Women in Japan are renting out their legs for advertising space
New trend in advertising: Using bare legs to promote brand awareness.
Renting billboard space in prime locations may have been the old way to advertise, but these days, Japan is scouting out new space to rent for their advertising campaigns. According to the Daily Mail, enterprising firms have rented ad space on a Japanese woman’s bare legs, paying her to wear a miniskirt 8 hours a day to display their advertising.
More from Living: 25 most provocative fashion & beauty products
The Daily Mail reports that in order to participate, a woman will get her leg stamped with an ad, then go about her daily life, but make sure she is constantly wearing a short skirt to show off the branding.
More from Living: 21 style don’ts to live by
The woman must also take a picture of her leg with the advertising on it so that the company knows they are doing their job.
This unique form of advertising is definitely an interesting concept, but is it affective? It is certainly an attention-getter.
Tell us: What do you think of this concept?
Bing: Odd advertising
Photo: via odditycentral.com
More from Simply Chic:
What makes women feel their sexiest?
The 18 cities with the prettiest people
Seeing is believing: Plus-size models may boost body image
Being all too familiar with the kinds of preverts out there, I'm wondering what will be the reaction when some guy bends down to look closely because (he says) the print is too small? Or will they next want to advertise on her inner thigh so you can see the ad when she sits down and crosses her legs? Can you imagine the rush to place ads over practically every square inch of a girl in a bikini at the beach? Will they pay extra if the girl wears the bikini other places than the beach? Have fun working around existing tattoos.
"OK Buster. Turn around, close your eyes, and tell me exactly what the ad said that you claim you were reading."
fashion: trends & must-haves for your wardrobe
Long, layered, medium or wavy – we’re sharing our favorite hairstyles of 2013 with a new ‘do each day. Stuck in a hair rut? Check back daily for snappy new looks that are sure to give your locks some beauty inspiration.
Step into spring with style in June Ambrose's new shoe line for HSN.
Revamp your corporate look with graphic prints and bold color.
You may not get wrinkles on your hair, but it ages all the same. Grays, dullness, thinning strands, and frizz are all (unfortunately) part of the hair’s aging process, which starts happening in your 30s. The good news is that you don’t need Botox to fix these problems. Here are six tips for hair that’s shiny, bouncy, healthy—and, yes, younger looking.
Our fashion-savvy FLOTUS shows us she is truly a master at mixing high- and low-end designs.
Get ready for summer with these cute and easy to DIY nail art designs.
Brides, it’s your big day and you want to look special. Please, whatever you do, don’t wear one of these wedding dresses. These are truly the worst.
Even if you’re the best friend of all time, no bridesmaid should ever have to wear these worst-ever bridesmaid dresses. Lace, ruffles and satin overload!
As your face changes, so should your hair—the right cut can shave years from your appearance. And while there’s no such thing as an age-appropriate length, there are age-appropriate styles. Here, the 30 most gorgeous hairstyles for every age, as seen on Mila Kunis, Jessica Biel, Jennifer Aniston, Diane Keaton, and more.
Stuck in a office-look-rut? Let some of history's most smartly dressed women inspire your everyday uniform.
Few spots are as fashionable as the Cannes Film Festival red carpet. Celebrity style stars pull out all the stops—because if you can’t wear a fabulous dress at one of the film industry’s biggest events, in one of the world’s most glamorous locales, when can you? Here are 25 of the masterpieces we still can’t stop staring at.
From demure dresses to covetable coats, the Duchess of Cambridge has a maternity wardrobe that would make any grown woman wish she could be a princess. Click through the gallery to see some of her most stylish looks while pregnant.