Loading...
Simply Chic Simply Chic Blog Home

Are bikinis fading in popularity?

More American women are trading their itsy bitsy bikinis in for one piece swimwear.

By Kim Anne Apr 23, 2013 9:28PM

Photo: Bikini // Simon Wilkinson/Getty ImagesLess women will be flaunting around the beach this year in their teeny weeny, itsy bitsy yellow polka dot bikinis, says a new study. 

According to new research found by money saving web site CouponCodes4u.com, bikinis are less desirable this year as more American women opt for one-piece swimwear, contrary to popular belief. 

The study, which polled 2,321 women from across the country to discover consumer purchasing trends when it comes to the summer fashions, found that 53 percent of women claim that a one piece swim suit ‘suits their body more’ than a two piece. 

More Living Style: Are bras unnecessary?

When asked what kind of swimsuit they will be wearing this summer, the majority, 53 percent, said they would be sporting a ‘one-piece swimsuit’, while 29 percent said they would be opting for a ‘tankini’. Only 18 percent of women said they would be wearing a bikini this summer.

More Simply Chic: Rio delivers bikinis in mesh and rigid metal

Of the women who said they would be wearing a one piece, 57 percent explained that they choice this option because of their ‘body shape’, while 32 percent said they enjoyed wearing this type of swimwear as it was ‘more comfortable’ than other options.

More Living Style: 6 cute sports bras

“While bikinis were once the most popular choice of swimwear, it seems that some American women no longer feel that this fashion piece is right for them or their body shape. More consumers seem to be flocking back to the one-piece or even the tankini, citing comfort and body shape as their top purchasing factors,” said Mark Pearson, Chairman of CouponCodes4u.com. “What is important to mention is when picking the right option for your swimsuit, make sure you choose one that can last more than one season as otherwise you will be wasting your money. Choosing the right swimsuit is a bit like choosing the right suit – it can be expensive but get it right and it will last for many seasons to come, and you will look and feel your best while on vacation or at the beach.”

Tell us: Will you be wearing a bikini this summer?

More Simply Chic:
What to pack for a beach vacation
The easy trick to look younger
Trend for dudes: Man polish?

Photo: Simon Wilkinson/Getty Images

beauty tips and style advice

  • Nike Free, courtesy of Amazon

    Comfortable (and stylish) walking shoes for travel

    Finding stylish and comfortable shoes for your trip abroad is easier said than done. Check out these 5 shoes that will save your feet during your next trip.

  • Unforgettable celeb dresses

    Forget me nots: The most talked-about dresses of the past 20 years

    Stylish dresses made unforgettable by the famous.

  • Transition summer fashions into fall

    13 ways to transition summer fashions into fall

    Don't pack in your warm-weather favorites just yet!

  • Altuzarra

    What Kate Middleton should wear for her second pregnancy: 6 looks from the spring 2015 runways

    This week’s surprise announcement about Kate Middleton’s pregnancy has already sparked speculation on what the Duchess will be wearing with her soon-to-be spare heir. What’s more, the spring 2015 collections in New York are providing Middleton with plenty of maternity-friendly ideas for day and night. Here, we pinpoint six looks that should carry the Duchess through her third trimester.

  • Power couples

    Get the street style look of 7 Fashion Week tribes for under $100

    Style inspiration doesn’t just come from the runway. Every Fashion Week, we look far beyond the shows themselves—from the designers and the traveling troupes of editors to the models, photographers, and showgoers, all sorts of style tribes are out hitting the pavement. To refresh our fall closet, we look to eight chic cliques, from the front-row power couples to street-style bloggers. Even better? Getting the look of your favorite tribe has never been easier—everything we’ve pulled is $100 or less.

  • Lucky

    5 fall fashion must-haves

    Autumn is upon us, and we’ve got sweaters, coats and booties on our minds! Below are the first things we’ll be buying (or have already bought!) to kick off next season.

  • Fall boot guide

    The ultimate fall boot guide

    As autumn approaches and the opportunity for days spent lying by the beach begins to wind down, there comes a time to trade the sand-strewn sandals of summer in for the bright, shiny new footwear of fall. And what’s the best way to kick off your closet in preparation for a brisk temperature drop? The boot. From animal print to glittery, hiking to fringed, our fall boots include everything you need to start the season off on the right foot.

  • Great jeans for adults

    The best back-to-school denim for grown-ups

    No matter what the era, denim is always a staple. From blue to black, acid-washed, studded, and shredded, there’s a denim to fit any mood (or body type). For this fall (and back-to-school month), we’ve rounded up our favorite picks of this all-American classic: Whether we are inspired by a nineties Kate Moss, Rihanna’s affinity for fringe, or model off-duty looks, our elevated denim guide is guaranteed to refresh your wardrobe just in time for the new season.

  • s1

    Upgrade your hair game with these get-gorgeous tips

    Beachy waves, soft strands—you can have the dream locks you've always wanted.

  • Z Zegna fall\winter 2014\Umberto Fratini\Indigital Images; MP Massimo Piombo spring\summer 2015; Antonio Marras spring\summer 2015\Yannis Vlamos\Indigital Images.

    11 style rules to break right now

    You already know wearing white after Labor Day is cool. But menswear is reinventing itself rapidly, leaving some long-held mandates by the wayside, not to mention a bunch of men with a lot of questions. Sure, some style laws are truly inviolable. Showing a quarter-inch of cuff will always be crucial, but with designers and dandies flaunting so many former taboos it's hard to tell what's in play these days. So we thought we'd take this opportunity to let you know which rules no longer apply.

  • Update your outfit with embellishments

    The ultimate under $100 guide to fall trends

    With every changing season, our shopping lists seem to grow and grow and grow . . . and yet our bank accounts somehow stay exactly the same! But don’t fret, you can capture all the best fall trends straight from the runway without breaking the bank. Whether you’re yearning for cozy knits, statement necklaces, or bold graphic pieces, our Fall Fashion Guide gives you the best looks—all for less than $100.

  • A.P.C. and Vanessa Seward

    Fashion Week A to Z: Vogue’s guide to spring 2015 shows

    Allow us to be frank: Fashion Week is a bit of a misnomer. What with the global sprawl of shows—from New York to London to Milan to Paris—it really should be Fashion Month. (Or Fashion Forever.) Either way, what better way to kick off the marathon of shows, after-parties, flights, and appointments than with our comprehensive A-to-Z guide to all things Fashion Week? Here, find out what to do, eat, see, wear, and keep your eye on this season.

follow us
follow us follow us on facebook follow us on pinterest follow us on twitter
buzzing now on msn living
Loading...
about our blog contributors
Loading...
style videos
editor's picks
Loading...