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Fashion Week 101: A Survival Guide for Fashionistas

Want to feel like a fashion insider this week? Here’s your cheat sheet. Just follow these nine rules. By Brett Olsen
The Blush

Know Who’s Showing

Models on the runway Next Slide

Don't embarrass yourself in front of fellow fashionistas with statements like, "After Catherine Malandrino, I'm heading over to Gucci." No, you're not, and everyone knows Gucci doesn't show in New York City. For the record, what you'll be seeing on the runways in NYC will, for the most part, be US designers. (European designers like Burberry, Gucci and Chanel show in London, Milan and Paris, respectively.)

Related: Transition your wardrobe from summer to fall

©The Blush
1 of 11 Photo: Shutterstock

Have Some Fashion Facts at the Ready

Previous Slide Model getting her hair done Next Slide

Research the backstory of designers in order to predict their future collections. For instance, Diane von Furstenberg is known for her dresses, so if she parades only pantsuits down the runway, that's worth talking about. If it's a wrap dress, it's not worth talking about.

Related: The science of shapewear (and where all the fat goes)

2 of 11 Photo: clark + walker studio

Be Ready to Gossip

Previous Slide Women gossiping Next Slide

Fashion mavens love to dish! Knowing the juicy gossip will make it easy for you to keep up with conversations at cocktail parties and make you look like an insider. For example, if someone brings up fashion legend Karl Lagerfeld, mention his second affordable line at Net-a-Porter.

Related: Our daily hair crushes -- with easy how-tos

3 of 11 Photo: Shutterstock

Fake It

Previous Slide Observers at a fashion show Next Slide

And even if you know nothing...still act as if you know everything! If your front-row neighbor whispers in your ear, "Did you hear Vogue hired a new accessories editor?" simply answer, "Oh, that's right! What was her name again?"

4 of 11 Photo: Shutterstock

Look Effortless

Previous Slide Woman wearing a long leather coat Next Slide

Even if you spent half of the morning getting ready. Don't overdo it with caked-on makeup and sexy clothing. You want to look like an editor, not an escort. Create an image that's consistent, matches your personality and flatters your figure. Once you establish the basics, you can layer on trends and statement pieces that will evolve your look throughout the week.

5 of 11 Photo: Shutterstock

Network

Previous Slide Woman watching a model wearing a green and black outfit walk the runway Next Slide

Unfortunately, it's true what they say...it's ALL about who you know. If you're looking to score tickets to this season's hottest show, reach out to all your insider friends. Don't be afraid to dip deep into your social circle to make connections. Your sister's boyfriend's fashionable friend may have a hookup.

6 of 11 Photo: Shutterstock

Play Hard to Get

Previous Slide Models on the runway Next Slide

Don't run to every fashion show and party you're invited to. You'll look desperate. It's better to go to three hot shows than to 12 duds. Plus, the more selective you are, the more legit you appear.

7 of 11 Photo: Shutterstock

“Smize”

Previous Slide Woman with pouty look Next Slide

With all the paparazzi and fashion bloggers swarming Lincoln Center, always be camera-ready. Practice poses in the mirror (seriously) and pick one that works best for you. Also, pose on the right of all group shots. That way, you get top billing. For example, "At Jill Stuart After-Party with Brett Olsen from TheBlush.com and friends."

8 of 11 Photo: Shutterstock

Don’t Take It Too Seriously

Previous Slide Woman laughing with confetti falling around her Next Slide

The most important thing is to have fun! Fashion is like art: There's no right or wrong interpretation. Do what you feel best reflects your individuality. You never know, it may catch on! And if someone gives you major attitude, just let it slide. Bitchy is never in style.

9 of 11 Photo: Shutterstock
Previous Slide The Blush Next Slide
10 of 11
Previous Slide
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