Who has more power when it comes to fashion and beauty? It turns out, Kim Kardashian has more selling power than Kate Middleton.

Kim Kardashian(Photo: Denise Truscello WireImage)

According to the Daily Mail, French designer Rouland Mouret is claiming that although women seem to lust after whatever Kate Middleton wears, it is actually Kim Kardashian that has even more selling power than the Duchess.

Mouret says that every time Kardashian wears one of his dresses, his sales skyrocket almost instantly after, which may sound surprising considering how quickly items sell out in stores whenever they are seen on Kate. 'To be honest, we're more likely to get orders on a dress that Kim Kardashian's worn," he told The Telegraph.

Why? He says more women are into the idea of looking like curvaceous Kim. "You don't see hundreds of women running around looking like her [Kate Middleton]," he said, which he pinpoints to the fact that unlike Kim, Kate has no interest in attracting media attention to her. "She's highly attuned to those details that will provoke a tabloid frenzy and above all, she does not want a tabloid frenzy," he said of Kate. "She doesn't seem to feel the need to dress sexily to woo the world. She's dressing for William and herself."

Photo: Denise Truscello/WireImage