The 'Kim effect' is more powerful than the 'Kate effect'
Kim Kardashian causes more of a buying frenzy that Kate Middleton, says designer.
Who has more power when it comes to fashion and beauty? It turns out, Kim Kardashian has more selling power than Kate Middleton.
According to the Daily Mail, French designer Rouland Mouret is claiming that although women seem to lust after whatever Kate Middleton wears, it is actually Kim Kardashian that has even more selling power than the Duchess.
More from Living: 50 new hair ideas for the New Year
Mouret says that every time Kardashian wears one of his dresses, his sales skyrocket almost instantly after, which may sound surprising considering how quickly items sell out in stores whenever they are seen on Kate. 'To be honest, we’re more likely to get orders on a dress that Kim Kardashian’s worn,” he told The Telegraph.
More from Living: Biggest fashion trends of 2013
Why? He says more women are into the idea of looking like curvaceous Kim. “You don’t see hundreds of women running around looking like her [Kate Middleton],” he said, which he pinpoints to the fact that unlike Kim, Kate has no interest in attracting media attention to her. “She’s highly attuned to those details that will provoke a tabloid frenzy and above all, she does not want a tabloid frenzy,” he said of Kate. “She doesn’t seem to feel the need to dress sexily to woo the world. She’s dressing for William and herself.”
Tell us: Who do you think has more purchase power, Kim or Kate?
Photo: Denise Truscello/WireImage
More from Simply Chic:
First look: Katie Holmes for Bobbi Brown
High heels make women look more attractive, study finds
Does makeup help or hurt a woman's self-esteem?
The Kardashians needs to go away for good. I have been waiting, and waiting, yet idiots still continue to watch their shows, buy merchandise, etc. and keep them relevant. Kate has something called CLASS, which I don't even think Kim could spell. Maybe it just speaks to the generation now, young girls think they need to flaunt themselves for attention, leaving nothing to the imagination. Kim has no modesty/class whatsoever, nor a work ethic (unless that includes taking hundreds of bikini photos of herself and posting them online.) Kim is the absolute worst role model a young girl could look up to. Sure, have a sex tape go public, and you're a celebrity - "great"...
It wouldn't bother me so much if the family was more proactive in charities, giving to others, etc. - God knows they have the money to do so. Instead, they continue to be a bunch of foul-mouthed, bad mannered, and self-centered idiots.
STOP supporting them, then maybe they'll go away, until then....
fashion: trends & must-haves for your wardrobe
-
Editor's picks: What's in your beach bag?
Beauty editors comb through hundreds of new products each season to bring you their latest and greatest discoveries. Now that summer is here, we've rounded up our absolute favorite can't-leave-home-without-them self-tanners, sunscreens and more. Take a peek inside our beach bags before you hit the surf.
-
Hairstyle of the day
Long, layered, medium or wavy – we’re sharing our favorite hairstyles of 2013 with a new ‘do each day. Stuck in a hair rut? Check back daily for snappy new looks that are sure to give your locks some beauty inspiration.
-
9 swimsuits we want to wear this summer (at every budget)
Finding a swimsuit you love can be like winning the lottery (translation: seemingly impossible), so we went ahead and did the work for you. Our criteria? From bikini to one-piece, each bathing suit style had to be flattering for different body types, in a covet worthy print, color, or pattern, and actually swimmable (meaning it won’t slip off if you’re playing in the waves). Summer, we’re so ready for you.
-
The top 10 biggest summer fashion and beauty dos
Summer may have the potential to be the Don’t-iest season of all (hey, we’ve seen some crazy cover-ups in our day), but it allows for some seriously stylish Dos too. We rounded them up for you—and threw in one major dude Don’t just for fun.
-
The DOs and DON’Ts of swimsuit trends for summer 2013
Before you take the plunge and buy a cute new swimsuit, read our guide to summer’s top swimwear trends and how to pull them off.
-
53 swimsuits that’ll make you look 10 pounds thinner
Bring on the sun, sand, and sizzling hot weather: It’s swimsuit season! From waist-whittling one-pieces to fringe bikinis that add oomph, we’ve found 53 incredibly chic bathing suits that will make you look instantly slimmer. It seems the only beach cover-up you’ll need this season is sunscreen!
-
10 things never to wear to the beach
When you head for the sand and surf, it doesn’t matter whether you like to show off your curves or hide them. Avoid these 10 beachwear no-nos at all costs.
-
Your sunless tanning problems, solved
How to achieve a flawless faux glow.
-
5 things you didn't know about dandruff
Use these tips to fend off flakes for good.
-
Celeb-inspired outfits to take you from day to night
Running from work to play and everywhere in between all day long may be murder on your feet, but it doesn't have to tax your style. These easy, celebrity-inspired pieces wear well no matter what the time of day, keeping you chic around the clock.
-
The most iconic summer looks of all time
Whether you're planning on logging some serious beach time or are celebrating a special occasion, draw warm-weather outfit inspiration from some of our favorite stylish celebs.
-
Cute ways to cover up at the beach
Summer's here, and the warmer temperatures and sunnier skies can mean only one thing: more trips to the beach! Choosing the right swimsuit is an obvious way to amp up your shoreside style, but you also can't forget about what goes over the skimpy swimwear. Click through the gallery to see more unique ways to cover up at the beach this summer.
