The 'Kim effect' is more powerful than the 'Kate effect'
Kim Kardashian causes more of a buying frenzy that Kate Middleton, says designer.
Who has more power when it comes to fashion and beauty? It turns out, Kim Kardashian has more selling power than Kate Middleton.
According to the Daily Mail, French designer Rouland Mouret is claiming that although women seem to lust after whatever Kate Middleton wears, it is actually Kim Kardashian that has even more selling power than the Duchess.
More from Living: 50 new hair ideas for the New Year
Mouret says that every time Kardashian wears one of his dresses, his sales skyrocket almost instantly after, which may sound surprising considering how quickly items sell out in stores whenever they are seen on Kate. 'To be honest, we’re more likely to get orders on a dress that Kim Kardashian’s worn,” he told The Telegraph.
More from Living: Biggest fashion trends of 2013
Why? He says more women are into the idea of looking like curvaceous Kim. “You don’t see hundreds of women running around looking like her [Kate Middleton],” he said, which he pinpoints to the fact that unlike Kim, Kate has no interest in attracting media attention to her. “She’s highly attuned to those details that will provoke a tabloid frenzy and above all, she does not want a tabloid frenzy,” he said of Kate. “She doesn’t seem to feel the need to dress sexily to woo the world. She’s dressing for William and herself.”
Tell us: Who do you think has more purchase power, Kim or Kate?
Photo: Denise Truscello/WireImage
More from Simply Chic:
First look: Katie Holmes for Bobbi Brown
High heels make women look more attractive, study finds
Does makeup help or hurt a woman's self-esteem?
beauty tips and style advice
One of the best things about nail art, besides the gazillian likes on your #ManicureMonday post, is experimenting with different looks and designs. With these pro secrets, including celeb nail artist Miss Pop's top tricks, you can create salon-worthy nail art at home!
The newest nail polish colors for fall are so awesome, you'll be wishing #ManicureMonday was every day of the week.
Hey, you want to look more handsome than you already are, don't you? Sure, who doesn't—handsome wins you women, better customer service and because we live in a sick, sad, superficial world, even a higher salary. And thanks to this list, now being handsome is easier than ever. There's expert advice, common sense pointers, and even a couple of tips to help you beat bad, ugly, un-handsome habits. But don't waste your time reading this intro, become more handsome right now.
From cut and color to style, six expert hairstylists give you the scoop on back-to-school's freshest looks.
The Call of the Wild trend has gone from animal print to full-out birds of prey lately, as seen on these stars. Pretty fierce, no?
Ugly, dangerous, or disrespectful, these things have no place at the gym.
These stars prove that the traditionally feminine fabric can be edgy, too.
Beachy waves, soft strands—you can have the dream locks you've always wanted.
Skip the blow-dryer and keep your style effortless. Here, the secrets for gorgeous air-dried hair—straight, wavy or curly—from the man behind Gisele’s coveted waves, Harry Josh, John Frieda international creative consultant.
Ask pretty much any celebrity hairstylist, and they’ll tell you the long bob (a.k.a. the lob) is the chicest haircut of 2014. In addition to throwing around the word “cool” at least twice, they’ll also say it’s because the lob is versatile, easy to style, and timeless. Check out our seven favorite ways to wear it.
Controversial.... Or empowering?
These jeans aren't just distressed; they're destroyed — and all the cooler for it. They're also the perfect way to make a basic T-shirt feel totally wild.