Kate Middleton's blue Issa dress almost led the designer to bankruptcy
The London-based designer almost went out of business!
by Amy Wicks
When Kate Middleton wears a dress, no matter the designer or the price, it typically sells out in hours. For a fashion designer, that would seem like great news -- but when Kate chose that blue Issa wrap dress for her engagement photos, the London-based designer almost went out of business! Apparently, Issa had never dealt with that kind of demand.
"It absolutely sky-rocketed the brand on a global scale, but it was too much," Issa chairwoman Camilla Al Fayed told Vogue UK. "Demand was so huge, the business couldn't cope. If Kate wears a Zara dress, these huge companies have the backing to follow through. Issa was basically run by interns, students and Daniella [Helayel, the label's founder and designer]. There was no business model."
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That particular dress was so popular that it also inspired a maternity-style dress in the same color and style from online retailer Blossom Mother and Child.
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Can you believe a designer would almost go out of business because Kate Middleton wore their dress? It had the opposite effect on Jason Wu's business when Michelle Obama wore his dress to the first inauguration. Then again, that was a one-of-a-kind creation.
Did you love Kate Middleton's engagement dress? Do you wear Issa?
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Photo: Getty Images
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