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Pakistani fashion labels drop models from billboards

Fashion labels are trying a different approach this year when it comes to advertising campaigns in Pakistan.

By Kim Anne Feb 26, 2013 7:37PM

Photo: Courtesy of J. LawnJust last year, fashion labels saw their billboard ads of models being blacked out by protesters who were upset with the pictures of a bare-shouldered Bollywood actress in a country where most women are expected to be covered up. 

But this year, the fashion houses are steering clear of using the models in their campaigns and trying out other options. 

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Company J Lawn is trying such an approach, using lawn prints as sails on boats instead of traditional models wearing the prints, reports UK's The Telegraph.

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“In Islam, women have a lot of respect,” said Nadir Khan, customer relations manager of J Lawn. “We feel that women are not to be flaunted across the city on billboards.”

The Telegraph states that many other companies are starting to follow in J Lawn’s footsteps with their campaigns. 

Tell us: What do you think of these unique advertisements?

Bing: Fashion advertising controversies

Photo: Courtesy of J. Lawn

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