Pantone's fashion color of the yearOrchid is growing on us: A version of the purple hue is Pantone Inc.'s color of the year for 2014.
FILE - In this Feb. 11, 2013 file photo, a model walks the runway during the Marc by Marc Jacobs Fall 2013 fashion show during Fashion Week, in New York. Orchid is growing on us: A version of the purple hue is Pantone Inc.’s color of the year for 2014. (AP Photo/Karly Domb Sadof, File)
FILE - In this Sept. 22, 2013 file photo, a model wears a creation for Missoni women's Spring-Summer 2014 collection, part of the Milan Fashion Week, unveiled in Milan, Italy. Orchid is growing on us: A version of the purple hue is Pantone Inc.’s color of the year for 2014. (AP Photo/Antonio Calanni, File)
This photo provided by Pantone shows the Radiant Orchid color swatch for Pantone. Pantone’s Radiant Orchid, selected as color of the year will, in theory, will have a strong presence in fashion, beauty, home design and consumer products. (AP Photo/Pantone)
Orchid follows this year's pick of emerald green.
Officially known as Radiant Orchid, the tropical shade is a color-wheel contrast to green, said Leatrice Eiseman, executive director of the Pantone Color Institute, but it's not the red that would have been a more obvious choice. "It's a little different, it's a little off the beaten path, and it's not a primary color," she explains. "It's an invitation to innovation. The purple family offers (an) opportunity to do creative things."
And, she said, that's what pop culture wants right now. "People associate purple with creativity and originality — and those are very valued today. We see words like that being used to describe technologies and products that are seen as innovative and with an approach you haven't tried before."
Pantone sets color standards for commercial use by design industries.
Eiseman expects people will take to it quickly because it's a flattering color for many skin tones and complementary neutral colors, but it will also look like something people haven't seen in a while. That should work in an economy that's uncertain — not totally up, not fully down. "This is an opportunity to look at what you've already got in your closet and add to it. It will feel like the right amount of change."
The runways and red carpet have already had a few orchid moments, and Eiseman notes it's a color that first lady Michelle Obama often wears. Even menswear has seen hints of it, with Salvatore Ferragamo and Ermengildo Zegna incorporating it into ties and trims.
Pantone's pick for color of the year will, in theory, have a strong presence in fashion, beauty, home design and consumer products.
"It's very relevant for spring, but I think even going into next fall it can be very pretty," said Colleen Sherin, senior fashion director of upscale department store Saks Fifth Avenue. "In ready-to-wear, it mixes with other tones like chocolate browns, and burgundy or Bordeaux makes for a deeper, richer tonal story."
Sherin has invested the retailer's resources in orchid, and an orchid-colored Gucci handbag has already been photographed for a Saks ad. It will translate just as well into lip color and eye shadow, and in home furnishings, she said. "I would love it in velvet. It would look so luxurious."
It's a paint color and could be used in upholstery, and she can imagine it on the table, too. "We're seeing more of these infused desserts and cocktails, and I can see them embellished with orchid flowers."
Eiseman said the sign of success in her world is when she sees a color on a coffee maker, and one in orchid is already in the works.
Follow Samantha Critchell and AP fashion coverage on Twitter at @Sam_Critchell and @AP_Fashion
OK, Lemmings. Your Overlords have given the word about what's "in". No need to make this decision on your own. They've done it for you! Now go out and do as they command!!!
"A fashion is merely a form of ugliness so absolutely unbearable that we have to alter it every six months!"---Oscar Wilde
Radiant Orchid. Hmmm, it doesn't seem to be a joke. I don't think this color even works on a toothbrush. As Jerry Seinfeld commented, "Oh Moses, smell the roses!". They can use the massive amounts of leftover "Radiant Orchid" color material to make useful things like ugly holiday sweaters or pirate shirts. :)
All this color, model ladies, stufff....just gives rich people something to do...talk about...or, talk about doing..
I had cancer when i was eight..went to St. Judes Childrens Research Hospital. Non-Hodjkins Lymphoma..
I still do not like purple as a color. Nor yellow. Blue is good, red, too.
Dark Black. So dark that the people in hell couldnt scream and whine out of.. Just as a NIghtshade. Edgar Poe had it right!! There is a difference between a raven and a crow... Maybe Mr Osbourne sing now? Dark as death!!!
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