The Heart Beat The Heart Beat blog

Study: Savers are more attractive than spenders

Looking for a date? Try penny pinching.

By Kristin Wong Aug 21, 2013 7:03PM

Man and woman cycling // Sam Edwards/Getty Images Good news for frugal singles: A new study finds that savers have sex appeal.

The study comes from the University of Michigan’s Ross School of Business. In a paper titled, “A Penny Saved Is a Partner Earned: The Romantic Appeal of Savers," researchers explain that savers are perceived as having more self-control and discipline. The theory is that self-control also implies commitment and loyalty.

MSN Living: 10 great money-saving websites

Singles who have it together may also be perceived as more attractive because they have the discipline to take care of their hygiene and appearance, the paper explains. 

Researchers conducted a series of experiments that involved asking volunteers to rate the attractiveness of potential dates. Indeed, savers were “viewed as possessing greater general self-control, which increases their romantic and physical attractiveness.” 

That is, as long as the penny-pinching didn’t tread “Extreme Cheapskates“ territory.

MSN Living: Mom's money saving tips

Similarly, in 2010, eHarmony studied millions of matches and found that singles who described themselves as frugal received 25 percent more online messages than those who said they were spenders.

What do you think? When it comes to dating, is frugality an attractive trait?

More from The Heart Beat:

Subscribe to The Heart Beat | Friend us on Facebook, follow us on Twitter and find us on Pinterest.

Aug 28, 2013 5:59AM
So called "pretty people" save money? really? so hot shot Hollywood actors and singers who are so called "hot" they file bankruptcy even after becoming rich...sooooo id say the story is a sham.
Aug 28, 2013 1:04AM
Savers are more attractive then Spenders because....
Spenders are spending all their money on the Savers...
Aug 27, 2013 10:40PM

let me rephrase that for you: attractive people, on average, get better paying jobs and make more money, and thus have more money TO save.

Aug 27, 2013 9:22PM
"Singles who have it together may also be perceived as more attractive because they have the discipline to take care of their hygiene and appearance, the paper explains."

Or, it could be, that people that make more money are able to save more and spend more on their appearance. In other words, rich people are more attractive than poor people.
Aug 27, 2013 9:13PM

Go figure. I ought to be very attractive. I make 45k a year, single never married no kids, no debt except a car payment and living expenses. One expensive hobby (motorcycles) that I pay cash for and MAKE money on.

Aug 27, 2013 6:49PM

Courtship and dating will have definite costs, regardless.

A spouse who is Smart with money (not parsimonious, but wise with spending) is certainly a good catch.  They can look good and have fun on a budget!

Many people with low self esteem will buy designer items, expensive cars, etc. - these are the people to drop like a bad habit. They might also gamble and throw money around like it was so easy for them to get (it usually is difficult for them, as they are putting up a front of "wealth"). Low self esteem is the cause of many ills of society.

Truly getting to know someone prior to marriage is KEY!!!  ....marriage is easy, but divorce is HARD!!!! 

Aug 27, 2013 3:41PM
Men should avoid dating women who are high maintenance, have to shop for clothes all the time & go to salons every week. These kind of women will wreak havoc on your finances, especially if you marry them. Instead, look for a woman who enjoys life but also is careful with money. If a woman needs designer clothes to feel good about herself, she probably has a low self esteem.
Aug 27, 2013 3:24PM

 I am just an average Joe. In fact I have always been told I was on the ugly side.  I was married two times. Before I  married  had a paid off house.  Both women attractive ones.  Both spent me into debt.  Now I am about to achieve paying off yet another house.  Guess this means I stay single or find some peace knowing that all these article are just for amusement as there is no fact in reality in them. 


Please help us to maintain a healthy and vibrant community by reporting any illegal or inappropriate behavior. If you believe a message violates theCode of Conductplease use this form to notify the moderators. They will investigate your report and take appropriate action. If necessary, they report all illegal activity to the proper authorities.
100 character limit
Are you sure you want to delete this comment?

love: friendships, dating, sex & marriage

  • Lies wives tell

    7 lies your wife tells you

    How to flag her little fibs. By Laura Tedesco

  • A new study on attraction may help explain why fashions change. AFP Photo, ©Serg Zastavkin, shutterstock.com // A new study on attraction may help explain why fashions change. AFP Photo, ©Serg Zastavkin, shutterstock.com (A new study on attraction may help explain why fashions change. AFP Photo, ©Serg Zastavkin, shutterstock.com)

    Being the odd one out may make you more attractive

    A new study on attraction may help explain why fashions change.

  • The Viceroy Anguilla

    Great getaways for a spring-summer honeymoon

    As a general rule, any island that offers great weather year-round is going to attract the most visitors in the winter (high season) when we’re all trying to escape the snow. Once summer rolls around, many islands see a sharp drop-off in tourism since many people have beach weather right in their own backyards.

  • Getty Images

    The top 10 complaints from unhappy husbands

    And how you can attack the issues together.

  • 25 wedding photo bombs

    25 wedding photo bombs

    A wedding is an exceptionally special day. Sometimes, an opportune photo flub makes the occasion even more memorable. Here are 25 awesome wedding photo bombs.

  • He takes you on nondrinking dates.

    7 signs he’s getting serious about you

    Somewhere between the first few butterfly-inducing dates and the committed-for-life stage, there’s the period of wondering if you’re both on the same page about how serious you feel about a future together. If you’re not quite at the point of "that talk" but you’re looking for a few clues you’re heading in that direction, here are some signs he’s in it for the long haul as your relationship progresses.

  • 'Have you tried online dating?'

    15 things single people are tired of hearing

    What’s that sound? It’s white noise blocking out the well-meaning person proclaiming groundbreaking news about where you can meet someone, asking why you’re still single, or bugging you about when you’re getting married already. Don’t be that person. Here are 15 annoying things all single people don’t want to hear.

  • 1. New Hair Color

    11 things to avoid the week before your wedding

    With just a few days left before the big day, you already have a mile-long checklist of to-dos—now meet the don’ts! From impromptu skin treatments to all-night movie marathons, here are 11 things to avoid at all costs.

  • 'It’s a Wonderful Life'

    13 movie romances we can learn from

    A new study shows that watching and discussing romantic films can drastically reduce your chance of divorce. These flicks more than fit the bill.

  • About you and someone else

    10 things he’ll never forget you said

    These seemingly innocent phrases still have the power to wound… big time.

  • He or she is the first one you want to tell

    6 signs your marriage will last a lifetime

    Making "I do" last forever is one of the biggest challenges you'll ever face—and it's normal to worry about how you'll do it. But, if your connection involves any of these things, rest assured that you're in it for the long run.

  • Simone Becchetti, Getty Images // Simone Becchetti, Getty Images (Simone Becchetti, Getty Images)

    Can you stay together after a marital affair?

    Ultimately, as hard as it may seem at the beginning, a marital affair can be a turning point.

buzzing now on msn living
The Heart Beat is a Great Dating Blogs Winner The Heart Beat is a Great Dating Blogs Winner
relationship videos
editor's picks
the heart beat