Loading...
Simply Chic Simply Chic Blog Home

The 'Kim effect' is more powerful than the 'Kate effect'

Kim Kardashian causes more of a buying frenzy that Kate Middleton, says designer.

By Kim Anne Jan 8, 2013 7:45PM
Photo: Denise Truscello/WireImage

Who has more power when it comes to fashion and beauty? It turns out, Kim Kardashian has more selling power than Kate Middleton. 

According to the Daily Mail, French designer Rouland Mouret is claiming that although women seem to lust after whatever Kate Middleton wears, it is actually Kim Kardashian that has even more selling power than the Duchess. 

More from Living: 50 new hair ideas for the New Year 

Mouret says that every time Kardashian wears one of his dresses, his sales skyrocket almost instantly after, which may sound surprising considering how quickly items sell out in stores whenever they are seen on Kate.  'To be honest, we’re more likely to get orders on a dress that Kim Kardashian’s worn,” he told The Telegraph.

More from Living: Biggest fashion trends of 2013 

Why? He says more women are into the idea of looking like curvaceous Kim. “You don’t see hundreds of women running around looking like her [Kate Middleton],” he said, which he pinpoints to the fact that unlike Kim, Kate has no interest in attracting media attention to her. “She’s highly attuned to those details that will provoke a tabloid frenzy and above all, she does not want a tabloid frenzy,” he said of Kate. “She doesn’t seem to feel the need to dress sexily to woo the world. She’s dressing for William and herself.”

Tell us: Who do you think has more purchase power, Kim or Kate?

Bing: Kate Middleton vs. Kim Kardashian

Photo: Denise Truscello/WireImage

More from Simply Chic:
First look: Katie Holmes for Bobbi Brown
High heels make women look more attractive, study finds
Does makeup help or hurt a woman's self-esteem?

beauty tips and style advice

  • Randy Holmes\Getty Images // Magazine

    The 16 best haircuts of all time

    That elusive, perfect-every-day haircut can be yours. Don't be skeptical, now; these sweet, shorter styles are as easy to pull off as they are flattering. So chop chop!

  • g1

    20 brand-new wedding dresses that will make your heart sing

    The wedding dresses on the spring 2015 runways were beautiful, breezy, and fresh—just like a breath of warm spring air. No matter where or when you’ll say your vows (or how big or small your budget is), your dream wedding dress is just a few clicks away.

  • Getty Images
  • g1

    Finally: Your body’s best jeans

    There are no bad bodies, just bad jeans! Consider your denim problem areas solved (thanks to our 50-pair editor try-on).

  • Monica Schipper\FilmMagic

    6 steps to perfectly thick eyelashes

    Mascara wands are getting fatter, but that may not help your lashes. There's a better way to gain weight.

  • 1

    8 wardrobe staples to buy now that will only get better with age

    Three summers ago, I bought a pair of soft, white-calfskin Chanel loafers. I spent months trying to keep them pristine, but it wasn’t long before a July thunderstorm left them and me soaked. I began steeling myself for what I thought was inevitable: a solemn drop in the trash. But once the loafers dried, I found the shoes’ stained stitching—now storm-cloud gray—was lovely and a few new wrinkles in the leather were charming, like smile lines for shoes. I started to wear them freely—taking on puddles and tossing them onto the sand at the beach—and before long, they transformed. The roughened toe-tops reminded me of a welcoming, worn armchair, and a wet-and-hot summer had molded the material perfectly to my feet.

  • Makeup

    Wake up makeup: The 6 essentials you need to get up and go

    When the clock’s ticking, digging though every compact in your bathroom is an exercise in frustration. What you need is one simple bag with a selection of products that help you pull yourself together as quickly as possible, at home or on the road. In it:

  • a1

    All-American beauty

    You know the freshly scrubbed, athletic look that defines American beauty? Turns out it’s been centuries in the making.

  • Courtesy Sachajuan Stockholm

    17 products hairstylists hoard

    According to Hollywood's top hairstylists, celebrity clients get sticky fingers when it comes to these no-fail products.

  • Spanx jeans (Photo: Spanx)

    Spanx adds jeans to its range

    The American company that helped to popularize the shapewear trend has moved into the world of denim with a new jeans collection.

  • guess

    The must-know dos and don’ts of wedding guest attire

    What to wear and what to avoid the next time you attend a wedding.

  • hair

    5 hair mistakes to stop making before your wedding day

    Want the most gorgeous hair of your life for your wedding day? Of course you do. Hairstylist Jen Atkin shares the top mistakes brides make that are getting in the way of that picture-perfect bridal hairstyle

follow us
follow us follow us on facebook follow us on pinterest follow us on twitter
buzzing now on msn living
Loading...
about our blog contributors
Loading...
style videos
editor's picks
Loading...