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The Heart Beat The Heart Beat blog

Women Love Bad Boys? Not During a Recession

Sometimes it pays to wear your heart on your sleeve.

By Kristin Wong Apr 30, 2012 3:05PM

Photo: Hill Street Studios/Getty ImagesIf you're a sensitive guy who feels ignored by women because they're constantly chasing after the stereotypical bad boy, I have good news.

Researchers at Southampton Solent University have discovered that during tough economic times, women are more attracted to men who are gentler and less dominant. Or, as the Daily Mail has dubbed them: wimps.

More than 150 women took part in the study, which involved rating the online profiles of various men. The profiles, all of which were fictitious, revealed how much money the men were capable of making and also how dominant they were. Some profiles described the man as a leader, others as a follower. Before they reviewed the profiles, the women took a language test, which included words like "bankruptcy," to put thoughts of the recession into their minds. The study found that the women opted for both men with money and more sensitive men. According to the Daily Mail, researchers concluded that the women believed sensitive men were less likely to cheat, making them "a better bet to ride out the economic storm."

But aren't nice, caring men just better mates, in general? As relationship site YourTango asks:

"Can we start calling quality men something other than wimpy? It seems unfair to demote these marriage-material guys with a word that's defined as 'weak and ineffectual.'"

And often, a bad boy—or alpha male—can turn into the sensitive type. One reader commented:

"I know of Macho types that are that way on the outside, but very sensitive and caring at home."

On the guy's side, their tastes also change during an economic downturn. Another study revealed that men prefer "curvier" women during tough financial times. When the economy is prosperous, they go for younger women with big eyes and softer features.

Photo: Hill Street Studios/Getty Images

15Comments
May 4, 2012 3:26PM
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I believe this, along with many other gender articles on MSN, is a crock. 150 individuals surveyed is not enough to determine what this article claims. 

If a change in mate selection has actually occurred then I am inclined to believe that it has absolutely nothing to do with good guy vs. bad guy, or thin young woman vs. older curvy woman. Instead, I choose to believe that men and women alike are seeking financially independent mates in a recession, which is nothing more than good sound logic.

The entire article makes it sound like men and women are using each other. And while this may be true in some cases, it is not true in all cases.
May 4, 2012 3:17PM
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This is and shall alwasy be about money for women who dont feel secure enough with a nice guy. During Before or After a Recession. I wonder do a lot of bad boys IE Chris Brown will change. ( ps he beat the **** out of Rihyanna) Then she gets back with the guy. This world is **** now a days compared to the 50s.
May 4, 2012 12:14PM
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theres nothing in this article that shows any promise for gentle guys who have a hard time getting girls attracted to THEM. this study has shown one thing: that the girl is attracted to his money. people in a position like mine with little money income are still SOL and on top of that when the economy finnaly does pick back up, she'll pack back up.

 

i hope that in years to come superior education and the exposure of the 'bad boys' who turn into spouse abusers once married will finnaly sway females to make more informed descisions.

May 4, 2012 2:02AM
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"the study found that the women opted for both men with money " Dint know captain obvious writes for MSN. 
May 4, 2012 1:36AM
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I say let them woman burn. If you chose to be a bad boys dumpster  your whole life let them save you from the recession. Good guy or regular average joe need to avoid used up woman. Woman rarely change the types of men of men they date the just run out of options i.e. kids out of wedlock, weight, age. Especially when she get's older she will tell you "All I want is a nice guy". When she was perky she smashed the whole football team and now pointdexter's (money) will do.

 Women secretly want the bad boy all of their life but realize they can't attract them anymore and bad boys can't provide them the lifestyle they want. Stupid bad boy chasing woman will love their losers forever because losers love losers.

Don't be a captain save a hoe fellas.  Woman don't like good guys in a recession, they like good guy's resources. Secretly she want's to pork Charlie Sheen. lol







May 4, 2012 12:35AM
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How is 150 women surveyed or studied valid research? If you said 150 at six companies, 13 universities, and in four sifferent cultures or countries, then I would say great.
May 1, 2012 12:22AM
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How is this valid research? How are the conclusions of this study even surprising in any way? Here's my research: A woman will choose a man with money over one without 9 out of 10 times. As for the outgoing, leader, alpha-male type, most women know that they can't control him, so, naturally, in the end, after X many failed relationships, she will choose the "wimp," the follower, the sensitive guy. Is this really news to anyone? Give me the money wasted on this study and I'll gladly give you plenty of stereotypical data like this.
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