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Some Brands Are Just Enigmas

L.A.M.B.'s latest offerings may leave you puzzled.

By Kathryn Wexler Aug 3, 2009 6:28PM
DISCLAIMER: I have never thought Gwen Stefani a great vocal talent.

Nor I have ever considered her sartorial style something worth emulating -- or really even paying attention to.

So when I see her latest wares -- those stiff, quasi-formal handbags or the insufferably stacked heels -- I'm like, huh? I've been trying to wrap my head around the crooner's accessories line since it first appeared in 2003, but I think I'm finally giving up.

A well-articulated brand evokes a distinct image -- one that appeals to you or doesn't but that never leaves you guessing who you'd be if you wore it.



I have little clue who I'd be if I were a L.A.M.B. lover. Maybe one of her high-priced handbags (totes can cost more than $500 and some bags have been priced at about twice that) would make me feel like I should change my name to Kazarina, buy a few teacup poodles and start talking about black market deals, all in some mysterious, indistinguishable foreign accent. Perhaps I'd have to dye my brown hair a sallow yellow. Maybe I'd feel the need to start chewing more gum so I could click it constantly.

Whatever. I'll just take a pass.

And yet, Neiman Marcus, Saks, Nordstrom and Bloomingdale's all have carried her products at some time. Perhaps the line, an acronym for Love.Angel.Music.Baby. (the name of Stefani's solo album), speak to Ladies Who Lunch who feel the need to drop some of their Chanel for something they think is more hip and youthful. Maybe Stefani's vision appeals to people who lap up her pop music videos, with all their shellacked appeal.

But the rest of us out here are wondering what in the world the world saw in her stuff in the first place.

Handbags pictured are from L.A.M.B.'s upcoming holiday collection '09.

Email Kathryn at kathrynwexler@hotmail.com.


 

 










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