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American Apparel Responds to advertising ban

American Apparel is fighting back.

By Kim Anne Dec 19, 2012 9:10PM

Photo courtesy American Apparel
Clothing brand American Apparel is fighting back at the British Advertising Standards Authority, who recently banned one of the brand’s ads after claiming it contained an "offensive and irresponsible" image that "appeared to sexualize a child."

But American Apparel is not taking the bullying—the ad, which features a young-looking model dressed in a cowl neck sweater and was printed on the back of Vice Magazine, is actually 23 years old, reports Women’s Wear Daily

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"It's unfortunate that the ASA has made this ruling as our models are of age and were featured in Vice magazine, a publication clearly intended for mature, fashion-forward audiences,” said American Apparel's director of marketing, Ryan Holiday. “We'll abide by this ruling as we have in the past with similar ASA decisions, but American Apparel will not be altering our classic advertising aesthetic, which is internationally recognized for its artistic and social values." 

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So never fear—the brand will continue to shock us with their ads well into 2013. 

Tell us: What do you think of this ad? Was it inappropriate?

Bing: American Apparel controversial ads

Photo: Courtesy American Apparel

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Dec 20, 2012 12:15AM
Put your legs down baby.  23 is a baby. Not because you're young, but because it's not going to make me buy whatever it is your selling.  (not that either)
Dec 20, 2012 12:14AM
They're selling to WOMEN.  Why they think crotch shots appeal to (non-lesbian) women I have no idea. 
Dec 19, 2012 10:56PM


It seems they want to appeal to pedophiles.

 Like rehaber said, tone it down, reign it in.

If your clothes can't sell unless you advertise in a sleazy & provocative manner, then maybe your clothes aren't all that..

Dec 19, 2012 9:37PM
Ok 50/50 split the girl looks very young. Tone it a little bit no big deal.
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