Loading...
Simply Chic Simply Chic Blog Home

Research Says Women Tend to Choose Lipstick Shades Named After Food and Sex

By Kim Anne Jun 7, 2012 7:28PM

 

We’ve never really sat down and pondered the concept of what prompts us to choose our lipstick shades, but a recent study makes us think.

In a new study, called "Truly Toffee and Raisin Hell: A Textual Analysis of Lipstick Names,” Professor Debra Merskin dives into some heavy research on why women choose certain lipsticks over others. Merskin studied the names of 1,722 lipsticks of 52 national brands, discovering that the names of the lipsticks tend to have a theme.  

As it turns out, lipsticks named after food, color and sex are the top three most popular.



Here’s the professor’s stats of the most popular ways to name lipstick:
•     Food: 24%

•     Color: 20%

•     Sex and Romance: 10%

•     Elements and Minerals: 9%

•     Emotions and Characteristics: 8%
•     Other: 8%
•     People and Names: 5%

•     Flowers: 5%

•     Places: 4%

•     Objects: 3%

•     Darkside: 2%

•     Arts and Media: 1%

•     Birds and Animals: 1%

•     Times and Seasons: <1%

“The findings show, beyond simple color names, that most of the lipsticks are named after food, beverages, sex, and romance,” Merskin writes. “The American cultural imperative of beauty prompts many women to doubt their self-worth and keeps attainment of the beauty ideal just out of reach. Understanding how meaning is constructed through lipstick naming is an important step toward apprehending the role of cosmetics in conflating femininity, self-esteem, and body image with the goals of patriarchal hegemony.”

Tell us: Do you choose your lipstick based on the name?

Photo: Paul Burley Photography/Getty Images

0Comments

beauty tips and style advice

  • Christian Louboutin launches nail polish (Photo: Christian Louboutin)

    Christian Louboutin launches signature nail polish

    The famous Parisian shoe designer has unveiled a luxurious new nail polish, his first foray into the world of beauty, and there are no prizes for guessing what color it comes in.

  • Women trying on shoes (Photo: Getty Images)

    Sorry, everyone, but our feet are getting bigger

    Average shoe size is up about two sizes since the '70s, study says.

  • Vip-Blitz\X17online.com // Vip-Blitz\X17online.com

    5 celeb wedding guests with killer style

    They can't escape wedding season, so they might as well look their best.

  • g1

    The petite girl’s definitive guide to summer’s biggest fashion trends

    Front-row style star Miroslava Duma just clears 5′, Oscar winner Reese Witherspoon one-ups her—literally—at 5′ 1″, and fashion crush Rachel Bilson barely tops them both at a whopping 5′ 2″. But aside from standing at the diminutive end of the height spectrum, these three ladies have something else in common: the ability to nail every summer fashion trend. If you’re part of the petite girls’ club, take a look at these 12 fashion essentials—from closet staples to chic accessories—to keep you at the top of your style game this summer.

  • Best sundresses for every body

    The 11 best sundresses for your body shape

    Quick, easy, everywhere-appropriate: There's no summer piece quite as versatile--or flattering.

  • Mark Andrew // Magazine

    8 outfit formulas that work on every body type, every time

    These fresh, cute outfit ideas range from unexpected mash-ups to completely coordinated looks. What they all have in common is they'll get you out the door feeling totally confident.

  • a1

    The top 6 no-makeup makeup looks

    Because it actually takes some makeup—maybe even a few false lashes—to look beautifully bare-faced.

  • How to take care of yellowing teeth

    11 common grooming problems, solved

    Make a good impression by presenting the best form of yourself. Even when luck's against you--for instance, you encounter a huge zit the week before an important presentation--take action now. Here are fixes for your most common grooming mishaps.

  • 1

    Olivia Palermo isn’t the first star to wear a nontraditional bridal look! See more unique celebrity wedding dresses

    We’re still dreaming about Olivia Palermo’s unconventional yet impossibly chic wedding-day ensemble. The shorts! The jutting tulle skirt overlay! The creamy cashmere sweater! Everything about this layered look is as trend-setting as it is unique.And though she may be the first star to walk down the aisle in shorts, Olivia isn’t the first celebrity to say “I do” in something nontraditional. Several boundary-pushing stars have skipped the all-white look, and instead opted for a colorful wedding dress.

  • young adult woman with summer hat (young adult woman with summer hat)

    7 hair hacks for dealing with crazy summer humidity

    Keep your tresses looking their best, even on the muggiest of summer days, with these tips

  • a1

    User’s guide to style: Wide-leg pants

    Wide-leg pants are blowing up. Six women show us how to style a pair by Lauren Ralph Lauren.

  • Lucky

    What to wear on every kind of date

    It’s the best and worst time to be a single girl in the dating world. On the one hand, past generations of women didn’t have the freedom, financial independence, access to birth control (depending on your state and employer, of course), or plethora of options to meet new people—online and off—that we enjoy today. On the other hand, they also didn’t have to worry about sexting, selecting the best selfie for their profile picture, or accidentally swiping right on a coworker.

follow us
follow us follow us on facebook follow us on pinterest follow us on twitter
buzzing now on msn living
Loading...
about our blog contributors
Loading...
style videos
editor's picks
Loading...