Loading...
Simply Chic Simply Chic Blog Home

The 'Kim effect' is more powerful than the 'Kate effect'

Kim Kardashian causes more of a buying frenzy that Kate Middleton, says designer.

By Kim Anne Jan 8, 2013 7:45PM
Photo: Denise Truscello/WireImage

Who has more power when it comes to fashion and beauty? It turns out, Kim Kardashian has more selling power than Kate Middleton. 

According to the Daily Mail, French designer Rouland Mouret is claiming that although women seem to lust after whatever Kate Middleton wears, it is actually Kim Kardashian that has even more selling power than the Duchess. 

More from Living: 50 new hair ideas for the New Year 

Mouret says that every time Kardashian wears one of his dresses, his sales skyrocket almost instantly after, which may sound surprising considering how quickly items sell out in stores whenever they are seen on Kate.  'To be honest, we’re more likely to get orders on a dress that Kim Kardashian’s worn,” he told The Telegraph.

More from Living: Biggest fashion trends of 2013 

Why? He says more women are into the idea of looking like curvaceous Kim. “You don’t see hundreds of women running around looking like her [Kate Middleton],” he said, which he pinpoints to the fact that unlike Kim, Kate has no interest in attracting media attention to her. “She’s highly attuned to those details that will provoke a tabloid frenzy and above all, she does not want a tabloid frenzy,” he said of Kate. “She doesn’t seem to feel the need to dress sexily to woo the world. She’s dressing for William and herself.”

Tell us: Who do you think has more purchase power, Kim or Kate?

Bing: Kate Middleton vs. Kim Kardashian

Photo: Denise Truscello/WireImage

More from Simply Chic:
First look: Katie Holmes for Bobbi Brown
High heels make women look more attractive, study finds
Does makeup help or hurt a woman's self-esteem?

beauty tips and style advice

  • Braids/"Wedding hair and beauty ideas"/Maria Valentino / MCV Photo; Kurt Wilberding/The Knot

    7 new wedding hair and makeup ideas!

    Every year, we look to the biggest names in bridal beauty and fashion design to pinpoint the hottest bridal hair and makeup ideas – keeping in mind of course that this is a wedding (no crazy neon mascara here). This year, bridal beauty has gone extra natural and romantic -- think messy braids, wispy hair, natural eye makeup and more.

  • brides

    10 crazy-stylish wedding shoes you’ll wear again

    You’ve got the dress. You’ve got the venue, date, and invitations. The last thing you need to complete your wedding day? An amazing pair of shoes to wear as you walk down the aisle!

  • Lifestyle mirror

    Updo hairstyles for weddings with simple accessories

    With the dress as the main focus, you want the hair to be understated. An updo does just that. But there's a difference between understated and boring. Adding simple accessories, like a pin or flower, is just enough decoration to the hair. Let these gorgeous pins serve as inspiration for finding a simple, yet understated, wedding hairstyle.

  • Jake

    Is the beard trend over?

    Just when we were getting used to seeing beards everywhere, it may be time for men who enjoy the attention of the opposite sex to invest in some shaving paraphernalia. In a new University of New South Wales study, researchers found that “when people are confronted by a succession of bearded men, clean-shaven men become [...]

  • Fernando Milani // Magazine

    Master class: Blow-dry your hair like a pro

    If your arm aches just thinking about blow-drying, take heart: These easy hair-saving tips will cut down on your mirror time and deliver salon-level results.

  • Beach Wedding Dresses

    20 breezy options for the beach wedding dresses

    From designer maxi dresses by Roberto Cavalli and Temperley London to contemporary finds by Alice + Olivia and Zimmermann, there's a dress for every kind of seaside bride.

  • Gwyneth Platrow, courtesy of Getty Images

    Spring denim trend do or don’t: Mom jeans

    Mom jeans are back this spring.

  • Affordable Wedding Dresses for the Nontraditional Bride

    Affordable wedding dresses for the nontraditional bride

    We combed our favorite online shopping haunts to find 20 stunning options for the unconventional bride who'd rather splurge on the perfect flowers and a signature cocktail than her aisle-bound gown. These gowns and frocks from Rae Francis, Black Halo Eve and Jill By Jill Stewart €”plus one epic jumpsuit by Rachel Zoe €”are the perfect antidote to the strapless fishtail option most brides seem to favor right now. You're certainly not basic, so why would your dress be?

  • Wedding Hairstyles For Long Hair

    Unconventional wedding hairstyles for long hair

    We've rounded up 10 red carpet inspirations for long hair wedding hairstyles that don't scream "bridal," but are perfect for a walk down the aisle.

  • Elaine Irwin and other models, courtesy of Allure

    Hot heads: 3 supermodels’ anti-aging hair makeovers

    We're not in the habit of feeling sorry for supermodels. We reserve our sympathy for a less fortunate set, namely, everyone else on planet Earth.

  • Clothing, Getty Images

    12 questions to ask yourself to avoid buyer's remorse

    How to love everything in your closet

  • chainmailcape/"6 of the most daring wedding dresses"/Maria Valentino / MCV Photo/The Knot

    6 of the most daring new wedding dresses

    Every season, wedding dress designers unveil their latest collections, and without fail, there are a handful of designs that give us pause. We're talking about beautifully designed dresses -- not meant for the fainthearted. For the Fall 2014 and Spring 2015 collections, these are the ones.

follow us
follow us follow us on facebook follow us on pinterest follow us on twitter
buzzing now on msn living
Loading...
about our blog contributors
Loading...
style videos
editor's picks
Loading...