Marc Jacobs designs Diet Coke cans
Designer creates fashionable packaging for Diet Coke cans.
Just as we watch fashion week in New York come to a close, we are reminded that fashion isn’t fading anytime soon -- rather, it’s continues to pop up in nearly every aspect of life. Case in point: the new stylish cans that house one of our favorite not-so-guilty, guilty pleasures -- Diet Coke.
Marc Jacobs has revealed a special design for Diet Coke cans, and we can only imagine fashionistas near and far will be tripping over their own stilettos as they all race to get their well-manicured hands on a can.
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According to WWD, Jacobs, who was announced as Diet Coke’s creative director for 2013, has incorporated his signature stylized swallow birds on the can. The design also features an illustration of “model crouching in a bustier dress, stiletto heels and a tall trilby hat, telegraphing a fashion look from the Nineties.”
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And that’s just one of three designs in total, each inspired to a different fashion decade.
The first batch of cans and bottles will make their debut next month, across 11 European markets.
Tell us: Who would you like to see design a can for Diet Coke?
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