Women in Japan are renting out their legs for advertising space
New trend in advertising: Using bare legs to promote brand awareness.
Renting billboard space in prime locations may have been the old way to advertise, but these days, Japan is scouting out new space to rent for their advertising campaigns. According to the Daily Mail, enterprising firms have rented ad space on a Japanese woman’s bare legs, paying her to wear a miniskirt 8 hours a day to display their advertising.
More from Living: 25 most provocative fashion & beauty products
The Daily Mail reports that in order to participate, a woman will get her leg stamped with an ad, then go about her daily life, but make sure she is constantly wearing a short skirt to show off the branding.
More from Living: 21 style don’ts to live by
The woman must also take a picture of her leg with the advertising on it so that the company knows they are doing their job.
This unique form of advertising is definitely an interesting concept, but is it affective? It is certainly an attention-getter.
Tell us: What do you think of this concept?
Bing: Odd advertising
Photo: via odditycentral.com
More from Simply Chic:
What makes women feel their sexiest?
The 18 cities with the prettiest people
Seeing is believing: Plus-size models may boost body image
Being all too familiar with the kinds of preverts out there, I'm wondering what will be the reaction when some guy bends down to look closely because (he says) the print is too small? Or will they next want to advertise on her inner thigh so you can see the ad when she sits down and crosses her legs? Can you imagine the rush to place ads over practically every square inch of a girl in a bikini at the beach? Will they pay extra if the girl wears the bikini other places than the beach? Have fun working around existing tattoos.
"OK Buster. Turn around, close your eyes, and tell me exactly what the ad said that you claim you were reading."
fashion: trends & must-haves for your wardrobe
-
The most flattering swimsuit for your body type
Find your shape’s best buys.
-
Easy summer hair (without a blow-dryer!)
Who wants to be a slave to an army of beauty tools? We’ve got 10 pretty ways to get around that.
-
The 8 hottest pedicure shades for summer 2013
That’s right. We said it. These nail polish colors aren’t just sexy—they’re the hottest things you can put on your feet this summer. Now the hard part: choosing one.
-
Ready, set, summer: 11 updates for your beauty routine
Days are getting longer, skirts are getting shorter, and our feet haven’t seen the light of day since the autumnal equinox. A seasonal beauty overhaul is in order.
-
Allure editors’ summer hair-product regimens
There’s no hair hotline for all your summer freakouts—but for every strand, type, and texture, there is an Allure editor who’s tested tons of products (in millions of combinations) to fix any problem. Here, our roundup of tried-and-true hot-weather hair regimens.
-
10 easy summer-hair ideas
When heat and humidity strike, the last thing you want to do is spend an eternity styling your hair, only for it to end in the F word: frizz. But that doesn’t mean you need to settle for a ho-hum hair day. These ten hairstyles are quick, simple, and not the least bit boring.
-
Beyoncé wants you to wear a fancy dress to her shows
She's chosen designer gowns that you can rent from the new Beyoncé Boutique.
-
Hairstyle of the day
Long, layered, medium or wavy – we’re sharing our favorite hairstyles of 2013 with a new ‘do each day. Stuck in a hair rut? Check back daily for snappy new looks that are sure to give your locks some beauty inspiration.
-
The month in hairstyles
Big event? Focus on the outfit, because we’ve got your hair all figured out, whether you’ve got two minutes to do it or 20.
-
The best swimsuit for your body type—yes, yours!
When morning talk shows and local newspapers dole out their seasonal swimsuit shopping advice, I’m usually pretty disappointed by the lack of body types represented. What about the women who don’t resemble fruit? (Or aren’t boy-shaped—the third “one of these things is not like the other” category I’ve never quite understood. Couldn’t they say “banana?” Or is that somehow more offensive than “apple” and “pear” shapes?)
-
35 hair and makeup ideas to try in the warm weather
Ready to refresh your hair and makeup for spring? Well, look no further for your latest batch of inspiration. These ladies are bringing the beauty brilliance with megawatt lipstick shades, sleek haircuts, and must-try hair colors. Get ready to play copycat.
-
Shoe envy
Step into spring with style in June Ambrose's new shoe line for HSN.
