The 'Kim effect' is more powerful than the 'Kate effect'
Kim Kardashian causes more of a buying frenzy that Kate Middleton, says designer.
Who has more power when it comes to fashion and beauty? It turns out, Kim Kardashian has more selling power than Kate Middleton.
According to the Daily Mail, French designer Rouland Mouret is claiming that although women seem to lust after whatever Kate Middleton wears, it is actually Kim Kardashian that has even more selling power than the Duchess.
More from Living: 50 new hair ideas for the New Year
Mouret says that every time Kardashian wears one of his dresses, his sales skyrocket almost instantly after, which may sound surprising considering how quickly items sell out in stores whenever they are seen on Kate. 'To be honest, we’re more likely to get orders on a dress that Kim Kardashian’s worn,” he told The Telegraph.
More from Living: Biggest fashion trends of 2013
Why? He says more women are into the idea of looking like curvaceous Kim. “You don’t see hundreds of women running around looking like her [Kate Middleton],” he said, which he pinpoints to the fact that unlike Kim, Kate has no interest in attracting media attention to her. “She’s highly attuned to those details that will provoke a tabloid frenzy and above all, she does not want a tabloid frenzy,” he said of Kate. “She doesn’t seem to feel the need to dress sexily to woo the world. She’s dressing for William and herself.”
Tell us: Who do you think has more purchase power, Kim or Kate?
Photo: Denise Truscello/WireImage
More from Simply Chic:
First look: Katie Holmes for Bobbi Brown
High heels make women look more attractive, study finds
Does makeup help or hurt a woman's self-esteem?
fashion: trends & must-haves for your wardrobe
-
The best swimsuit for your body type—yes, yours!
When morning talk shows and local newspapers dole out their seasonal swimsuit shopping advice, I’m usually pretty disappointed by the lack of body types represented. What about the women who don’t resemble fruit? (Or aren’t boy-shaped—the third “one of these things is not like the other” category I’ve never quite understood. Couldn’t they say “banana?” Or is that somehow more offensive than “apple” and “pear” shapes?)
-
35 hair and makeup ideas to try in the warm weather
Ready to refresh your hair and makeup for spring? Well, look no further for your latest batch of inspiration. These ladies are bringing the beauty brilliance with megawatt lipstick shades, sleek haircuts, and must-try hair colors. Get ready to play copycat.
-
Hairstyle of the day
Long, layered, medium or wavy – we’re sharing our favorite hairstyles of 2013 with a new ‘do each day. Stuck in a hair rut? Check back daily for snappy new looks that are sure to give your locks some beauty inspiration.
-
Shoe envy
Step into spring with style in June Ambrose's new shoe line for HSN.
-
Office remix
Revamp your corporate look with graphic prints and bold color.
-
5 makeup brushes every woman should own
If you have only five makeup tools in your kit, make sure these are them. They do much more than just look cute on your vanity!
-
5 hairspray miracles, plus smell-good products for healthy locks
Think all it can do is shellac everything down, helmet-head style? So wrong! A can of whatever’s in your cabinet is your secret beauty weapon. Try it like this.
-
6 how-tos for younger-looking hair
You may not get wrinkles on your hair, but it ages all the same. Grays, dullness, thinning strands, and frizz are all (unfortunately) part of the hair’s aging process, which starts happening in your 30s. The good news is that you don’t need Botox to fix these problems. Here are six tips for hair that’s shiny, bouncy, healthy—and, yes, younger looking.
-
Michelle Oh!
Our fashion-savvy FLOTUS shows us she is truly a master at mixing high- and low-end designs.
-
Summer nail art
Get ready for summer with these cute and easy to DIY nail art designs.
-
Ugliest wedding dresses of all time
Brides, it’s your big day and you want to look special. Please, whatever you do, don’t wear one of these wedding dresses. These are truly the worst.
-
The ugliest bridesmaid dresses of all time
Even if you’re the best friend of all time, no bridesmaid should ever have to wear these worst-ever bridesmaid dresses. Lace, ruffles and satin overload!
