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The New Crocs

Don't take these to the pool

By Kathryn Wexler Apr 29, 2009 2:46PM
Are Crocs fashionable?
 
As the publicly traded company, founded in Denver, puts forth its latest collection -- one that goes far beyond its signature clogs -- it hopes you will respond with a resounding YES!
 
But can we make the leap? It’s a little like asking us to go hiking in our stilettos. Wait a minute. Why didn’t anyone ever think of that?


The breathable resin shoe was conceived as little more than an option for lovers of the outdoors. But suddenly, anyone with aspirations to look like she had just harvested 20 acres or anchored her 42-foot schooner around the corner required a pair.
 
The whole world caught on, the masses clamoring for the comfy, colorful, economical slip-ons that so evoked a work-be-darned ethos.
 
Yes, Crocs were dumpy. But dumpy was the new cool.
 
Consumer fatigue set in early last year, I would venture. Although Crocs have been able to stay somewhat relevant, increasingly they're a victim of their own success.
 
Some of the new Crocs look like the old Crocs. But if you haven’t gone to the Web site, crocs.com, lately, you may be surprised to see how many of the latest styles are strikingly different.
 
There are wedge-heeded thongs, loafers and conventional sandals. All incorporate the resin into the shoe’s structure, but now other materials are used, too, like canvas and leather.
 
The result? Some, like the handsome Santa Cruz for women, in striped blue and white for $49.99 (shown above), look good enough to wear off the beach.
 
Others, like the men’s Tideline Leather shoe, $59.99, leave an  impression of, well, huh?
 
Every style costs less than $60, and in that sense, Crocs is staying true to its down-market roots.
 
But can we accept the brand as more than the flip-flop’s distant cousin? Will we ever be able to head to the office or the club with head held high if we’re shod in Crocs?
 
Ultimately, might a Croc be dismissed as a crock?
 
Get them at stores at at crocs.com.
E-mail Kathryn at kathrynwexler@hotmail.com.
 
18Comments
May 3, 2009 10:47PM
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Strike one, wore my most comfortable crocs and stepped on a piece of wire.  Went through the shoe and had to get a tetanus shot. Strike two, got croc caught in knit pant leg while trying to rise.  Material stuck so well, I fell on my foot and broke it.  Strike three.....crocs in garbage!
May 3, 2009 6:28PM
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Crocs are absolutely the most comfortable shoe I have worn. I love them and would hate to see them disappear! New styles would be a great idea! As long as they are in my price range I will continue to purchase them.
May 3, 2009 2:55PM
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Absolutely hideous shoes.  There are plenty of comfortable shoes out there that don't make you look like you just walked out of a trailer park. They're fine for around the house, gardening, etc.  Even quite logical for children.  But actually going out in public wearing those awful RUBBER shoes just shows the lack of pride you have in yourself.
May 3, 2009 2:23PM
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I LOVE my Crocs and practically live in them during the summer...and of course have a pair of the winter ones.  No, they don't go w/everything, but for people who are on their feet all day, or gardening/working outside, or just want to be comfortable, they're great.  Sneakers, leather sandals, etc just aren't practical many times.  Crocs are practically indestructible.  ...and if you've never tried them, don't knock 'em.
May 3, 2009 2:07PM
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No thanks to Crocs....With the way the economy is, I think the company could drop their prices to a reasonable limit....I remember the first ugly crocs I saw were about $9.99 a pair then overnight (literally) they jump the price to $39.99... Cause the shoes became very popular, so I vowed never to own a pair.... And I haven't.....
Apr 30, 2009 6:40AM
Apr 30, 2009 6:34AM
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Thanks for sharing your comments! I will check them out!

Apr 30, 2009 5:22AM
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Don't get me wrong.. I know they are comfy... but honestly I can go get a 40-50 dollar pair of New Balance or even Nike walking shoes and save my tired feet and they help with my back. I can also run...walk... climb stairs.. chase after kids.. throw the ball to the dog alot easier than wearing those ugly crocs.. my mom and a couple of friends that wear those things and they look like trailer trash..sorry.. but its true!!  So as for the crocs.. they do need to keep the padding comfort but good god please change the look!!!
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