What kind of cologne man are you?
Bing: Invisible Monster
The Indie Lumberjack
Invisible Monster from CB I Hate Perfume makes you smell like you felled trees all day with one of those $300 paint-dipped axes, then went home to shotgun a microbrew.
$80, available at cbihateperfume.com
Tom Ford Noir
Bing: Tom Ford Noir
The Gentleman Biker
Tom Ford's patchouli-based (but not at all hippie) Noir makes sense for a man who's on a first-name basis with both his tailor and his motorcycle mechanic.
$90, available at tomford.com
D.S. & Durga Cowboy Grass
The Put-Together Rebel
The name makes it sound like a strain of marijuana from Dallas, but D.S. & Durga's spicy, boozy Cowboy Grass gives off a distinctly Wild West vibe.
$96, available at dsanddurga.com
Bing: Terre D'Hermès
The All-American Everydude
Enjoy J.Crew sales, everything Jay-Z does, and Gosling films that aren't The Notebook? Bright, earthy, orange-laced Terre D'Hermès is your finishing touch.
$118, available at hermes.com
Bing: Versace Eros
The Power Jet-Setter
There's nothing mellow about Versace's Eros. Its unapologetic minty-vanilla scent lets everyone know you'd rather be vacationing on St. Bart's.
$80, available at macys.com
Prada Luna Rossa
Bing: Prada Luna Rossa
The Clean-Cut Peacock
Prada's new Luna Rossa packs an extra-fresh hit of lavender for the kind of detail-obsessed guy who knows the difference between pomade, paste, and styling clay.
$82, available at prada.com
Dolce & Gabbana Pour Homme
The Style Blogger
Own a double-breasted jacket— with a camo print? Floral scents like Dolce & Gabbana's Pour Homme are the next big fashion-forward thing. Stock up, dandy man.
$73, available at dolceandgabbana.com
Still Can't Decide? Try the Netflix of Scents
If you need more options, you could go to a store and snort scent strips from a salesperson who'll sell you tear gas if it nets a commission. Or you could sift through Luckyscent.com, which will ship sample vials ($3 and up) of anything from its menu of over 1,000 fragrances. Its specialty: indie concoctions you won't ﬁnd at the mall's Spritzin' Hut. Lucky Scent's experts will even give suggestions over the phone. Think of them as personal shoppers for your nose.