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'African Queen' editorial uses white model

French fashion magazine features white teen model painted in blackface.

By Charyn Pfeuffer - MSN Living Editor Feb 26, 2013 9:01PM

Photo: Numéro magazineThe fashion world has been known to push the boundaries of what’s socially acceptable and without a doubt, stir controversy.

In the March 2013 issue of Numéro magazine, 16-year-old white model Ondria Hardin appears drenched in a very deep bronze for a fashion spread called "African Queen,” reports Jezebel.com.

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Hello! This would have been the perfect opportunity to hire a black model, as there are fewer job opportunities for non-white models. Eighty-two percent of the models at New York Fashion Week this season were white, cites Jezebel.

More than 150 people have commented on author Laura Beck’s article, including this one from “fashionlady”

“Can I just say as a young black model (I'm a girl) having worked my ass for the past 3 years, this hurts my soul. I'm happy for Ondria as a person but the amount of times I have been told ‘oh sorry we already have a black girl that looks like you’ or ‘most of our clients dont hire black girls, sorry’ and then I see THIS, it pisses me off! There are so many beauitful black models out there working TWICE as hard for barely half the recognition and the only time they give a shit about us is when they need our dark skin for some ‘ethnic’ photo shoot and in this case with Ondria, they couldn't even be bothered. Can I see a black girl do SCANDANAVIAN PRINCESS please? Hmmm?”

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This is not the first incident a magazine has caused a cultural stir.

In 2009, Vogue was accused of racism for using photos of white model, Lara Stone, with her face and body darkened in brown make-up.

Do you think it’s okay to use a white teen model in an "African Queen" spread?

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Feb 26, 2013 11:50PM
NO, its when they do something like this, if she is African then why not show her true color!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Feb 26, 2013 11:50PM

First, this is not "Black Face" or racist in that sense. The fact that they "prefered" to use a white model is the problem I have.  As hard as it is for the average black person to get into fashion modelling (you can check the percentatges), this could have been a big break for some upcoming young African/Afro-American/Black woman model.


Second, it somewhat is like the 4 Oscar-nominated, "Beasts of the Southern Wild". Most movie chains did not want to show it. A PG-13 southern fantasy, was too BLACK?


It is important to profit, but it is just as important to be fair. If we work just to make ourselvesd a profit, we aren't helping anyone else.In most religions this "Golden Rule" and giving back way of life is important.


Just be FAIR and SHARE!


Peace [:>)}

Feb 26, 2013 11:50PM
What about black women drenching themselves "in White makeup, dying their hair blond, getting plastic surgery to straighten out their noses, implanting cheeks, reducing lips, hips and getting surgery to lose their African body shapes, starving themselves and wearing green and blue contact lenses, and secretly dating every white man on the planet, whether he is married or not!.

If a magazine does this and knows it is going to create a firestorm, they are smart....they get all the attention and sales for that issue.

Real issues like GMO's, poverty in America - while our elected officials shell out billions in foreign aid, women being murdered and raped all over the World and our youth tattooing themselves to death are not a concern.

Next, we will see white men, dressed as black women on the cover of every magazine and listen to all the women complain in unison!

Get over it, it is just an advertising scam! 

Feb 26, 2013 11:50PM
This is not a picture of a WHITE AFRICAN!!!!!
Feb 26, 2013 11:49PM
I agree.  The magazine should have tried to find a black model for this shoot.  There's just no good reason not to do that.
Feb 26, 2013 11:49PM
You people on here are absolute idiots. Yes there are White People who live in Africa now but they are from all over Europe, they landed in africa but they are not in my opion nor should they ever be considered African. There would never be a White African Queen because europeans do not originate from Africa so your post makes no sense. Black people have lived in america, died for this coutry and built it on the back of slavery yet we still get called African American instead of simply American , but yet you call a white person an African this is nonsense.  African Queen should be reserved for those who deserve that title not a european posing in bronzer it diminshes the true beauty of what Africans really look like and exhaults white people as the beauty standard. This nonsense has got to stop
Feb 26, 2013 11:49PM
Feb 26, 2013 11:49PM
I think it's pretty daring and cool. As a black person, I could choose to be annoyed and take it to heart. I'd rather not harp on such issues as race and color lines. I've had ENOUGH of that to deal with, living in America. Ondria looks fantabulous in "blackface", that is something I can handle.
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