Britain bans American Apparel ads (again)
American Apparel ads deemed too sexy.
Once again, fashion brand American Apparel’s ads are too sexy for Great Britain.
According to Racked, the company’s provocative ads have been banned for the third time this year by Britain's Advertising Standards Authority because the ads are "vulnerable and overtly sexual, with the photographs objectifying women.”
The ASA responded to the ad above, saying "We considered the image to be gratuitous, particularly in an ad for knitwear. We also considered the model's facial expression appeared blank, if not unsure, and were concerned that she appeared vulnerable. We considered the image was overtly sexual." And "For the reasons given, we considered the ads were likely to cause serious offense to visitors to American Apparel's website."
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Other images, including one with a woman wearing thigh high socks, was said to be offensive because of the “overtly sexual” poses.
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But American Apparel responded to the ads by saying they were simply just trying to create authentic, honest and memorable images that were “relevant to their customer base."
Tell us: Do you think the images are too provocative?
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Photo: American Apparel
From this one picture it looks like a call girl book more than a magazine for clothes. 'Meet Trudy'! Really?? Surely there are more creative people out there that can come up with an ad that is 'relevant to their customer base', unless their customer base are 'johns'.
This is the same country that has page 3 girls flaunting their tits.
You should see what British ads and tv looks like.
It would never, never, pass the censors here.
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