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The Heart Beat The Heart Beat blog

Controversial dating site illegal in some U.S. cities

'Dating for dollars' could land you in jail.

By Kristin Wong Mar 7, 2013 4:02PM

Whether it's sugar dating or a website that lets beautiful people travel free, online entrepreneur Brandon Wade has created a slew of controversial dating sites.

But this might be the first time one of Wade's sites is actually illegal.

WhatsYourPrice.com allows members to pay for dates. One user explained the lure to Milwaukee's TMJ4: 

"It just saves a lot of time, because—I'm sorry—but if you are going to pay someone $100 to go on a date, they are going to be a lot more serious than they would if they paid a $30 membership to date 100 different girls on match.com." 

Photo: Whatsyourprice.comMore on MSN Living: 18 biggest things married couples complain about 

But law enforcement warns using the site could land you in jail in some cities. In particular, Brookfield and Oak Creek, Wisconsin have laws that ban people being paid for their time without a license. 

"You are being paid for your time.  You need a license in the City of Oak Creek for that, and we will arrest you if you don't," warns Oak Creek Police Chief John Edwards. 

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Wade recently appeared on "Anderson" to defend his site among critics who compared it to an escort service. 

"We make it very clear that you're not allowed to have sex on the first date," Wade has said, likening his site to a "dating auction." 

Edwards' response? 

"That's a completely different thing. That's a rationalization for what it is." 

Despite the criticism, the site has over 750,000 members across the country, and singles often negotiate their rate for a first date. 

"She could come back and say 'That's not enough.  I would need $100,'" Wade explains. "You could then counter that with 'How about $90?'" 

His rationalization might make sense to some, but Edwards isn't buying it. 

"If you are the person that's being paid, that's who we arrest."

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Photo: Whatsyourprice.com

124Comments
Mar 11, 2013 12:16PM
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I don't agree with prostitution... But whats the difference if the guy pays for the meal and hotel on a weekend get-a-way... or all the drinks at a night club.... women prostitute themselves all of the time... 
Mar 11, 2013 12:17PM
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Who cares...You pay for a date and may or may not have sex, try marriage...you pay and pay and pay and maybe you have sex and probably most of the time NOT!
Mar 11, 2013 11:42AM
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Personally do NOT regard this as prostitution.  More like compensating someone for their time.  For me, it is more troubling with those who pay $10,000 a plate to attend a political dinner.
Mar 11, 2013 1:49PM
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Amazing how women think they deserve to get free food and entertainment and equal pay for equal work and equal in leadership roles and choice as to whether to work or not and your money is ours and her money is hers and should get time off for family matters and women and children first and equal in the military and women's work is never done and refuse to be taken for granted so expect gifts on a regular basis....sheesh....actually they are just spoiled brats
Mar 11, 2013 12:32PM
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I thought the purpose of dating was to enjoy the company of someone with compatible interests, but I'm married and haven't dated in over 40 years, so maybe things have changed.

 

Do you think the price negotiations could include a menu of services? An extra $10 for a smile, or an extra $25 for a good night kiss? It would take the uncertainty out of what to expect so we could relax and snjoy our dinner

 

 

Mar 11, 2013 1:51PM
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Selling is legal. F*cking is legal. So what isnt selling f*cking legal? Why should it be illegal to sell what is perfectly ok to give away?
Mar 11, 2013 11:12AM
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Hiring a date is nothing new; back in the 1800's young women in Holland who had no escorts would hire them so they could go to fairs & other public gatherings. No "hanky-panky." Read "Hans Brinker or the Silver Skates" if you don't believe me. 
Mar 11, 2013 10:39AM
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If you are so socially backward that you find it necessary to pay well at least you have this opportunity. If people are gullible or simple enough to waste their money on such an endeavor then so be it.
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