Fashion Week 101: A Survival Guide for Fashionistas
Know Who’s Showing
Don't embarrass yourself in front of fellow fashionistas with statements like, "After Catherine Malandrino, I'm heading over to Gucci." No, you're not, and everyone knows Gucci doesn't show in New York City. For the record, what you'll be seeing on the runways in NYC will, for the most part, be US designers. (European designers like Burberry, Gucci and Chanel show in London, Milan and Paris, respectively.)
Have Some Fashion Facts at the Ready
Research the backstory of designers in order to predict their future collections. For instance, Diane von Furstenberg is known for her dresses, so if she parades only pantsuits down the runway, that's worth talking about. If it's a wrap dress, it's not worth talking about.
Be Ready to Gossip
Fashion mavens love to dish! Knowing the juicy gossip will make it easy for you to keep up with conversations at cocktail parties and make you look like an insider. For example, if someone brings up fashion legend Karl Lagerfeld, mention his second affordable line at Net-a-Porter.
And even if you know nothing...still act as if you know everything! If your front-row neighbor whispers in your ear, "Did you hear Vogue hired a new accessories editor?" simply answer, "Oh, that's right! What was her name again?"
Even if you spent half of the morning getting ready. Don't overdo it with caked-on makeup and sexy clothing. You want to look like an editor, not an escort. Create an image that's consistent, matches your personality and flatters your figure. Once you establish the basics, you can layer on trends and statement pieces that will evolve your look throughout the week.
Unfortunately, it's true what they say...it's ALL about who you know. If you're looking to score tickets to this season's hottest show, reach out to all your insider friends. Don't be afraid to dip deep into your social circle to make connections. Your sister's boyfriend's fashionable friend may have a hookup.
Play Hard to Get
Don't run to every fashion show and party you're invited to. You'll look desperate. It's better to go to three hot shows than to 12 duds. Plus, the more selective you are, the more legit you appear.
With all the paparazzi and fashion bloggers swarming Lincoln Center, always be camera-ready. Practice poses in the mirror (seriously) and pick one that works best for you. Also, pose on the right of all group shots. That way, you get top billing. For example, "At Jill Stuart After-Party with Brett Olsen from TheBlush.com and friends."
Don’t Take It Too Seriously
The most important thing is to have fun! Fashion is like art: There's no right or wrong interpretation. Do what you feel best reflects your individuality. You never know, it may catch on! And if someone gives you major attitude, just let it slide. Bitchy is never in style.