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Abercrombie wants only thin and beautiful people in its stores

Retailer is under fire for excluding plus-sized customers.

By Kim Anne May 8, 2013 7:06PM

Photo: Abercrombie & Fitch // Reed Saxon/APSubscribe to Simply Chic

Abercrombie and Fitch is in hot water for excluding “larger people” from its stores.

According to Business Insider, the teen retailer doesn’t make clothes in sizes above a large because it wants only thin people shopping in its stores. Women's pants don’t come in anything larger than a size 10. 

“It's not surprising that Abercrombie excludes plus-sized women, considering the attitude of CEO Mike Jeffries,” Robin Lewis, co-author of "The New Rules of Retail" and CEO of newsletter The Robin Report, told Business Insider. 

More Living Style: This spring, wear it shortPhotos: Abercrombie & Fitch // Richard Young/Rex Features

"He doesn't want larger people shopping in his store; he wants thin and beautiful people," Lewis told the site. "He doesn't want his core customers to see people who aren't as hot as them wearing his clothing. People who wear his clothing should feel like they're one of the 'cool kids.'" 

He continued on to say that the only reason Abercrombie offers XL and XXL men's sizes is probably to appeal to beefy football players and wrestlers.

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Considering that 67 percent of the apparel-purchasing population now fits into the plus-size demographic, Abercrombie may want to expand its demographic or it may find itself without many customers. Especially with that attitude. 

Tell us on Facebook: Do you think Abercrombie appeals to thin clientele only?

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May 15, 2013 9:56PM
Who cares!  So they are a store that sells clothes for thin people... big F'ing deal. Go find some real news to report or a real issue to complain about.
May 15, 2013 9:04PM
They have the right to sell what they want to whom they want. That means no one can arrest them for only having small sizes, and no one can force them to have larger sizes. But I have the right to think they are awful for it. I think it's completely scummy and I'm never shopping there.
May 15, 2013 6:18PM

While I'm a plus-sized woman and don't agree with retailers excluding customers, I do support the fact that they can cater to whatever market they wish.  However, on a personal note, I find their clothes cheaply made and quite overpriced.  And might I add for the record that Victoria's Secret does the same marketing tactic as Abercrombie....they don't carry plus-size, and what's more, in every one I've visited the saleswomen are rude to plus-sie women.

My advice to retailers---regardless of shopper size, your salespeople should learn that it's one-size-fits-all when it comes to purchases.  Money is money.  Do not discriminate against customers.  Just because you don't carry clothes in our sizes doesn't mean that we don't want shop there.  Treat us all the same regardless.

May 12, 2013 5:45PM
As has probably already been said: As a rule of thumb - and space - businesses usually can only cater to a certain demographic. A&F caters to the thin, Lane Bryant caters to the fat, and Cabela's caters to those who enjoy the outdoors. Department stores try to cater to all three, and fail miserably as far as selection (never enough of any one size or style). Personally, I'm too fat for A&F and too thin for LB, and I don't wear camo or camping-style clothing, so that leaves me with the dept. stores! Oh well...
May 10, 2013 9:23AM
Abercrombie and Fitch has a right to only want slim and fit people shopping in their stores.  I think it's stupid of them to publicly state this in such a rude manner.  Of course we have the right to boycott their stores.
May 10, 2013 7:40AM
Thin doesn't mean beautiful but what about Lacoste and Polo? You have to order over a 7 usually and Polo doesn't make more than a really snug xxl in custom fit and again it will be ordered. So if your 6'2" you will be a bean. 
Yea that guy's shirt was fake if you want to tell about, you saw that shirt that time.

Lane Bryant sells like 14 and up for women and I don't see an article about that.
May 10, 2013 7:25AM
They should have the main store, "Abercrombie and Fitch" and
"Abercrombie and Fats"

That should settle the article
May 10, 2013 6:24AM

Totally okay with me if they sell only tiny clothes. Nothing illegal about that. I can take my fat dollars anywhere I want.

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