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Gisele Bundchen is the new face of H&M

The supermodel takes over as the newest face of the Swedish brand’s ad campaign.

By Kim Anne May 3, 2013 6:52PM

Photos: Gisele Bundchen // Courtesy H&M, Gisele Bundchen She seems to be taking over it all — she’s the face of David Yurman and you’ll find her in ads for Chanel’s makeup line — but supermodel Gisele Bunchen isn’t stopping there. Bunchen has just been announced as the new face of Swedish clothing brand H&M’s Fall/Winter 2013 campaign.

More Living Style: Find your body’s best jean jacket

According to the Daily Mail, images for the campaign are still being kept a secret, but the company has released a sneak peek image into the campaign, a behind-the-scenes shot showing Bunchen looking flawless (of course) in a coat hanging loosely from her shoulders. The campaign is said to take a deeper look into the brand’s edgy side, with pictures shot throughout the streets of London.

More Living Style: 31 May outfit ideasPhoto courtesy Gisele


She also released an image of herself on the H&M campaign set in London via Instagram, with the caption, “Beautiful sunshine in London.” We can’t wait to see the full batch of images.

Tell us: What do you think of Bunchen as the new face of H&M?

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Photos: Courtesy H&M, Gisele Bunchen 
May 4, 2013 2:54PM

Based on how she looks, and the crazy things that come out of her mouth, she does not represent the average woman. She is the prime example of what the media/advertising pushes on womwne, the if you are not thin, you are nothing. H&M would have better served  the average woman by hiring an average, pretty, sexy girl.. They could have saved a lot of money.

In addition, her personality sucks and she is disliked by many. H&M could have at least found a nice model, someone that people ADMIRE and LIKE.

May 4, 2013 2:31PM
LMFAO. If anyone valued your opinions then it would matter what you all say on here.......  but nobody does value your opinions.... sowwy.
May 4, 2013 2:15PM
Nice body but that face was used to stop a moving bus in traffic
May 4, 2013 1:38PM

she is amazing! the most beautiful girl!  GO Gisele! 


May 4, 2013 1:32PM

Maybe the author should've used 'spell check' before submitting their article.  Other than the headline, they misspelled her name.

Check it out.

May 4, 2013 1:02PM
May 4, 2013 12:55PM
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