The New Crocs
Don't take these to the pool
As the publicly traded company, founded in Denver, puts forth its latest collection -- one that goes far beyond its signature clogs -- it hopes you will respond with a resounding YES!
But can we make the leap? It’s a little like asking us to go hiking in our stilettos. Wait a minute. Why didn’t anyone ever think of that?
The breathable resin shoe was conceived as little more than an option for lovers of the outdoors. But suddenly, anyone with aspirations to look like she had just harvested 20 acres or anchored her 42-foot schooner around the corner required a pair.
The whole world caught on, the masses clamoring for the comfy, colorful, economical slip-ons that so evoked a work-be-darned ethos.
Yes, Crocs were dumpy. But dumpy was the new cool.
Consumer fatigue set in early last year, I would venture. Although Crocs have been able to stay somewhat relevant, increasingly they're a victim of their own success.
Some of the new Crocs look like the old Crocs. But if you haven’t gone to the Web site, crocs.com, lately, you may be surprised to see how many of the latest styles are strikingly different.
There are wedge-heeded thongs, loafers and conventional sandals. All incorporate the resin into the shoe’s structure, but now other materials are used, too, like canvas and leather.
The result? Some, like the handsome Santa Cruz for women, in striped blue and white for $49.99 (shown above), look good enough to wear off the beach.
Others, like the men’s Tideline Leather shoe, $59.99, leave an impression of, well, huh?
Every style costs less than $60, and in that sense, Crocs is staying true to its down-market roots.
But can we accept the brand as more than the flip-flop’s distant cousin? Will we ever be able to head to the office or the club with head held high if we’re shod in Crocs?
Ultimately, might a Croc be dismissed as a crock?
Get them at stores at at crocs.com.
E-mail Kathryn at firstname.lastname@example.org.
beauty tips and style advice
Sunglasses: it may seem counterintuitive to invest in a wintertime accessory traditionally viewed as a sunny, warm-weather item. But spring is on the way and we’re also currently being exposed to crazy amounts of UV rays—and then, of course, there’s the reflective snow situation.
Some people look younger than they are, some look older. Even those with easy access to BOTOX and personal trainers. Can you guess the age of these celebrities?
Did anyone else hear wedding bells on the Oscars red carpet last night?
Then after the show, er, Oscars, it's the after party. Then after the party, it's the... Best Dressed List, of course. Nikki already picked her tops for the Academy Awards red carpet (did you vote yet?), so now it's time to see what the stars wore to the post-celebrations.
As I continue my personal campaign to swap out E!'s mani cam with a back-of-updo cam (and as a service to all the hardworking hairstylists who spent so much time creating beautiful hair looks for the 2014 Oscars), I'd like to point out that we miss a lot of gorgeous detail when we don't get the back view of a star's hair.
The bold new trend on the Oscars red carpet.
Trying new hairstyles is fun (have you picked up Allure Hair: The Ultimate How-To Hair Guide yet?).
When someone says “Julia Roberts,” you think teeth. You think hair. But while you may not immediately think fashion, she has had a pretty consistent—and consistently pretty—style since her Mystic Pizza days: clean, classic, menswear-inspired looks that let her natural beauty—and rightly famous smile—take center stage. Here’s how she has elevated that look over the years.
Lupita Nyong’o shows off the power of the pixie on the Oscars red carpet.
Walk a mile in a pair of SJP’s stilettos? Well yes, we’d love to; thank you for asking.
Anti-aging doesn't have to take over your life. Here, expert tweaks to slow the clock.
We’re at the tail end of a jam-packed awards season, with the grand finale—the Oscars, duh—just a few days away. We can’t wait to see what our favorite nominees wear—we already know Jennifer Lawrence will step out in a breathtaking Dior, while we hope to see Lupita Nyong’o pick another brilliantly bold monochromatic gown. As for which designer she’ll select—Gucci? Ralph Lauren?—that’s anyone’s guess.