From Edie Campbell’s tawny ginger to Kristen Stewart’s flaming hue, red is the statement hair color of the summer. After all, no one goes red quietly: Whether the effect is aristocratic or punk, its transformative power brings with it an undeniable drama that hasn’t been lost on the fashion set. “The thing most redheads will tell you is that they hate it when they’re kids because [of] teasing,” consummate redhead Jessica Joffe tells us in an email. “But as soon as you become an adult, everyone loves it. People never stop talking about it.” Perhaps that’s why Karen Elson, whose career first took off when she amped up her natural strawberry blonde to a fiery copper, has never looked back, and Stewart’s supernatural orange sparked headlines this summer. Meanwhile, Emma Stone’s new russet hues look so convincing, it’s hard to believe she was born blonde. Above, a look at summer’s best reasons to take the plunge.