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Britain bans American Apparel ads (again)

American Apparel ads deemed too sexy.

By Kim Anne Apr 12, 2013 8:05PM

Photo: American ApparelOnce again, fashion brand American Apparel’s ads are too sexy for Great Britain.

According to Racked, the company’s provocative ads have been banned for the third time this year by Britain's Advertising Standards Authority because the ads are "vulnerable and overtly sexual, with the photographs objectifying women.”

The ASA responded to the ad above, saying "We considered the image to be gratuitous, particularly in an ad for knitwear. We also considered the model's facial expression appeared blank, if not unsure, and were concerned that she appeared vulnerable. We considered the image was overtly sexual." And "For the reasons given, we considered the ads were likely to cause serious offense to visitors to American Apparel's website."

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Other images, including one with a woman wearing thigh high socks, was said to be offensive because of the “overtly sexual” poses. 

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But American Apparel responded to the ads by saying they were simply just trying to create authentic, honest and memorable images that were “relevant to their customer base."

Tell us: Do you think the images are too provocative?

Bing: American Apparel controversial ads

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Photo: American Apparel
152Comments
Apr 15, 2013 5:12PM
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From this one picture it looks like a call girl book more than a magazine for clothes.  'Meet Trudy'! Really??  Surely there are more creative people out there that can come up with an ad that is 'relevant to their customer base', unless their customer base are 'johns'.

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And yet they have no problem showing nudity including full frontal on their shows (Benny Hill and many shows and movies I've seen.
Apr 13, 2013 5:35AM
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This is the same country that has page 3 girls flaunting their tits.
Apr 13, 2013 5:34AM
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"We also considered the model's facial expression appeared blank, if not unsure, and were concerned that she appeared vulnerable."
How quaint.
Apr 13, 2013 5:27AM
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Brits are hypocrites, their page 9 girls are ONLY for sexual pleasure.
Apr 13, 2013 5:03AM
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yes this is going to far. And they wonder why kid are having sex a such a young age. and girl being raped. Why use your imagination these day's they just put it out in front of you open for viewing. Just to sale a sweeter. Give me a break.
Apr 13, 2013 5:02AM
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You should see what British ads and tv looks like.

 

It would never, never, pass the censors here.

Apr 13, 2013 4:53AM
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...and this is from a country that actually ALLOWS pornography to be uncensored on television.  Pot, meet Kettle, Brits.  You ban the usage of the word "ninja" and blood in video games for years, yet you allow all sorts of sexually charged programs and advertisements of your own there?  Are you not a bunch of lying hypocrites when you do that sort of thing in your country?
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