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Wrangler launches moisturizing jeans

They supposedly moisturize and prevent cellulite.

By Kim Anne Jan 18, 2013 5:00PM

Photo courtesy WranglerWhat will they possibly think of next? A company has taken the world’s love for denim to the next level by launching a jean that supposedly moisturizes legs and helps prevent cellulite.

According to British Vogue, popular jean company Wrangler is releasing its first pair of moisturizing jeans via its new Denim Spa jeans line, which includes a skinny-fit jean that is pumped up with ingredients that help fight against the “dehydrating effects” of regular denim.

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The jeans come in three finishes -- Aloe Vera, Olive Extract and Smooth Legs, which not only adds moisture to legs, but also helps fight cellulite using ingredients like apricot kernel oil and shea butter. The special formula stays intact in your pair of pants for up to 95 wears, at which point you can buy a “reload spray” to add moisture back in.

Ahh, multitasking fashion at it’s finest. 

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Tell us: Would you buy pants that help fight cellulite?

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Photo: Courtesy Wrangler

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42Comments
Jan 18, 2013 9:25PM
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In Africa they worry about the dehydrating effects of, you know, not having water.  In America, we worry about the "dehydrating effects of denim".   

 

Jan 18, 2013 9:11PM
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Seems like this would cause (women) some very bad problems! I don't think I really want moisture stuck in my pants like that. Lol.
Jan 18, 2013 9:08PM
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What's that in your pants, Sue Ellen?
Jan 18, 2013 8:47PM
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awesome!!!!
now i have something to wear when i drink my crystal pepsi
Jan 18, 2013 8:23PM
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Maybe they can start making jeans with soap in them too and then you won't have to take a bath anymore........ ;P
Jan 18, 2013 8:23PM
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And what about when people start getting all that crap rolling down their legs?

Jan 18, 2013 8:22PM
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Are they machine washable??? Big deciding factor.
Jan 18, 2013 8:22PM
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add some KY jelly and one can walk around all day stimulated
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