Loading...
Simply Chic Simply Chic Blog Home

Fashion trucks are the new food trucks

Henry Holland launches a store on wheels!

By Glamour Magazine Aug 5, 2013 6:01PM

Photo: Courtesy of GlamourWarby Parker does it, Soludos does it in a cute retro-beachy way, Aether has a killer Airstream version. All over the country, fashion brands retailers are eschewing traditional brick-and-mortar shops and taking their wares mobile — as in, on trucks and other vehicles, bringing their awesome stuff direct to consumers.

More from Glamour: 25 Celebrity Hairstyles That Will Make You Want Bangs

The latest designer to jump on the four-wheeled bandwagon is London's T-shirt king Henry Holland. The House of Holland ice cream truck — which is called Mr. Quiffy — is painted in a smattering of Holland's signature bold, graphic prints and is in business all summer long — driving around the U.K. hawking the brand's late-summer collection.

More from Glamour: 10 Wardrobe Essentials Every Woman Should Own

"I wanted to have my own store; I wanted to do something that was fun and inventive and something that's a little bit fresh for a high summer collection," Holland told Reuters. "Setting up an ice cream van is such a less, lesser cost than setting up a store in bricks and mortar, you know, and I'm able to have this physical presence on the high street from this really, you know, eye-catching way with much less a budget."

More from Glamour: 15 Hair-Color Makeover Ideas to Try in 2013

Throughout the month of August, check out the House of Holland Twitter feed to find out where #MrQuiffy will be parked every day. That's where you'll find Holland's brand-new collection, as well as some exclusive pieces (including accessories and eyewear) that can only be bought from the mobile store.

Subscribe to Simply Chic | Friend us on Facebook | Follow us on Twitter | Find us on Pinterest

More from Glamour:
53 Swimsuits that Make You Look 10 Pounds Thinner

35 Truths About Marriage--From a Guy's Point of View
10 Hot Date-Night Outfits (According to Guys)

Photo: Courtesy of Glamour

7Comments
Aug 8, 2013 4:33AM
avatar
that's nothing new for years people have been selling clothes from vans, cars and trucks for the longest. that news is 30 years behind.
Aug 7, 2013 4:40PM
avatar

Years back in Baltimore the "fences" used to sell clothing stolen from the docks by going from bar to bar in small trucks selling clothing. A lot ot these guys actually worked on the piers and did this as a sideline. There wasn't much that couldn't be bought in front of the North Point Road taverns. Most of these places are gone now that the steel mill has closed.

 

Aug 7, 2013 3:14PM
avatar
My grandfather was doing this a LONG TIME AGO!!!  He was well known around the neighborhood and around certain parts of our city, but had problems with thieves who wanted to rob him (a then 70 yr old man).  He sold BRAND NAME clothes at a discount and on a "pay as u go" plan for the poor & needy. Unfortunately, at the end of it all these people left balances that we tried to collect on but led us on run arounds.  He had a big heart & didn't have any regrets or ill will towards them.  May he rest in peace & I'm positive his giving back to the community was a great honor.
Aug 7, 2013 2:45PM
avatar
Truck selling items is nothing new.  When I was a youngster, milk, eggs, and butter were delivered by truck, there were trucks that sold produce, trucks that bought rags by the burlap bag and metals, also ice cream trucks.  At the rate things are going in the USA, there old days may become the new days.   There were no malls, large grocery stores were very infrequent, no credit cards (pay cash for everything), no cell phone we had party lines (4-5 households to one phone line).  No computers, no video games, black & white TV with maybe 5 stations.  Listened to a lot of radio shows.  Was a time when few if any locked their doors, very little crime & violence.  Yes for the most part people were religious and had morals, an believed in small government, and for the most part government stayed out of our daily lives. Everyone knew everyone in the neighborhood, kids played outside with no problems.  Civilization has advanced, but not for the better.  People were poor back then but managed and for the most got along.  The old days were slower, we worked hard, saved (if we could), and did our best with what we had. Got an education, whatever it was, and were glad we got one or any. Yes, there were some losers on the public dole, but very few. That is why our generation is the last great generation.
Aug 7, 2013 8:55AM
avatar
I'm looking for cigar and cigarette trucks.
Report
Please help us to maintain a healthy and vibrant community by reporting any illegal or inappropriate behavior. If you believe a message violates theCode of Conductplease use this form to notify the moderators. They will investigate your report and take appropriate action. If necessary, they report all illegal activity to the proper authorities.
Categories
100 character limit
Are you sure you want to delete this comment?

beauty tips and style advice

  • Nike Free, courtesy of Amazon

    Comfortable (and stylish) walking shoes for travel

    Finding stylish and comfortable shoes for your trip abroad is easier said than done. Check out these 5 shoes that will save your feet during your next trip.

  • Unforgettable celeb dresses

    Forget me nots: The most talked-about dresses of the past 20 years

    Stylish dresses made unforgettable by the famous.

  • Transition summer fashions into fall

    13 ways to transition summer fashions into fall

    Don't pack in your warm-weather favorites just yet!

  • Altuzarra

    What Kate Middleton should wear for her second pregnancy: 6 looks from the spring 2015 runways

    This week’s surprise announcement about Kate Middleton’s pregnancy has already sparked speculation on what the Duchess will be wearing with her soon-to-be spare heir. What’s more, the spring 2015 collections in New York are providing Middleton with plenty of maternity-friendly ideas for day and night. Here, we pinpoint six looks that should carry the Duchess through her third trimester.

  • Power couples

    Get the street style look of 7 Fashion Week tribes for under $100

    Style inspiration doesn’t just come from the runway. Every Fashion Week, we look far beyond the shows themselves—from the designers and the traveling troupes of editors to the models, photographers, and showgoers, all sorts of style tribes are out hitting the pavement. To refresh our fall closet, we look to eight chic cliques, from the front-row power couples to street-style bloggers. Even better? Getting the look of your favorite tribe has never been easier—everything we’ve pulled is $100 or less.

  • Lucky

    5 fall fashion must-haves

    Autumn is upon us, and we’ve got sweaters, coats and booties on our minds! Below are the first things we’ll be buying (or have already bought!) to kick off next season.

  • Fall boot guide

    The ultimate fall boot guide

    As autumn approaches and the opportunity for days spent lying by the beach begins to wind down, there comes a time to trade the sand-strewn sandals of summer in for the bright, shiny new footwear of fall. And what’s the best way to kick off your closet in preparation for a brisk temperature drop? The boot. From animal print to glittery, hiking to fringed, our fall boots include everything you need to start the season off on the right foot.

  • Great jeans for adults

    The best back-to-school denim for grown-ups

    No matter what the era, denim is always a staple. From blue to black, acid-washed, studded, and shredded, there’s a denim to fit any mood (or body type). For this fall (and back-to-school month), we’ve rounded up our favorite picks of this all-American classic: Whether we are inspired by a nineties Kate Moss, Rihanna’s affinity for fringe, or model off-duty looks, our elevated denim guide is guaranteed to refresh your wardrobe just in time for the new season.

  • s1

    Upgrade your hair game with these get-gorgeous tips

    Beachy waves, soft strands—you can have the dream locks you've always wanted.

  • Z Zegna fall\winter 2014\Umberto Fratini\Indigital Images; MP Massimo Piombo spring\summer 2015; Antonio Marras spring\summer 2015\Yannis Vlamos\Indigital Images.

    11 style rules to break right now

    You already know wearing white after Labor Day is cool. But menswear is reinventing itself rapidly, leaving some long-held mandates by the wayside, not to mention a bunch of men with a lot of questions. Sure, some style laws are truly inviolable. Showing a quarter-inch of cuff will always be crucial, but with designers and dandies flaunting so many former taboos it's hard to tell what's in play these days. So we thought we'd take this opportunity to let you know which rules no longer apply.

  • Update your outfit with embellishments

    The ultimate under $100 guide to fall trends

    With every changing season, our shopping lists seem to grow and grow and grow . . . and yet our bank accounts somehow stay exactly the same! But don’t fret, you can capture all the best fall trends straight from the runway without breaking the bank. Whether you’re yearning for cozy knits, statement necklaces, or bold graphic pieces, our Fall Fashion Guide gives you the best looks—all for less than $100.

  • A.P.C. and Vanessa Seward

    Fashion Week A to Z: Vogue’s guide to spring 2015 shows

    Allow us to be frank: Fashion Week is a bit of a misnomer. What with the global sprawl of shows—from New York to London to Milan to Paris—it really should be Fashion Month. (Or Fashion Forever.) Either way, what better way to kick off the marathon of shows, after-parties, flights, and appointments than with our comprehensive A-to-Z guide to all things Fashion Week? Here, find out what to do, eat, see, wear, and keep your eye on this season.

follow us
follow us follow us on facebook follow us on pinterest follow us on twitter
buzzing now on msn living
Loading...
about our blog contributors
Loading...
style videos
editor's picks
Loading...