Women in Japan are renting out their legs for advertising space
New trend in advertising: Using bare legs to promote brand awareness.
Renting billboard space in prime locations may have been the old way to advertise, but these days, Japan is scouting out new space to rent for their advertising campaigns. According to the Daily Mail, enterprising firms have rented ad space on a Japanese woman’s bare legs, paying her to wear a miniskirt 8 hours a day to display their advertising.
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The Daily Mail reports that in order to participate, a woman will get her leg stamped with an ad, then go about her daily life, but make sure she is constantly wearing a short skirt to show off the branding.
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The woman must also take a picture of her leg with the advertising on it so that the company knows they are doing their job.
This unique form of advertising is definitely an interesting concept, but is it affective? It is certainly an attention-getter.
Tell us: What do you think of this concept?
Bing: Odd advertising
Photo: via odditycentral.com
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Being all too familiar with the kinds of preverts out there, I'm wondering what will be the reaction when some guy bends down to look closely because (he says) the print is too small? Or will they next want to advertise on her inner thigh so you can see the ad when she sits down and crosses her legs? Can you imagine the rush to place ads over practically every square inch of a girl in a bikini at the beach? Will they pay extra if the girl wears the bikini other places than the beach? Have fun working around existing tattoos.
"OK Buster. Turn around, close your eyes, and tell me exactly what the ad said that you claim you were reading."
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