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Is Victoria’s Secret developing a mastectomy bra line?

Company responds to requests for a special line.

By Kim Anne Feb 1, 2013 6:52PM

PHoto: Bloomberg/Getty ImagesAfter a petition on Change.org asking Victoria’s Secret to launch a line of mastectomy bras went viral, VS listened. 

According to Fashionista.com, Allana Maiden wrote the petition after watching her mother struggle to find post-mastectomy bras. What she didn’t expect was such a large support system so quickly—within a month, close to 120,000 people signed her petition. 

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And so Victoria’s Secret listened—in fact, Limited Brands’ VP of External Communications Tammy Roberts Myers sat down with Maiden and her mother to discuss their story, and Fashionista says are in the early stages of doing research on the possibilities of launching this type of bra line.

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Meanwhile, Victoria’s Secret also made this statement in regards to the meeting: 

“We celebrate those who champion the fight against breast cancer. Victoria’s Secret and our parent company, Limited Brands, have been dedicated to helping eradicate this disease and have committed $10s of millions to cancer research. Ultimately, we are working towards celebrating the day when breast cancer is a thing of the past. In the meantime, we are listening and learning to understand if there are additional ways for our company to continue to extend its support.”

Tell us: Do you think Victoria’s Secret should launch a mastectomy bra line?

Bing: Breast cancer support groups

Photo: Victoria’s Secret:  Bloomberg/Getty Images

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January Jones on her hair: “It’s falling out in clumps”
Dolce & Gabbana launches perfume for infants
Women look older at 3:30 p.m. on Wednesdays
Do women really age more quickly than men?
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