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Wrangler launches moisturizing jeans

They supposedly moisturize and prevent cellulite.

By Kim Anne Jan 18, 2013 5:00PM

Photo courtesy WranglerWhat will they possibly think of next? A company has taken the world’s love for denim to the next level by launching a jean that supposedly moisturizes legs and helps prevent cellulite.

According to British Vogue, popular jean company Wrangler is releasing its first pair of moisturizing jeans via its new Denim Spa jeans line, which includes a skinny-fit jean that is pumped up with ingredients that help fight against the “dehydrating effects” of regular denim.

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The jeans come in three finishes -- Aloe Vera, Olive Extract and Smooth Legs, which not only adds moisture to legs, but also helps fight cellulite using ingredients like apricot kernel oil and shea butter. The special formula stays intact in your pair of pants for up to 95 wears, at which point you can buy a “reload spray” to add moisture back in.

Ahh, multitasking fashion at it’s finest. 

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Tell us: Would you buy pants that help fight cellulite?

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Photo: Courtesy Wrangler

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Jan 18, 2013 6:53PM
Writers need to learn the correct use of "it's" as a contraction and the possessive "its."
Jan 18, 2013 6:51PM
... Jeans are great and all? But if they make some that cook my dinner and wash my dishes I'm done.
Jan 18, 2013 6:47PM
Does the denim feel strange when you touch it?  Does it leave residue behind when you sit, or discolor the furniture you sit on?  And, like someone else asked - how would you wash them?

As far as helping to fight cellulite - you know what really helps with that?  Avoiding that turn into the fast food restaurant, and just eating at home.  ;)

Jan 18, 2013 6:43PM
than when you get grease pimples, you can buy oxi jeans to pop them!
Jan 18, 2013 6:34PM
This sounds like something a 19th century snake oil salesman would sell.  Not sure I buy this at all and why doesn't the stuff wash out in the first wash?
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