Abercrombie wants only thin and beautiful people in its stores
Retailer is under fire for excluding plus-sized customers.
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Abercrombie and Fitch is in hot water for excluding “larger people” from its stores.
According to Business Insider, the teen retailer doesn’t make clothes in sizes above a large because it wants only thin people shopping in its stores. Women's pants don’t come in anything larger than a size 10.
“It's not surprising that Abercrombie excludes plus-sized women, considering the attitude of CEO Mike Jeffries,” Robin Lewis, co-author of "The New Rules of Retail" and CEO of newsletter The Robin Report, told Business Insider.
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"He doesn't want larger people shopping in his store; he wants thin and beautiful people," Lewis told the site. "He doesn't want his core customers to see people who aren't as hot as them wearing his clothing. People who wear his clothing should feel like they're one of the 'cool kids.'"
He continued on to say that the only reason Abercrombie offers XL and XXL men's sizes is probably to appeal to beefy football players and wrestlers.
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Considering that 67 percent of the apparel-purchasing population now fits into the plus-size demographic, Abercrombie may want to expand its demographic or it may find itself without many customers. Especially with that attitude.
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While I'm a plus-sized woman and don't agree with retailers excluding customers, I do support the fact that they can cater to whatever market they wish. However, on a personal note, I find their clothes cheaply made and quite overpriced. And might I add for the record that Victoria's Secret does the same marketing tactic as Abercrombie....they don't carry plus-size, and what's more, in every one I've visited the saleswomen are rude to plus-sie women.
My advice to retailers---regardless of shopper size, your salespeople should learn that it's one-size-fits-all when it comes to purchases. Money is money. Do not discriminate against customers. Just because you don't carry clothes in our sizes doesn't mean that we don't want shop there. Treat us all the same regardless.
"Abercrombie and Fats"
That should settle the article
Totally okay with me if they sell only tiny clothes. Nothing illegal about that. I can take my fat dollars anywhere I want.
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