes/dress, same.. around $100... I wore a button up cream colored silk shirt, black slacks, tie, jacket gloves and cane.. Cost around 200 total.
I don't see where Visa is coming up with the costs here unless they are grossly inflating it hoping people get the idea this is the norm.
My 2nd Cousin just moved in with my parents.. she is a Junior in HS.. Her prom was coming up and she was afraid she couldn't attend. My mom took her to a consignment shop, they got 3 different dresses, 1 Military Ball, 1 Prom, and 1 'whatever' Dress for $75.00; My mom did her hair and make up, and her father escorted her and the boyfriend as chauffer.. It can be held inexpensively and still stylish and memorable. Just depends what you are willing to do.
My prom was in 1966, yeah, I'm old and times were different then. I spent $ 15.00 on my prom dress. It was a long white dress than had little ruffles on the skirt. It was on sale, I think the original price was $ 35.00. $ 15.00 for lime green dyed heels and 10.00 for a lime green dyed purse. I went to two proms in that dress, so I got my money's worth. Prom tickets were $ 10.00 each, I bought the tickets for my prom and my date bought the tickets for his. Times and prices were different then.
Prom doesn't mean anything in the long run; it's just a show. Let's spend hundreds of dollars on stuff we don't need to impress people we don't like while we listen to music and stand like fence posts in the gym. (First year highschool teacher that sees this mentality daily)
Why not talk about what prom costs the GUYS?
Limo? Tuxedo? Dinner at a really fancy restaurant (and your date orders the most expensive thing on the menu, doesn't eat it all, and doesn't take it with her)?
I'll bet I spent more than $1,000 on my 1987 prom -- what does that work out to today?!
beauty tips and style advice
You already know wearing white after Labor Day is cool. But menswear is reinventing itself rapidly, leaving some long-held mandates by the wayside, not to mention a bunch of men with a lot of questions. Sure, some style laws are truly inviolable. Showing a quarter-inch of cuff will always be crucial, but with designers and dandies flaunting so many former taboos it's hard to tell what's in play these days. So we thought we'd take this opportunity to let you know which rules no longer apply.
Put down the wrinkled button-down, step away from the Crocs, and open your closet. We need to talk about the new rules of casual.
Buying a brush is like getting a new smartphone: once you learn how to use it, it’s indispensable.
Surfers are the epitome of cool, laid-back American style. And if we can’t be them, at least we can copy their hair.
It’s time for bridal beauty to loosen up. Hair doesn’t have to be tightly wound, makeup perfectly contoured, and nails French manicured (on this last point, really, please don’t). You can, in fact, look gorgeously and timelessly cool at your wedding. Here’s how.
Thirty-year-old Lisa Conn was shamed for her American Apparel swim suit.
This Instagram should be an ad campaign on billboards everywhere immediately.
The famous Parisian shoe designer has unveiled a luxurious new nail polish, his first foray into the world of beauty, and there are no prizes for guessing what color it comes in.
Average shoe size is up about two sizes since the '70s, study says.
They can't escape wedding season, so they might as well look their best.
Front-row style star Miroslava Duma just clears 5′, Oscar winner Reese Witherspoon one-ups her—literally—at 5′ 1″, and fashion crush Rachel Bilson barely tops them both at a whopping 5′ 2″. But aside from standing at the diminutive end of the height spectrum, these three ladies have something else in common: the ability to nail every summer fashion trend. If you’re part of the petite girls’ club, take a look at these 12 fashion essentials—from closet staples to chic accessories—to keep you at the top of your style game this summer.
Quick, easy, everywhere-appropriate: There's no summer piece quite as versatile--or flattering.