Fashion trucks are the new food trucks
Henry Holland launches a store on wheels!
Warby Parker does it, Soludos does it in a cute retro-beachy way, Aether has a killer Airstream version. All over the country, fashion brands retailers are eschewing traditional brick-and-mortar shops and taking their wares mobile — as in, on trucks and other vehicles, bringing their awesome stuff direct to consumers.More from Glamour: 25 Celebrity Hairstyles That Will Make You Want Bangs
The latest designer to jump on the four-wheeled bandwagon is London's T-shirt king Henry Holland. The House of Holland ice cream truck — which is called Mr. Quiffy — is painted in a smattering of Holland's signature bold, graphic prints and is in business all summer long — driving around the U.K. hawking the brand's late-summer collection.
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"I wanted to have my own store; I wanted to do something that was fun and inventive and something that's a little bit fresh for a high summer collection," Holland told Reuters. "Setting up an ice cream van is such a less, lesser cost than setting up a store in bricks and mortar, you know, and I'm able to have this physical presence on the high street from this really, you know, eye-catching way with much less a budget."
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Throughout the month of August, check out the House of Holland Twitter feed to find out where #MrQuiffy will be parked every day. That's where you'll find Holland's brand-new collection, as well as some exclusive pieces (including accessories and eyewear) that can only be bought from the mobile store.
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Photo: Courtesy of Glamour
Years back in Baltimore the "fences" used to sell clothing stolen from the docks by going from bar to bar in small trucks selling clothing. A lot ot these guys actually worked on the piers and did this as a sideline. There wasn't much that couldn't be bought in front of the North Point Road taverns. Most of these places are gone now that the steel mill has closed.
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