Brains Over Beauty: Looks Less Important to Modern Men
Researchers study how gender equality affects attraction.
Some scientists argue that evolution has the biggest influence on which traits men and women find most attractive. But a recent study from the University of York in England finds that gender equality might be more influential when it comes to how people choose their partners.
Intelligence beats beauty when it comes to qualities modern men find most attractive in a woman, but according to the study, contemporary women's tastes tend to lean on the shallow side.
Dr. Marcel Zentner and Klaudia Mitura, of York's Department of Psychology, surveyed 12,000 people in more than 30 countries to find out what traits they looked for when searching for a partner. They also took into consideration each country's Global Gender Gap Index (GGI), a "measure that was recently introduced by World Economic Forum to iron out shortcomings of earlier gender parity measures," the University reports.
According to Zentner, in countries with greater gender equality, "men place increasing value on other qualities, like intelligence, rather than curvy figures or skill at cooking."
When it comes to modern women, Zentner says men may want to step it up in the looks department. He's quoted as having told the Sunday Times:
"Men can relax about having to build up wealth but may benefit from looking after their looks a little more."
The study found that women living in those gender-equal countries no longer feel like they need a man to provide for them. Therefore, they're free to pursue more shallow traits.
"We found that as women become more equal, their preference [for wealthy men] declines and men's looks become much more important," Zentner said.
Interestingly, while modern women seem to place less importance on breadwinning, another study shows that some men still feel inadequate when they earn less than their female partners.
Related video: 5 Ways to Strengthen Your Relationship
It might be quick to write that inadequacy off as sexist, but it could be an understandable concern. Many men argue that, despite the gender gap closing, certain double standards exist — men are often expected to pay for a first date, for example.
Apparently, despite advancements in gender equality, some men still feel they're judged by their net worth. As one commenter expressed:
"Duh. Women are judged by looks, men by income."
Zentner's study shows otherwise, however. Apparently, as the gender gap closes, new judgments are emerging.
Photo: Asia Images/Getty Images
More love and sex on MSN Living:Crazy Marriage Proposals
Weird Wild World of Modern Love
Most Romantic Date Destinations in America
25 Reasons Why Married Sex is Better
love: friendships, dating, sex & marriage
The typical wedding: A white dress, tiered cake, floral centerpieces and a cute flower girl -- you know the drill. Every once in a while, though, a couple trades in tradition for a quirky, never-seen-that-before idea. Here are a few of the most out-there wedding photos that made us do a double take.
There's a lot to love about weddings this fall, like cocktails served in copper Moscow mule mugs, industrial-inspired lighting and pheasant feather details. See what's new!
Do you have to be engaged to sport a ring with bling?
124.6 million haven't gotten hitched.
Even though the national average wedding is $29,858, that’s just an average. If you live in a smaller state like Idaho where the average wedding costs $16,159, you may find yourself saving a little more than half of the national spend! Check out some of the other least expensive cities to get married in below:
Summer is winding down, but the ubiquitous summer romance lives on.
For those times when nothing big and horrible happened--but nothing is feeling right either.
He’s confident, distinguished and anywhere from 4 to 20 years older than you. Age is just a number, but there’s something about older men that we love. Here are eight reasons why being in a relationship with an older man is tops.
While a younger man may have less life experience, that doesn’t mean he’s not emotionally mature. Here are the eight reasons why being in a relationship with a younger man is tops.
Have you ever wondered what the 'other woman' was thinking?
So fall is coming and you need some romantic inspiration now that long walks on the beach are out of the question. Well look no further! From apple picking to pumpkin carving, these are some great fall date ideas from girls just like you!
Getting bored of the same dinner and movie date night? Take an adorable cue from your favorite celebs and try something new! From dancing to boxing you can't go wrong with these awesome date ideas.