Are bikinis fading in popularity?
More American women are trading their itsy bitsy bikinis in for one piece swimwear.
Less women will be flaunting around the beach this year in their teeny weeny, itsy bitsy yellow polka dot bikinis, says a new study.
According to new research found by money saving web site CouponCodes4u.com, bikinis are less desirable this year as more American women opt for one-piece swimwear, contrary to popular belief.
The study, which polled 2,321 women from across the country to discover consumer purchasing trends when it comes to the summer fashions, found that 53 percent of women claim that a one piece swim suit ‘suits their body more’ than a two piece.
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When asked what kind of swimsuit they will be wearing this summer, the majority, 53 percent, said they would be sporting a ‘one-piece swimsuit’, while 29 percent said they would be opting for a ‘tankini’. Only 18 percent of women said they would be wearing a bikini this summer.
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Of the women who said they would be wearing a one piece, 57 percent explained that they choice this option because of their ‘body shape’, while 32 percent said they enjoyed wearing this type of swimwear as it was ‘more comfortable’ than other options.
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“While bikinis were once the most popular choice of swimwear, it seems that some American women no longer feel that this fashion piece is right for them or their body shape. More consumers seem to be flocking back to the one-piece or even the tankini, citing comfort and body shape as their top purchasing factors,” said Mark Pearson, Chairman of CouponCodes4u.com. “What is important to mention is when picking the right option for your swimsuit, make sure you choose one that can last more than one season as otherwise you will be wasting your money. Choosing the right swimsuit is a bit like choosing the right suit – it can be expensive but get it right and it will last for many seasons to come, and you will look and feel your best while on vacation or at the beach.”
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Photo: Simon Wilkinson/Getty Images
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