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Plus-size clothing hard to find in American stores

Online retailers shine when it comes to plus-size shopping.

By Kim Anne Jun 24, 2013 8:13PM

Photo: Plus-size shopping // Jin Lee/Bloomberg via Getty ImagesDespite the fact that many Americans are shopping for plus-size clothing in this day and age, it’s still hard for shoppers to find in stores.

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According to a survey conducted by online retailer ModCloth, who surveyed more than 5,000 Americans from age 15-65, plus-size clothing is easy to find online, but still difficult to find in actual brick and mortar locations. The study found that 50 percent of American women wear a combination of plus-size and standard clothing, but online retailers haven’t caught on to the desire for online shopping in this market.

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The study also found that American women who are shopping for plus-size clothing are two times as likely than those who wear standard sizes to shop online daily. 

So what gives? It seems odd that the demand is there, but the stores aren’t supplying the product.

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Tell us: Do you think stores should start selling more plus sizes?

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Photo: Jin Lee/Bloomberg via Getty Images
542Comments
Jan 14, 2014 6:24PM
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The first thing stores should do is get the designers and manufacturer's to actually produce clothing that is sized properly..  I wear a 14-16 in a bottom.  I find I have to go to a full size shop to get my tops.  An extra large at this point is usually about a 12, come on guys.  Yes I am what would may call well endowed, however in no way is my top out of proportion with the rest of me.  Sadly even the full size designers seem to be playing the same game.  Even there I find I have to go up sometimes two sizes to have my top sticking to every curve. 


You are seeing some of the stores expand their full size inventory, however they are not expanding to offer more updated styles in their usual Women's department but instead are adding inventory in a full size juniors department.  While the styles here are usually more fashion forward.  The problem is they have simply taken the size 6 styles and made them bigger with no regard for the fit or proportions of larger body types.  The result is heavier young girls wearing things entirely to tight and not looking fashionable at all.  Trust me I would like to spend a lot more money on clothes, and would love to find great full size tops that are both trendy and fit well.  There are literally billions of dollars to be made in clothing for the average women. 


Personally I hate shopping for clothes on line.  It is one thing to buy electronics our household items, but to buy clothes without being able to try them on is just not what I want to do.  It almost with out fail ends in a return.  Online retailers could do themselves a big favor by actually featuring these clothes on real people of the real size.  Quit putting full size fashions on a size 14 and thinking a size 24 will get the same result.  You often set your customer up for expectations that will not be met.

Jun 30, 2013 1:20AM
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You're more likely to find a greater variety of in-stock sizes online, too. The larger sized items always sell-out first in brick and mortar stores so you have to time the stock days for the best looking stuff. I find that I spend less when I shop online since I don't see other stuff all around me tempting me to buy little budget blowers.

Jun 29, 2013 7:03PM
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What they sell at JCP and Sears is not considered clothing. Yuk.
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Ladies let me tell you a story. Man married his 120 pound sweetheart and several years later she now weighs 250. So one day they go to the beach and the wife catches her husband looking at a 120 lady. Wife says what are you staring at her for, she looks like I did when we got married. Husband says I married you at 120 pounds because I knew if I had patience you would grow into the woman I really desired. Am only looking at her because am really glad you don't look like that now.  
Jun 26, 2013 5:49AM
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Some of my pearls pulled together:
Does anyone take the AMA seriously?
I am a big, tall woman, fairly well-proportioned, and look fine in long straight dresses.  My mother, who always had more of a waist than I, and was short-waisted, did not look good in them.
I buy brand new quality fat clothes, still new with tags, all the time at the thrift stores.  Last night, I bought some capri pants, size 24W, at Ross Dress for Less for $5.99.
Do fat people cost everybody else more?  Oh yeah?  I just hate  having to pay for somebody's sport injury! I pay insurance in the  cost of goods and also tax dollars.  Hurt yourself running and pay for it yourself!
I don't sit on my fat @$$ and stockpile my money that I'd rather spend on pretty clothes and bedsheets to pay for your sports injury!
Anyone read, "The Scarlet Letter?" Hester or Hesper, whatever her name was, was sentenced to wear an, "A," for, "Adulteress," on her bosom. So she made a very beautiful, "A."
I'm calling on all fat women to start buying gorgeous sheets, learn how tie and drape then over your luscious bodies, and stop buying clothes! Girlcott, not boycott, the clothing manufacturers!
And parade your lovely fat bodies around the people who don't want us to have pretty clothes!
I hate business suits anyway!  A tailored jacket is not designed for a woman like me!  My cups have always run over, unless those flat-chested businessmen1
Jun 25, 2013 10:51PM
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JCP has always had a plus as well as men's big and tall, even plus teen kids, as well as slim fits for kids and teens.  (So does Kohls, Sears, Von Maur and about every other store that isn't a specialty store.
Jun 25, 2013 8:09PM
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I'll be happy to throw a lovely bedsheet over myself like a sari. I need to learn how to tie it and/or put sashes on it.
Then I'll parade my large lovely body around and get lots of compliments for my originality and beauty!
FAT BASHERS, go scr{w yourselves!
Jun 25, 2013 7:15PM
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There are sizes out there today to fit everyone (just got to look for them) and I am not making fun of anyone's body shape but please please wear the correct size for you.  I get so tired of seeing people with either chest, stomach or butt crack hanging out.  It is not attractive and the rest of us don't want to see it.  I have a co-worker (been shopping with her before) who obviously has not idea what size clothing she needs.

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