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'Fifty Shades of Grey' lingerie line launches

Panties and bras inspired by the famous book make their debut.

By Kim Anne Jul 30, 2013 10:31PM

Photo: Shades of Grey lingerie // Courtesy of BlueBella It seems like only yesterday that most of us were running to the bookstore to snatch up our dirty little copy of "Fifty Shades of Grey." But even though the obsession with the trilogy has calmed down (at least a little bit), the world is still hot to trot over anything that will give us a chance at a sex life like Anastasia Steele's

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And the perfect collection to tease our fantasies is making its debut in stores. British brand BlueBella is finally debuting its "Fifty Shades of Grey"-inspired lingerie collection. The line, with fantasy-fueling items like super sexy bras and panties (ahem, some even come with a detachable tie for optimum "Fifty"-style role playing) and Christian Grey-inspired boxers for men, is priced from $15 to $53. "The 'Fifty Shades' effect has benefited our business and the books have played a significant role in shifting perceptions of female sensuality," Emily Bendell, the chief executive and founder of BlueBella, told London's Daily Mail. "This is core to our vision too, so we feel this is a perfect partnership."Photo: Courtesy of BlueBella

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The brand is launching its first collection this summer, with a second collection planned for next summer to coincide with the much-talked-about film. "As we await the release of the 'Fifty Shades of Grey' film, and a new wave of excitement surrounding the erotic phenomenon reaches fever pitch, we are thrilled to be developing the lingerie and underwear collections that will coincide with both the run-up to and launch of the film," added Bendell.

Tell us: Would you buy 'Fifty Shades of Grey' lingerie?

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Photo: Courtesy of BlueBella
Aug 2, 2013 6:33AM
And you clearly need to understand an opinion when you hear one, AndreaKidd. And yes women DO wear/buy lingerie for a specific purpose or person 95%of the time! And you are absolutely right. Women can wear whatever kind of panties that suits their fancy. So if you choose to wear butt floss then more power to you, but most importantly nobody cares what you wear on or up your butt so you can just SHUSH up and get over yourself. They did ask for opinions after all so I gave mine. I can't help that you took it somewhere completely off the map!!! #learnsomemanners #gowashyourbuttfloss
Jul 31, 2013 3:27PM

no, I didn't even buy the books. I borrowed all three from my queen who had borrowed them from a friend.


I was helping a friend close down a business in town during my brief retirement. most of the time, I had nothing to do but answer the phone and be in the office when someone came in to pay on accounts and collect from folks buying old inventory and equipment. so I read a lot. imagine the looks on people's faces when they encountered a 63 year old man reading 50 shades at a desk  in a stodgy 85 year old business.


after reading all three, I decided to go back to work on a book I planned to write 30 years ago. I hope the world is ready! it may take a while, though! working 44-48 hours a week at a part time job with 7-8 hours of weekly commuting is holding up progress at the moment, but the old lap-top likes to sit on the back porch of the tarpaper shack with me. it loves digital stimulation!


with my queen visiting our new grandson all the way across the country, maybe i'll get some progress made in the next two weeks.

Jul 31, 2013 3:19PM
This underwear is so boring not sexy or inspiring at all!
Jul 31, 2013 3:08PM

"You, too, can live like Christian and Anastassia, with your very own Fifty Shades starter kit."


LOL!...um, no.

Jul 31, 2013 3:07PM
Those grey panties with the little bow are an exact duplicate of the panties that are sold by Gilly Hicks.  So, they aren't something new. 
Jul 31, 2013 2:52PM
Sex sells. Even in our prudish Puritan value society sex still sells.
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