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The 'Kim effect' is more powerful than the 'Kate effect'

Kim Kardashian causes more of a buying frenzy that Kate Middleton, says designer.

By Kim Anne Jan 8, 2013 7:45PM
Photo: Denise Truscello/WireImage

Who has more power when it comes to fashion and beauty? It turns out, Kim Kardashian has more selling power than Kate Middleton. 

According to the Daily Mail, French designer Rouland Mouret is claiming that although women seem to lust after whatever Kate Middleton wears, it is actually Kim Kardashian that has even more selling power than the Duchess. 

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Mouret says that every time Kardashian wears one of his dresses, his sales skyrocket almost instantly after, which may sound surprising considering how quickly items sell out in stores whenever they are seen on Kate.  'To be honest, we’re more likely to get orders on a dress that Kim Kardashian’s worn,” he told The Telegraph.

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Why? He says more women are into the idea of looking like curvaceous Kim. “You don’t see hundreds of women running around looking like her [Kate Middleton],” he said, which he pinpoints to the fact that unlike Kim, Kate has no interest in attracting media attention to her. “She’s highly attuned to those details that will provoke a tabloid frenzy and above all, she does not want a tabloid frenzy,” he said of Kate. “She doesn’t seem to feel the need to dress sexily to woo the world. She’s dressing for William and herself.”

Tell us: Who do you think has more purchase power, Kim or Kate?

Bing: Kate Middleton vs. Kim Kardashian

Photo: Denise Truscello/WireImage

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416Comments
Feb 6, 2013 5:47AM
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Untill we quit watching these people and their train wreck of lives.....they will continue to live on.  Stop paying for the magazines, stop watching their shows....in time when no one cares, they will eventually go away and we will all be better off.
Feb 6, 2013 3:42AM
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A Royal like Kate beats a flush like kim anyday of the week, hands down.
Feb 5, 2013 11:06PM
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The fact that either of these spoiled, shallow bimbos are taken seriously just shows how stupid most people are, who cares ??

We get the government and TV we deserve and boy does it show.

Feb 5, 2013 10:24PM
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really? who ask these kinda of stupid **** questions? REALLY!...Kate all day,lay on you'r back and be a whore..Please get a life.
Feb 5, 2013 10:04PM
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kate cuz she is respectable. Kim is a just a dick dispencer. love the fact once she got prego she asked for peace and quiet. too bad be-ach!!!
Feb 5, 2013 9:56PM
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Is this a joke?  *sigh*...
The Kardashians needs to go away for good.  I have been waiting, and waiting, yet idiots still continue to watch their shows, buy merchandise, etc. and keep them relevant.  Kate has something called CLASS, which I don't even think Kim could spell.  Maybe it just speaks to the generation now, young girls think they need to flaunt themselves for attention, leaving nothing to the imagination.  Kim has no modesty/class whatsoever, nor a work ethic (unless that includes taking hundreds of bikini photos of herself and posting them online.)  Kim is the absolute worst role model a young girl could look up to.  Sure, have a sex tape go public, and you're a celebrity - "great"... 
It wouldn't bother me so much if the family was more proactive in charities, giving to others, etc. - God knows they have the money to do so.  Instead, they continue to be a bunch of foul-mouthed, bad mannered, and self-centered idiots.
STOP supporting them, then maybe they'll go away, until then....

Feb 5, 2013 9:42PM
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beauty is as beauty does, when i was growing up , class was everything, how you carried yourself, how were your manners, kate is the winner hands down.  i will give credit though where credit is due, the kardashians figured out how to sell nothing for something; but just like any product when you get to much the value goes down.
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